Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🐦100%
Design
Geos
🇬🇧100%
United Kingdom
Work Background
Havaianas EAA - an Alpargatas BrandMedia Manager Europe
Jan. 2024 - Apr. 2026MadridAligned media investments with commercial performance, achieving a Net ROl of over 2x and enhancing margin efficiency. Directed strategy across six European markets, overseeing a budget exceeding €5 million, encompassing digital, retail media, Out-ot-Home (O0H), ano experiential activations. Orchestrated brand activations in Paris, Milan, London, and Madrid, managing integrated cross-functional teams and the agency ecosystem. Key impact:
– Defined and executed multi-market media strategies across digital, social, programmatic, retail media (Amazon, Zalando), and offline channels
– Transformed media campaigns into cultural moments through integrated activations combining influencers, content, and paid media
– Managed agency ecosystems, budgets, and cross-functional teams to ensure consistency and performance across markets
– Led performance analysis, forecasting, and optimization to maximize ROI and inform strategic decisions
– Improved internal processes and workflows to increase campaign efficiency and execution speed This role sits at the intersection of brand building, performance marketing, and real-world experiences.
ROI UP GroupPaid Media Manager
Sep. 2023 - Jan. 2024Madrid, Community of Madrid, SpainLed full-funnel paid media strategy for Pikolinos across Google Ads, Meta, and programmatic platforms, driving consistent growth in qualified traffic and ROAS. Managed end-to-end campaign execution, from audience segmentation and creative briefing to daily optimization and performance reporting. Collaborated closely with the client’s eCommerce and brand teams to align media investments with product launches, sales goals, and seasonal strategies in Spain and key international markets.
Carbinox Co.Ecommerce Specialist
May. 2023 - Sep. 2023Madrid, Community of Madrid, SpainDeveloped and optimized DTC eCommerce strategy, driving sales growth through Shopify and Amazon across the US, Spain, and LATAM markets. Managed paid media campaigns (Meta Ads, Google Ads, TikTok) focused on performance marketing, customer acquisition, and full-funnel conversion. Led CRO initiatives including landing page testing, funnel optimization, and integration of analytics tools (GA4, Hotjar, Klaviyo) to improve user experience and boost AOV.
ParagoneAccount Manager
Mar. 2022 - May. 2023Madrid, Community of Madrid, Spain
ParagoneMedia Trader
May. 2021 - May. 2023Madrid, Community of Madrid, Spain
ParagoneMedia Account Manager
Mar. 2021 - May. 2023Madrid- Annual budget planning for 44 markets
- Manage, plan, and overview the different clients’ acquisition channels (Paid Search, Shopping, Social, Display and Video, Email, Programmatic buying)
- Operate as the lead point of contact for all matters specific to the client
- Supervise the Ad Ops, and Media traders team, for the efficient campaigns forecast, set up, QA, optimizations and reporting
- Build and maintain strong, long-lasting team processes and relationships
- Supervise Digital Marketing campaigns - Forecast and track key campaign’s KPI’s
- Assist with client’s requests or complaints - Engage in project management duties
- Cross-platform results analysis and reporting (GA4, Datastudio, Datorama)
- Weekly meetings with the client, Ads Ops team and different media companies (Google, Meta, TikTok, Snapchat, LinkedIn, etc)
UpworkDigital Marketing Specialist
May. 2018 - May. 2021Madrid, Community of Madrid, SpainAs a campaign planner and media trader, I worked as a freelancer for different verticals/clients, especially for e-commerce, retail, luxury, and lead generation. From website tagging, conversions goals setup, budget planning, and forecasting, campaigns setup and optimisation to results analysis and reporting.
Beyond - Media AgencyDigital Media Planner - Santander Bank
Feb. 2017 - Apr. 2019Greater Buenos Aires, ArgentinaExecuted cross-channel brand campaigns across platforms including YouTube, Meta, Google, and traditional media like radio and news. Managed the most significant digital branding budget for Argentina's largest private bank. Served as the senior strategic liaison for a three-year engagement, consistently delivering projects on time and within scope.
GoogleGoogle AdWords Agency Development Manager (ETO)
Aug. 2016 - Jan. 2017Buenos AiresExceeded quarterly ad spend target of $37.5K by 5x for five consecutive quarters, ranking #1 Account Manager across the LATAM agency portfolio. Partnered with agency leadership on strategic planning and performance optimization, delivering region-wide training and consulting programs. My goal is to develop AdWords market within Argentina, Colombia and Paraguay. Direct work with marketing agencies to attract new customers to their businesses and in the development of performance and branding strategies of these customers. Supervision and follow up of the effective and efficient planning and execution of on-line content, budget and implementation of these digital marketing strategies. Deliver Adwords updates, strategy support, Betas information and trends reports to help them improve their business growth. Trainer for the new hires of the agencies team and leader of the quarters strategies.
GoogleGoogle Adwords Agency Sales Represensetative (ETO)
Apr. 2015 - Jul. 2016Buenos AiresWork directly with LATAM digital marketing agencies to deliver Adwords updates, strategy support, Betas information and trends reports to help them improve their business growth. Responsible for the effective, efficient planning and execution of on-line content, budget and implementation of the digital marketing strategies for the agencies and its Google Adwords Clients.
Drive site awareness via traditional and new media vehicles including: SEM, Analytics, and social media.
Managing Google Adwords campaigns
Digital Marketing Strategy
Keyword Research.
GoogleGoogle AdWords Accounts Executive
Mar. 2014 - Apr. 2015Ciudad Autónoma de Buenos AiresResponsible for the effective, efficient planning and execution of on-line content, and implementation the digital marketing strategies for the Personal and small business Google Adwords Clients.
Drive site awareness via traditional and new media vehicles including: SEM, and social media.
Managing Google Adwords campaigns
Keyword Research
COHRCoordinador del Dpto de Prevención contra el Abuso de Sustancias
Nov. 2013 - Dec. 2014Buenos Aires - ArgentinaDiseño e implementación de talleres, charlas y seminarios de prevención del consumo problemático de sustancias en empresas y/o organizaciones. Consultor en el área de Prevención.
Fundación HumanaPsychotherapist
Jan. 2013 - Sep. 2013Madrid, Community of Madrid, SpainFull time psychotherapist in an addiction treatment unit
Edwards & AsociadosSocial Media Manager
Jan. 2007 - Dec. 2014CaracasThe role developed in this job was to create the whole marketing strategy for every workshop, conference and training the company promote. From small training to international seminars I was the responsible of the publicity (print, radio and mail marketing) as well hiring the venues, and catering services.
Intch is a Professional Networking App for the Future of WorkSee more people like David on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
15
CTO @ BusinessBox
17
Motion Designer / Poscast Host
74
Business Designer, Venture Builder @ Wild Oaks
158360 people
17
Social Media Marketing Specialist @ Domestika
25
Business Development Consultant @ Ibericacp
35
Global Sr. Marketing Analytics Manager @ Nestlé