I build modern brands by connecting culture, media, and commerce.
With 11+ years of experience across Europe, the US, and Latin America, I’ve led 360° strategies that go beyond campaigns — turning media into ecosystems that drive brand relevance, qualified traffic, and revenue growth.
Currently leading media strategy for Europe at Havaianas, I manage multi-market investments while shaping how the brand shows up across digital, retail, and physical experiences. Over the past year, I’ve expanded my scope into experiential — leading brand activations in cities like Paris, Milan, London, and Madrid, where media, content, and culture come together to create real-world impact.
My approach sits at the intersection of:
– Cultural relevance (what makes people care)
– Performance (what drives measurable growth)
– Experience (what people actually remember)
Before this, I worked across agencies, brands, and Google, managing global accounts including Breitling and Banco Santander, with a strong focus on full-funnel strategy, eCommerce growth, and cross-channel execution.
I’m particularly interested in roles where brand, media, and experience are not siloed — but designed together to drive real business impact.More...