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Work Background
ASUSSenior Global Marketing Specialist
Jun. 2022Taipei City, Taiwan• Orchestrate content marketing strategies for ASUS & Republic of Gamers (ROG) global brands and sub-brands, across 15 product lines and 14 platforms. Increasing content volume by 200% and engagement by 125%, while staying within budgetary constraints.
• Mentor and guide junior team members to enhance project delivery efficiency, resulting in a 15% improvement in timelines. Fostering seamless alignment of marketing efforts with key stakeholders.
• Lead high-impact digital campaigns across multiple regions, achieving a total of 461.7M brand interactions through strategic collaborations with internal teams, creative agencies, local offices, influencers, and industry experts.
• Host ASUS global events and feature multiple commercials, achieving 15% cost reduction without compromising quality standards.
ASUSJunior Global Social Marketing Specialist
Dec. 2019 - Jul. 2022Taipei City, Taiwan• Produced compelling social-first content and leveraged analytics social tools to drive a 19% increase in engagement metrics and a 15% expansion in audience reach.
• Implemented proactive protocols to mitigate the impact of social media crises, resulting in a 25% reduction in negative feedback effects on brand perception.
• Maintained a team content calendar, ensuring a 95% adherence to posting schedules and a 10% boost in brand visibility.
Grupo TerraSocial Marketing & Communications Officer
Mar. 2015 - Jul. 2017Tegucigalpa, Honduras• Conceptualized and executed high-impact digital marketing strategies, garnering recognition from "Strategy and Business" Magazine, prominent figures in Central American and Caribbean marketing.
• Delivered a data-driven thesis focused on enhancing the regional digital communication strategy, leading to a notable 47% surge in key performance indicators across diverse digital marketing domains.
• Spearheaded highly effective product launches and corporate events, resulting in a 33% reduction in budget expenditure.
24 StudioSocial Media Manager
Jul. 2014 - Mar. 2015Tegucigalpa, Honduras• Developed impactful below-the-line (BTL) activations and product launch events, elevating brand visibility and customer engagement by 30% for the agency's varied client portfolio.
• Led community management efforts, fostering vibrant interactions and driving a 25% boost in social media engagement metrics.
Avance WWPMedia Assistant / Community Manager
Aug. 2013 - Apr. 2014Tegucigalpa, Honduras• Designed media plans, benchmarks, and digital reports. Also, suggested social content to brand managers.
• Networked with local media outlets and monitored traditional advertising placements for the agency's clientele.
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