Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
ASUSSenior Global Marketing Specialist
Jun. 2022Taipei City, Taiwan• Orchestrate content marketing strategies for ASUS & Republic of Gamers (ROG) global brands and sub-brands, across 15 product lines and 14 platforms. Increasing content volume by 200% and engagement by 125%, while staying within budgetary constraints.
• Mentor and guide junior team members to enhance project delivery efficiency, resulting in a 15% improvement in timelines. Fostering seamless alignment of marketing efforts with key stakeholders.
• Lead high-impact digital campaigns across multiple regions, achieving a total of 461.7M brand interactions through strategic collaborations with internal teams, creative agencies, local offices, influencers, and industry experts.
• Host ASUS global events and feature multiple commercials, achieving 15% cost reduction without compromising quality standards.
ASUSJunior Global Social Marketing Specialist
Dec. 2019 - Jul. 2022Taipei City, Taiwan• Produced compelling social-first content and leveraged analytics social tools to drive a 19% increase in engagement metrics and a 15% expansion in audience reach.
• Implemented proactive protocols to mitigate the impact of social media crises, resulting in a 25% reduction in negative feedback effects on brand perception.
• Maintained a team content calendar, ensuring a 95% adherence to posting schedules and a 10% boost in brand visibility.
Grupo TerraSocial Marketing & Communications Officer
Mar. 2015 - Jul. 2017Tegucigalpa, Honduras• Conceptualized and executed high-impact digital marketing strategies, garnering recognition from "Strategy and Business" Magazine, prominent figures in Central American and Caribbean marketing.
• Delivered a data-driven thesis focused on enhancing the regional digital communication strategy, leading to a notable 47% surge in key performance indicators across diverse digital marketing domains.
• Spearheaded highly effective product launches and corporate events, resulting in a 33% reduction in budget expenditure.
24 StudioSocial Media Manager
Jul. 2014 - Mar. 2015Tegucigalpa, Honduras• Developed impactful below-the-line (BTL) activations and product launch events, elevating brand visibility and customer engagement by 30% for the agency's varied client portfolio.
• Led community management efforts, fostering vibrant interactions and driving a 25% boost in social media engagement metrics.
Avance WWPMedia Assistant / Community Manager
Aug. 2013 - Apr. 2014Tegucigalpa, Honduras• Designed media plans, benchmarks, and digital reports. Also, suggested social content to brand managers.
• Networked with local media outlets and monitored traditional advertising placements for the agency's clientele.
Intch is a Professional Networking App for the Future of Work