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Work Background
Wieden + KennedyAccount Manager and Marketing Specialist
Nov. 2022 - Jul. 2023RemoteSub-contractor on several projects brought in to generate and execute content workflow roadmaps. Primary focus on front end demand generation/ lead generation, producing lead magnets and landing pages. One memorable campaign execution generated a "Branding Personality Quiz" lead magnet with a 60% opt-in rate and 10% conversion rate. Worked on ideation, content strategy and distribution. Furthered campaign success thru thorough data analysis and optimization.
Churn BusterCustomer Success Consultant
Jun. 2022 - Nov. 2022San Diego, California, United StatesAn E-commerce Subscription Churn Solution. Brought in to level up front end sales and customer sucess processes as Churn Buster readies for a large scale product launch. This includes elevating branding and messaging as well as sales development content creation and demo decks, analyzing and improving lead qualification, and training and coaching leadership on sales best practices.
PhinMarketing and Sales Manager
Mar. 2020 - Oct. 2021San Diego, California, United StatesDesign and lead marketing and sales strategy for breakthrough social impact digital marketing agency, B-corp. focused on elevating corporate philanthropy and employee engagement through innovative giving strategies. Develop creative campaigns for service companies that build customer loyalty , brand affinity and deliver social impact. Design and execute on marketing initiatives including, "The Story of Phin" "Phin Food and Shelter COVID Fast-Response" "ReImagine 2020: The Year of Good" for marketing and sales campaigns designed to generate leads through to conversion.
Aaryn Lynn ConsultingRevenue Growth Consultant - Enrollment Sales & Growth Marketing
Jun. 2014Los Angeles, California, United StatesI specialize in scalable strategies for companies in growth phases, ensuring long-term performance and success. Develop, implement and scale sales revenue strategy Revenue
Roadmaps, including scalable sales systems and execution strategies that deliver measurable revenue growth, improve lead conversion rates, and enhance team performance. Career Highlights: Sales Leadership: Opened a West Coast office, securing a multi-million-dollar Fortune 1000 contract within three months. Averaged 42% revenue growth across clients by scaling strategies and coaching sales teams. Pipeline Growth: Drove $200K+ in monthly high-ticket sales for a Financial Coach, delivering 100% YOY growth through strategic campaigns. Marketing Optimization: Improved cross-channel conversions through A/B testing and analytics, achieving 60% email open rates and 7% sales conversions. Brand Strategy: Reimagined brand matrices to boost cohesion and awareness, increasing conversions by 15%+. Customer Retention: Enhanced advocacy with feedback loops, webinars, and loyalty programs, achieving a 20% renewal surge.
Integrated Wealth SystemsStrategic Sales and Marketing Specialist
Apr. 2013 - Jan. 2020San Francisco Bay AreaWorking with 5X NYT Best Selling Author & Financial Expert Loral Langemeir, came in at company inception, directly driving the 100% growth YOY, building to annual company revenues of $26MM. Lead the sales team in bottom line revenue, mentoring and coaching new hires to team success. Bridged the sales to marketing gap as part of leadership strategy planning.
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