Shannon Dawson - Senior Manager Corporate Communications, Global Payments

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Work Background

Global Payments Inc.Senior Manager, Internal Communications

Dec. 2023Atlanta, Georgia, United StatesCorporate Communications & Community Affairs

Porter NovelliAccount Manager

Nov. 2022 - Dec. 2023Atlanta, Georgia, United StatesCorporate communications: including executive, internal and employee experience communications. Proven track record of building strong client relationships, and developing and executing integrated communication strategies and campaigns. Expertise in storytelling thought leadership, and change management. Clients include: Johnson & Johnson-CHRO, Global Talent Management, and Talent Mobility Functions Lilly-Human Resources Communications, Protect Lilly Functions · Executive Communication: Development and execution of communication strategies for CHRO and executive leadership, including crafting speeches, briefing documents, articles, and presentations that enhance the internal and external visibility and influence of top executives. · Change Management: Led communication efforts during organizational changes, such as mergers, & acquisitions, ensuring clarity, and transparency. · Employee Experience: Developed and managed programs to improve overall employee experience for clients, resulting in increased satisfaction, retention, and productivity. · Content Development: Created compelling content: newsletters, intranet articles, videos, scripts and other materials, to engage and inform employees on various topics. · Crisis Management: Handled crisis communication, providing timely and effective messaging during unexpected events to maintain trust and confidence among employees. · Leadership: Effectively led and managed communication teams, supporting day to day execution of strategic plans and mentored junior employees on how to achieve excellence in their work. · Collaborated with cross-functional teams, including HR, marketing, and C-Suite, to ensure consistent messaging and alignment with organizational objectives. ·Managed communication budgets, optimizing resources to achieve communication goals efficiently. · Measurement and Reporting: Utilized metrics and analytics to assess the impact of communication initiatives and make data-driven improvements.

Reliance Worldwide CorporationHead Of Internal Communications / DE&I Chair

Feb. 2018 - Nov. 2022Atlanta, Georgia, United States• Strategic Partner: Subject matter expert aligned with senior leaders to establish integrated communication strategies that support organization goals and values (1,200 employees-US, Canada, and China). • Designed and executed communication strategies for various initiatives to engage and inform colleagues, drive participation, and change behavior to improve the organization’s culture and engagement. • Change management: COVID Response communications lead. Also led communication efforts during organizational changes, such as mergers, acquisitions, or restructuring, ensuring clarity, transparency, and employee morale. • Content Development: Created compelling content; newsletters, intranet articles, videos, and scripts to engage and inform employees on various topics. • Measurement and Reporting: Established tactics/KPIs that consider all audiences, addressing the unique needs of business units and geographies (Online and frontline/deskless employees). • Monitored, measured, and reported on the effectiveness of internal communication channels through various metrics/KPIs • Conducted the organization’s first communication survey and audit for the Americas region, establishing a metrics baseline and identifying audience/channel development needs. • Employee Experience Enhancement: Increased Employee Engagement communication satisfaction rate by 10% year over year. • Stakeholder Collaboration: Worked with cross-functional partners to develop, write and implement all internal communications, ensuring message continuity, tone of voice, content accuracy and a clear representation of company values. • DEI Leadership: Led a 12-person council that advocate for DE&I topics and promote the importance of diversity, equity, and inclusion within the company, including training programs on DE&I topics. • Implemented DEI communication strategies, contributing to a more inclusive workplace culture and improved diversity representation.

Reliance Worldwide CorporationInternal Communications Manager

Sep. 2017 - Feb. 2018Atlanta, Georgia, United States

Reliance Worldwide CorporationGlobal Marketing Communications Coordinator

Sep. 2016 - Sep. 2017Atlanta, Georgia, United States

WestRock CompanyMarketing Communications Project Manager-Paper Solutions

Nov. 2015 - Sep. 2016Greater Atlanta Area• Content Development: Provided writing, editing and content support for various communications divisions within the Paper Solutions Marketing department • Served as the final review point for all creative assets and offered valuable consultations on material design. This ensured the delivery of compelling and effective creative content. • Led the creation and development of a SharePoint site, establishing a centralized hub for marketing groups and sales teams to access marketing materials and tools collaboratively. This initiative streamlined information sharing and improved efficiency. • Project Management: Orchestrated the coordination of timelines and project budgets in collaboration with internal and external clients. Effectively managed multiple projects, ensuring their successful execution within established parameters. • Developed and provided project support on all commercial collateral in addition to social and digital media projects • Implemented comprehensive tracking and reporting mechanisms to evaluate the effectiveness of marketing communications programs. This included the development of ROI models, continuous media monitoring, and robust social media tracking. These insights guided data-driven decision-making. • Successfully managed the comprehensive rebranding effort for all sales sheets and collateral materials. This initiative resulted in a cohesive and updated brand image. • Coordinated with web design team to update all rebranded content and images into new website • Provided essential trade show and event marketing support, contributing to the success of various promotional activities, ensuring a consistent brand presence, and optimizing lead generation efforts.

BBDOIntegrated Content Producer

Feb. 2013 - Nov. 2015Greater Atlanta Area• Worked closely with Creative Director to procure required art, coordinate pre-production planning and prepare for productionof all projects • Recommend to Creative team the talent of photographers, illustrators, and other vendors that are appropriate for the execution of the agency's creative concepts under existing timetables and budgets • Negotiated cost and timing with the artist's representatives for the best product within budget • Coordinated pre-production planning and purchasing of artwork (photography and illustration) and prepared for reproduction for all Direct Mail/Print projects • Administered related paperwork, PO's, invoices, releases, etc. using Brand Ocean and Social Bridge • Organized and archived stock photography, illustrations, and important legal documents • Supported leadership within the department • Worked with supervisor to foster innovative solutions for internal and external clients • Built relationships at appropriate client/vendor level • Kept abreast of current trends and the latest technological advances to improve efficiency. • Prepared bids for prospective production projects • Generated estimates for Account Management department in preparation for client approval • Purchased art on behave of the agency and our clients • Assisted in the organization and production of photo/ video shoots • Worked closely with upper management to identify and recommend solutions on how to improve departmental and team morale.

BBDOSenior Print Coordinator / Project Manager

Jul. 2008 - Feb. 2013Greater Atlanta Area• Responsible for transferring all retail print advertisements for AT&T to 500 publications for the Northeast and Southeast regions. • Responsible for transferring National Print and Out Of Home (OOH) advertisements for AT&T, Bayer Crop Science, Capital One, Embassy Suites, HP, Georgia Lottery, Georgia Power and REI Outdoor Clothes and Equipment • Communicated with the Northeast Account Management team to ensure that all retail advertisements are versioned and shipped to publications by assigned material close dates • Act as the last "set of eyes" to review all advertisements before they are sent to production. • Send daily status report to Account Management on the location of ads while they are being built and versioned. • Communicated between Proofreading and Acct. Management on the correct copy and creative that should be included in specific advertisements.

One Stop Productions / The View at King Plow Art CenterMarketing-Communications Specialist / Event Producer

Jun. 2006 - Jul. 2008Greater Atlanta Area▪ Initiated and Executed Marketing/PR Plan ▪ Developed ideas to focus on specific target audience such as handling all media relations and market positioning. Made sure the company had great exposure in several media outlets such as publications within the Modern Luxury Group including, Atlantan, Mens Book, and Jezebel Magazine, to name a few ▪ Produced and Coordinated production contracts for clients such as Atlanta Falcons, Coca-Cola Company, Chick-fil-A Corp, V-103, Hot 107.9, and other independent businesses. ▪ Organize and coordinate all advertising for both One Stop Productions and The View at King Plow ▪ Project manager over 200 events including both corporate and private event clients ▪ Consulted approximately 500 potential clients on venue usage and event management. ▪ Produce venue contracts/proposals for potential clients ▪ Allocate budgets for individual client events, activities and vendors (averaging between $5,000-$50,000.00 per event) ▪ Managed day to day operation of office by coordinating and supervising all support staff ▪ Schedule all appointments, meetings and site visits ▪ Manage all phone traffic and communicate with every client to assist them in all event needs ▪ Hire and coordinate training program for student interns ▪ Present weekly and monthly reports on all office activity, contracts, budget, and strategic planning for the company