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Work Background
Sumo LogicSenior Manager, Digital Marketing
Apr. 2024Responsible for web design, development and performance of all digital properties. Leads the Web team and web testing strategies.
Sumo LogicInterim Head of Digital
Aug. 2023 - May. 2024United StatesInterim web team lead during operational updates.
Sumo LogicManager, Conversion Rate Optimization
Mar. 2023 - Aug. 2023United StatesStrategizing and implementing data-driven approaches to optimize customer conversion rates and customer engagement. Utilizing advanced analytics, A.I., A/B testing, Personalization and user experience enhancement to ensure maximum effectiveness of marketing and sales funnels.
ModloftDirector of Ecommerce
Nov. 2022 - Mar. 2023United StatesManaged cross-functional teams, streamlined operations, and leveraged emerging technologies to consistently improve performance targets.
Common Thread CollectiveSenior Growth Strategist
May. 2022 - Sep. 2022United StatesDeveloped growth maps for incoming clients based on personalized, profitable goals and ecommerce targets. Built a plan for achieving these goals and executed weekly with a team of digital practitioners.
michaelkmorgan.comGrowth Consultant
Sep. 2018United StatesI help companies build, deploy and scale growth marketing programs.
ClickmatticFounder
Jul. 2018 - Apr. 2020Greater Memphis AreaCreated a growth agency focused on building and deploying growth strategies for digitally native eCommerce brands and software companies.
HKC-US / Palm Coast Imports LLCDirector of E-Commerce
Nov. 2017 - May. 2022Greater Memphis AreaDirected and oversaw all eCommerce sales and marketing initiatives. Managed the development of key accounts and multichannel marketplace efforts in order to optimize customer attraction and satisfaction. Managed the digital marketing environment to best serve the objectives of the organization and our customers. Managed a team of channel managers, analysts, animators, content writers and graphic designers positioned to delivery the best possible and most optimized eCommerce shopping experience possible.
HKC-US / Palm Coast Imports LLCE-Commerce Manager
Nov. 2016 - Nov. 2017Greater Memphis AreaManages the overall growth and strategic direction of the organization's online presence including all multichannel and omni-channel e-commerce efforts. Responsible for developing and managing a comprehensive online strategy including internal and external promotions, content creation, web design, web development and holistic digital marketing efforts. Supports promotional sales campaigns, analyzes consumer marketing decisions and maintains strategic partnerships online.
Speak CreativeDigital Marketing Strategist
Mar. 2014 - Oct. 2016Memphis and Nashville, TNWorked as a digital marketing strategist for a full service digital agency in the Memphis and Nashville area. I helped by leading the search engine optimization (SEO) and search engine marketing (SEM) strategies and other digital marketing campaigns across a wide range of client verticals in both a local and national footprint.
HiltonDigital Optimization Consultant (Contract)
Oct. 2013 - Mar. 2014Greater Memphis AreaManaged A/B testing, personalization and MVT testing on global Hilton web experiences as well as conversion rate testing on the Hilton Honors App.
ImpactFlowTechnical Project Manager
Jan. 2012 - Jan. 2013San Francisco Bay AreaWorked on social media management and marketing, including: LinkedIn, Facebook, Twitter, and Google+. Also, managed email marketing initiatives and content marketing planning.
NCHAccount Manager
Jan. 2010 - Jan. 2012Greater Memphis AreaManaged a 2,000+ SKU product catalog to hundreds of clients in a 6 state territory in the southeast. This included: Ace Hardware, True Value, Do it Best, Home Depot, Lowe's, and many corporate buying groups.
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