Endang Susilomurti - Digital Marketing Strategist,

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Work Background

Mulia Kreasi ConstructionManaging Director

Jan. 2023Jakarta, IndonesiaResponsibilities: 1. Lead overall business strategy, governance, and operational performance across construction, interior, and design services 2. Oversee P&L, budgeting, and resource allocation to ensure sustainable growth and delivery efficiency 3. Set company-wide strategic priorities, aligning operations, branding, and partnerships with long-term objectives 4. Represent the company in high-level stakeholder engagements, negotiations, and strategic discussions 5. Ensure cross-functional alignment between operations, communications, and business development initiatives

Mulia Kreasi ConstructionDirector of Corporate Communications & Strategic Partnerships

Jul. 2020Greater JakartaResponsibilities: 1. Lead corporate communications and PR strategy to strengthen brand positioning and market credibility 2. Developed and executed integrated marketing communications across corporate branding, and stakeholder engagement 3. Managed external communications, including client relations, partner communications, and reputation management 4. Built and maintained strategic partnerships with consultants, vendors, professional networks, and business stakeholders 5. Supported business growth through communication-led initiatives, strategic networking, and partnership development 6. Acted as primary liaison for cross-sector collaborations within the built environment ecosystem 7. Translated business objectives into clear communication strategies aligned with commercial outcomes

Cowell Development TbkHead of Marketing & Communications

Jun. 2018 - Jun. 2020JakartaRESPONSIBILITIES 1.Review annual marketing & communication plan for each project & subsidiaries 2.Develop digital marketing strategy for each project & subsidiaries 3.Monitoring sales and marketing activity to achieve sales target month to date 4.Create digital activation & public relation campaign for sales support 5.Create marketing program and gimmick for all project 6.Create annual business plan 7.Control marketing & promotion budget 8.Dealing and brainstorming to agencies for creative concept & creative execution 9.Concept any ideas for product launch activities & creative campaign for increase leads 10. Analyze results of competitor update research 11. Review and monitoring digital marketing plan & social media content management 12. Monitoring public relations activities (include crisis management) and loyal customer program 13. Report to Chief Marketing Officer and present to CEO (monthly report or special program)

Synthesis DevelopmentMarketing Communications Manager

Jan. 2015 - Jun. 2018Greater Jakarta Area, IndonesiaRESPONSIBILITIES 1.Create annual marketing communication plan for each sub business unit 2.Maintain all corporate official website and develop social media strategy for each corporate account 3.Analyze sales and marketing activity to reach number of sales 4.Create digital activation & public relation campaign for reach top of mind ranking among property brand in Indonesia 5.Design critique for every media collaterals & marketing tools 6.Create annual media placement plan and negotiate with vendors 7.Control and maintain quality of work from creative team 8.Dealing and brainstorming to agencies for creative concept & creative execution 9.Concept any ideas for product launch activities 10. Analyze results of competitor update research 11. Create digital marketing plan 12. Create creative content of corporate & SBU social media account 13.Report to Corporate Marketing & Communication General Manager monthly EXPERIENCES GAINED: 1.Experience in budgeting for every marketing communication activities 2.Experience as a cost controller for marketing communication budget 3.Wide relationship with press & vendors 4.Experience in marketing communication research 5.Experience in analyzing any marketing communication activities in various projects from high-end market to low- end market 6.Experience in problem-solving of any marketing cases, like strategy to exist in crisis 7.Experience in corporate communication field and branding activity for property projects 8.Experience in marketing and sales strategy for various property products (apartment, condominium hotel, shopping center, etc) 9.Experience in digital marketing activation and analyze digital strategy 10.Experience in media placement strategy 11. Experience in any changing of property industry 12. Experience to any point of view of property industry

Coldwell Banker CommercialMarketing Communications Manager

Aug. 2013 - Dec. 2014Greater Jakarta Area, IndonesiaRESPONSIBILITIES 1.Develop annual marketing communication plan for each residential project that manages by Coldwell 2.Build a wide network and good relationship with media (regular event is The Greater Jakarta) 3.Maintain and update corporate website and social media for several projects that manage by Coldwell 4.Organize regular and special event in relations to sales activity (exhibition, launching, ground-breaking, etc) 5.Budgeting and act as cost controller for each activity in marketing communication plan of each project 6.Design critic for every media collateral and communication tools 7.Handling corporate social responsibility for special moment 8.Report to clients and board of director through a monthly report and quarterly report 9.Maintain competitor analysis for each project 10.Dealing with any vendor and supplier for outdoor promotion tools 11.Control and maintain outdoor promo installation to existing as long as it can 12.Handling media placement in radio, newspaper, magazine, and television EXPERIENCES GAINED: 1.Experience in budgeting for every marketing communication needs 2.Experience as a cost controller for marketing communication budget 3.Wide relationship with press 4.Experience in marketing communication research 5.Experience in analyzing any marketing communication activities in various projects from high-end market to low-end market 6.Experience in problem-solving of any marketing cases, like strategy to sell in election year 7.Experience in corporate communication field and branding activity for property projects 8.Experience in marketing and sales strategy for various property products (apartment, condominium hotel, etc)

BINAKARYA PROPERTINDO GROUPHead of Corporate Communications

Jul. 2008 - Aug. 2013JakartaRESPONSIBILITIES: 1.Maintain a positive public image of holding company and all property project that developed 2.Build brand awareness of holding company and property project that developed by holding company 3.Handle complain from customers & maintain customer with CRM System 4.Creating public relations campaign 5.Organize special events that related to corporate social responsibility & promotion 6.Report to the director and assisting the director in public speaking engagements EXPERIENCES GAINED: 1.Have an extensive relationship with mass media 2.Experience in negotiation with customer 3.Experience in organize special events 4.Experience in media placement for branding/promotion activity 5.Experience in writing press release, advertorial, and internal/ external magazine/newsletter 6.Having experiences and practices in public relation and marketing research 7.Having experience and practices in Customer Retention Management System

Mall of IndonesiaCustomer Service Coordinator

May. 2008 - Aug. 2008JakartaRESPONSIBILITIES 1. Handling customer service team in Mall of Indonesia 2. Report to marketing communication manager about customer satisfaction graphics 3. Maintain customer satisfaction index EXPERIENCES GAINED 1. Have knowledge in customer satisfaction concept 2. Have an experience in handling complaint 3. Have an experience in mall property management 4. Have an experience in loyalty customer program

Cempaka GroupTenant Relations Coordinator

Sep. 2006 - May. 2008JakartaRESPONSIBILITIES: 1.Maintain a positive public image of property project (Apartemen Margonda Residence Depok) 2.Responsible to handling over progress 3.Handle complaint from tenant 4.Creating public relations campaign for Apartemen Margonda Residence, Depok 5.Organize special events that related to promotion and branding activities 6.Report to building manager about all achievement in Tenant Relation Department monthly EXPERIENCES GAINED: 1.Have an extensive relationship with mass media 2.Experience in negotiation with customer 3.Experience in organize special events (promotion) 4.Experience in media placement for branding/promotion activity 5.Experience in writing press release, advertorial, and internal/external magazine 6.Having knowledge about property business

PT. Multindo Auto FinanceCorporate General Affairs Staff

Aug. 2005 - Sep. 2006JakartaRESPONSIBILITIES 1. Deal with any supplier / vendor for office purchasing needs 2. Maintain asset's service 3. Distribute every branch's needs which relate to office stationery and general affairs (car rental, car buying, car service or car insurance claim, etc) 4. Create monthly report to supervisor about stock of stationery, and others assets (computer, company car, etc) EXPERIENCES GAINED 1. Have knowledge about inventory and general affairs subject 2. Have knowledge about assets maintenance and stock report 3. Have an experience in dealing with suppliers 4. Have an experience in handling assets purchasing 5. Have an experience in opening a new office branch (preparing general affairs needs) 6. Have an experience to create a financial report

PT Kaidi IndojayaMarketing Consultant

Feb. 2005 - Aug. 2005Yogyakarta, IndonesiaRESPONSIBILITIES: 1. Selling any retail space in Jogjatronik Mall 2. Give any suggestion for promotion department related to content of event in mall EXPERIENCES GAINED 1. Have an experience about "how to sell" 2. Have a knowledge about property field, which is a specific subject 3. Have a practice skill about presentation, lobby & negotiation 4. Have an experience about retail field