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Work Background
BONGO mental health for childrenStartup founder
Sep. 2021Budapest, HungaryBONGO is a gamified application that gives easily accessible mental health support for the inner well-being of children in various age groups. Children with feelings of loneliness, stress, depression, eco-anxiety, but also fears in relation to their own wellbeing, social situations, school tests, trauma, etc. In short: BONGO is an application for children to thrive.
Self-employedChief Advisor and Operative manager
Jan. 2021Digitisation is primarily a cultural transformation. With a focus on guiding companies through strategic business development, human resources optimization, and strategic communications, I empower organisations to thrive in the digital age. Current projects:
Hungarian Innovation Agency (NIÜ): strategy building and brand concept development. Project management of human resources optimisation and strategic communications. CleenUp: founding strategy for German-based CleenUp. Wrote the pitch and represented the startup at EIT/Climate KIC winning over €25k in grants. Created the concept and the pitch that made CleenUp one of the "EU's TOP30 Most Innovative CleanTech Startups" chosen by the European Institute of Innovation & Technology. AR Analytics: Strategic management of AR Analytics, a cutting-edge technology company that specialises in developing extended reality (XR) and AI solutions for product companies. Creating online experiences that are not limited by physical boundaries, providing users with new opportunities for creativity, socialisation, and commerce.
I have also helped the startup establish research and scientific collaborations with leading universities, where we were searching for the best answers to the challenges immersive spaces will bring – like how users will interact with the software and with each other.
MOME BudapestDirector of Brand and Communications
Jan. 2021 - Dec. 2023Laid the foundations of operation in the University’s Brand office; shaped the University’s first English-language MA programme launch; coordinated all communications activities of MOME while also leading the project team of MOME’s most crucial collaboration over the past 20 years with Mercedes-Benz. Also supported humanitarian relief work of the University in the UKR crisis.
The Medical FuturistEditor In Chief
Jan. 2020 - Dec. 2022Budapest, HungaryHealthcare has been going through a major transition because of digital health technologies. There are a zillion devices, applications and tests that can provide you with data on your condition, state and genetic background. Incorporating this data into the medical practice would be a quantum leap into that future – I was helping to make this a step closer to becoming reality.
thebigfourSenior Consultant
Jan. 2010 - Dec. 2019Amsterdam AreaA boutique consultancy firm helping organisations in organisational development, strategic communication, PR and capacity building, HR & employment branding and strategic leadership. Leading the TICKLESS brand to reach a global market by energising its image, renewing text and design, and entirely changing the brand's look and feel. Help create new business strategies to reach these goals. Advising for Nike Hungary (PR and lobby work), Greenpeace (leadership coaching and media training), OFFICE Shoes (sportswear – advertising), Scholl (footwear – PR).
Tungsram-Schréder Plc.Marketing and Communications Director
Jan. 2007 - Dec. 2012Helped to reposition the 120 years old company by re-building its image and credibility on- and offline. As part of the executive management team, steering the company’s reorganisation process.
GreenpeaceStategic Communications, Greenpeace International
Jan. 2004 - Dec. 2007Amsterdam (NL), Brussels (B)Building up Greenpeace International's soft news know-how and contact database on a global scale and ensure the know-how is transferred to relevant Greenpeace press workers at GPI and NROs. 200+ worldwide media contacts collected and put to use for the benefit of environmental reporting.
GreenpeaceHead of Communications, Greenpeace CEE/Hungary
Jan. 2002 - Dec. 2004Setting up Greenpeace in Hungary - set base for campaigning for the global environmental organisation. Strategic communications; media and public relations work; HR and employer branding; support outreach and engagement efforts.
Hamu és Gyémánt MagazineEditor
Jan. 1999 - Dec. 2003Pieces on History, Culture and Lifestyle (oh, those stories about cigars!); digging in archives and interviewing strikingly talented people like Béla Tarr, @Nimrod Antal, @Barnabás Kelemen or ZsaZsa Gabor.
Nemzeti Média- és Hírközlési HatóságMedia Officer @ORTT - National Commission for Radio and Television
Jan. 1999 - Dec. 2001Budapest, Hungary
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