Nikos Fragkoulis

Sales & Marketing Manager @Herbalife

Sales ManagerBusiness Development ManagerEmail Marketing Manager💸 MarketingInfluencer Marketing ManagerBusiness AnalystEvent ProducerMarketing Director👍 Sales & BizDevCRM managerAdvisorMarketing Analytics Manager🧨 ConsultingCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

A senior marketing and sales professional with over 12 years of experience leading and managing commercial teams. A results-oriented individual with exceptional analytical and problem-solving skills, adept at developing brands and identifying value propositions for marketing and sales, resulting in sales growth. Possesses exemplary communication skills and thrives in a collaborative team environment. Skilled in multitasking, meeting project deadlines, and working within budget constraints. Demonstrates a passion for creativity and innovation with a keen eye for numerical data. Proficient in coaching and motivating teams to achieve their full potential and executing successful marketing and business plans. Holds a BSc in Business Administration, a MSc in Marketing from University of Leicester, and a MBA International from Athens University of Economics & Business.

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Work Background

HerbalifeSales & Marketing Manager Greece, Cyprus & Lebanon

Aug. 2018Athens- Head of Sales and Marketing Department – Reporting to Country Manager - Leading the Sales & Marketing team of 4 direct-reports, providing mentoring and direction on work priorities and tasks for the best support to our markets. Designing of their development plan - Developing and executing the Integrated Marketing Strategy (Product Marketing, Regulatory Affairs, Digital Marketing, Social Media & Influencer Marketing, Sports Marketing and Sponsorships, ATL & BTL Advertising, Public and Media Relations, Corporate Social Responsibility) for Greece, Cyprus & Lebanon - Developing and executing the Sales Strategy (Sales Promotions, Product Bundles, Corporate Events & Conferences for members, Virtual Events & Webinars for members, Field Sales, Members’ Training, Members’ Relationship Management, Sales Forecast, Business Intelligence) for Greece, Cyprus & Lebanon - Owner and overall responsivity for Marketing Budget and Sales Budget - Liaising with the corresponding corporate departments of EMEA region to implement regional and global marketing and commercial strategy

ISOPLUS S.A.Trade Marketing Director

Jan. 2017 - Jul. 2018Greece- Head of Trade Marketing Department- Reporting to Commercial Director - Managing and supervising 3 different sub-departments (Shopper Marketing & Merchandising, e-pharmacies Activations and Trade Promotions & Customers’ Training) - Managing, developing and coordinating all Trade Marketing functions (Pharmacy Branding, In-Store Marketing, Merchandising, Category Management, POP/POS Materials, Trade Promotions, Customers’ Training and e-pharmacies Digital Marketing activations) for Greece and the Balkan Region (Bulgaria, Romania, FYROM, Serbia, Kosovo, Albania & Cyprus) - Member of the Senior Management team - Participation in the Development and the Shaping of Corporate Strategy to achieve company’s strategic goals - Development and Implementation of Trade Marketing Strategy and Trade Marketing Plan – Preparing and Monitoring of Trade Marketing Budget

ISOPLUS S.A.Trade Marketing Manager

Sep. 2013 - Dec. 2016- Head of Trade Marketing Department - Reporting to Marketing Director - Managing and supervising a team of 12 merchandisers and promoters. Team management, daily coordination and monitoring of their activities. Training and coaching of the team members - Pharmacy Branding & Outdoor Advertising. Design, planning and coordination of all in-store and shopper marketing activities. Conducting negotiations with pharmacists for tailor-made activities (store displays and in-store signage), product placements and merchandising - Category Management. Design of merchandising planograms based on customer types and consumer needs - Trade Promotions Management. Planning and coordination of campaigns regarding sales promotions, product tastings, promotional gifts, prize competitions and promotional distributions of private own magazine - POP/POS Materials Management. Conducting negotiations with suppliers and collaboration with creative department for the design and implementation of POP and POS materials such as display stickers, product brochures, shelf tags, shelf markers and POS stands - Sales analysis and reporting. Market data & competition analysis

ISOPLUS S.A.Marketing Manager Assistant

Jul. 2011 - Sep. 2013Athens, GreeceReporting to Marketing Manager Marketing Communications: - Contributing to the strategic formulation and implementation of annual media plan (TV, Digital & Print Media) - Daily communication with advertising agencies, magazines & media buyers - Monitoring and analysing Competitive advertising / promotions - Event Management & Trade Marketing - Contributing to the publishing of private own Free-Press bimonthly magazine Internet Marketing: - Social Media Marketing, Search Engine Optimization & Search Engine Marketing - Responsible for the development, implementation & administration of the new corporate website - Planning & implementing company’s Internet Marketing Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. Business Development & Product Management: - Contributing to all new Products' Launches projects - Contributing to new export activities in the Balkans - Sales analysis & reporting - Market & competition analysis

ExodusProduct Manager

Feb. 2010 - Jun. 2011Reporting to the Business Development Manager Product Management: - New Product Development - Campaign Management - Market Research & Competition Analysis Internet Marketing: - Search Engine Optimization - Search Engine Marketing - Corporate Web Site Administrator Marketing Communications: - Responsible for the corporate Marketing Communications activities - Event & Partnership Management

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