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Work Background
GBX Group LLCVP, Strategic Communication
Mar. 2019 - Apr. 2024Cleveland/Akron, Ohio AreaLed the development and execution of marketing and communication strategies for portfolio of historic real estate projects in urban markets across the US. Collaborated with property owners, developers, and local preservation organizations to craft and convey the unique stories of each property, highlighting their historical significance, architectural features, and economic impact. Established and planned global brand voice, corporate communications, advocacy support and audience development. • Directed communications planning for a 70-property commercial portfolio in 14 states. • Led creative resources repositioning the brand as the only full-service provider of historic real estate services. • Orchestrated story development and media relations with partner developers and preservation organizations.
The Adcom GroupSr. Brand Planner - Account Supervisor
May. 2007 - Feb. 2019Cleveland/Akron, Ohio AreaProvided strategic planning, thought leadership and account management for a variety of well-known and trusted brands. Key business areas are core manufacturing, professional services, healthcare/wellness, hospitality and affluent markets. Responsible for $3M in agency billings. • Directly managed a 6-member account group.
• Fully integrated services from creative and broadcast to organic and paid search to video and content strategy. • Brand strategist, determining insights, personas, customer experience and media usage.
Quintess CollectionMembership Territory Director
Jan. 2005 - Dec. 2007Denver, Colorado, United StatesBuilt new member sales in Southern CA and AZ for this high-end private destination club.
• Developed a planned, personal, and consistent contact program that focused on individual buying cues.
• Collaborated with current members to build a solid referral network.
• Grew membership into a $6M territory.
SANCTUARY ON CAMELBACK, INCMembership Development and Marketing Director
Jul. 2002 - Dec. 2005Paradise Valley, Arizona, United StatesDirected in-house marketing and sales leadership for private membership club and rental management of their portfolio of for-lease multi-million-dollar homes.
• Invigorated a dormant, private membership adding 100 new members and $1M in 18 months.
• Developed referral partnerships with financial planners, realtors, athletes, and entertainers.
• Managed and marketed a portfolio of multi-million-dollar mountainside resort homes.
Adcom Communications / PhoenixPresident
Jan. 1997 - Dec. 2002Provided day to day operational leadership to a staff of 14 and led the account service function.
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