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Work Background
WaymarkContent Marketing Specialist
Feb. 2024Currently supporting the marketing and communications functions at Waymark, a public benefit company delivering tech-enabled, community-based care for people receiving Medicaid.
Caregiving.comDirector of Editorial
Dec. 2022 - Apr. 2023I oversaw creative content development with a focus on providing caregiver support literature to healthcare providers, insurance organizations, and caregivers themselves. I created high-level product collection roadmaps, managed a team of contributors and editors, analyzed acquired content for audience-relevant takeaways, and supported strategic operations staff through content strategy and creation.
DaylightMarketing Copywriter
Aug. 2022 - Dec. 2022I wrote clear, concise, informed content to define online product experiences, crafted marketing collateral (marketing emails, landing pages, newsletters, blogs, etc.), worked with Product and UX Design teams to craft beautiful, simple content-forward user experiences, and ensured consistency across user touchpoints and in alignment with Daylight voice and tone guidelines.
Dreamers & Doers®Executive Member
Nov. 2021Dreamers & Doers is an award-winning community and diverse ecosystem amplifying extraordinary entrepreneurial women through PR opportunities, authentic connection, and high-impact resources.
Minutiae Content Co.Founder
Oct. 2016I work with award-winning PR firms, C-level executives, educators, and small businesses to write engaging white label content for placement in Forbes, Inc., NASDAQ and more. I provide web copywriting, content strategy, and social media management services, and support clients on their ongoing copy needs, including blog posts, white papers, case studies, and more.
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