Kirsty Fonzari

Global Head of Marketing @Rewardsco

South AfricaCommunity ManagerAffiliate MarketingMarketing DirectorCMOMarketing Analytics ManagerCopywriterCreative ProducerEmail Marketing ManagerSEO ManagerContent ManagerCommunications ManagerBrand Marketing Manager💼 C-level Executive💸 Marketing

Kirsty Fonzari is a seasoned marketing professional who holds the position of Global Head of Marketing at Rewardsco, a leading customer engagement and business process outsourcing company. With a deep understanding of customer service and the outsourcing industry, she plays a pivotal role in shaping the company's marketing strategies. Kirsty's expertise lies in branding, digital marketing, and strategic planning, skills she has honed over the years in various leadership roles. She is known for her ability to drive growth, build strong brands, and foster customer relationships. Her professional journey is marked by dedication, innovation, and a relentless pursuit of excellence. Fonzari is not just a marketing leader, but a mentor, inspiring her team to push boundaries and achieve their best.

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Network Power<100 people

Roles

💸100%

Marketing

✨75%

Business Owner

🧑‍💼75%

C-level Executive

Geos

🇿🇦100%

South Africa

Work Background

RewardscoGroup Head of Marketing

Mar. 2022Durban, KwaZulu-Natal, South Africa · On-site

Expand A Sign InternationalInternational Marketing Manager

Jun. 2013 - Feb. 2022Durban Area, South AfricaBuilding effective communication between the Sales and Marketing departments. Internal newsletters, product launches, event support, training materials and all other tools to help Sales achieve their yearly targets. Monthly meetings to track sales v actual v product. Trouble shoot potential problem areas and resolve. Effectively use Social Media to build community, conversation and relationships with our audience. Drive sales leads through the website and social media Internal Marketing – 3 production teams – 280 staff International Marketing which includes Atlanta USA and communication strategy To keep the momentum fresh and constantly relevant Quarterly update on how we are performing against targets shared with all staff. Brand Equity Website designs to come in line with the mother brand Communication around trends within the business consistent. Inclusion in all activities and incentives Social Responsibility Achieve Annual Budget Develop and coach members within the Marketing department to have the skill set to deliver effectively their roles and responsibilities. To further develop their skills within the department to be able to be promoted within a set time frame. External training needs identified to further develop skills

Three Cities GroupGroup Marketing Manager - Three Cities Exceptional Hotels

Jan. 2012 - May. 2014Durban- Annual strategic and monthly planning, implementation and reporting - The successful retention and renewal of existing client contracts - Extending existing client contracts to new business opportunities - Develop the Marketing methodology and the execution thereof - Actively maintain competitor and market awareness - Maintain appropriate communication with relevant external and internal stakeholders - Ensure that Marketing initiatives have a measurable ROI - Develop, review and implement succession planning strategies with the Marketing team - Develop and implement marketing plans for each unit and brand that are aligned to sales plans, creating brand awareness, recognition and differential advantage and development - Develop and maintain a customer retention strategy through customer service/loyalty programmes - Develop a social networking strategy and drive new online initiatives - Oversee electronic marketing initiatives including website design and maintenance - Oversee corporate communication activities Achievements - Increased website accommodation bookings by 53% - Increased our social media presence by 105% during 2013 - Grown the loyalty programme by 100% membership compared to the previous groups’ guest loyalty programme - The group achieved budgeted profit for the first time in five years.

Leon RestaurantsOperations Director - London Market

Jan. 2008 - Dec. 2010London, United KingdomIndependent Company operating 11 restaurants, healthy food concept Achievements and Key Responsibilities - Achieved EBITDA target for the first time since opening its first restaurant on Carnaby Street. - Like for like sales growth across all units - Full accountability for Leon with annual turnover of £13 million - Reduced overall costs on the margins both wet and dry - Introduced a successful training and development plan for all levels of management, which reduced management turnover. - Successfully launched the Leon cookbook, which was voted “Best Cookbook” at Waterstones. - Introduced new systems to the restaurants which improved the attention to detail and reduced labour costs - Opened Leon’s flagship restaurant in Bluewater

La TascaOperations Manager - London Market

Sep. 2005 - Jan. 2008London, United KingdomNational Company operating 60 Spanish themed restaurants Achievements and Key Responsibilities - Full responsibility and accountability for 11 Restaurants based in London with annual turnover of £18 million - Only member of the team to exceed annual budget - Like for like growth 9.6% year to date - Managing a focused team of General Managers on La Tasca’s unique ‘Managing Partner’ scheme demonstrating excellent levels of retention - Opened 4 new restaurants in last 12 months

Fuller, Smith & TurnerOperations Manager – Style Bars Division

Jan. 1997 - Dec. 2002London, United KingdomSpecialised division created and supported by a senior management team to manage gastro/style bars in the existing estate & also focus on new concept development across this area of the business. Key Achievements and responsibilities - Development and opening of 16 Fine Line operations within the London market. - Time Out Bar of the Year 1999 for Fine Line. - Best Newcomer in the Retailers' Retailer Award 1999 for Fine Line. - Best Design for the Retailers' Retail Award 2000 for Fine Line - Actively recruited to operate a newly created Division within Fullers Inns, achieving budgeted profit and ROC with a turnover in excess of 15million with 17 units. - Senior manager within the concept team that developed the award winning Fine Line, Gastro Pubs and Style Bars. - Conceptualised hotel in Bristol and opened - Trained the Concept Operations Manager for the Fine Line. - Maintained a 25-50% food/wet sales split beating budgeted food G.P% year on year. - Succession planning, recruitment and training programs within the division - Responsible for the trading profit of the bars, setting the annual budgets, business plans and strategy and the feasibility of new projects.