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Work Background
Athena S.p.A.Commercial Agent
Nov. 2023Alonte, Veneto, ItalyAthena commercial agent for the marketing and promotion of the products in Slovenia and Croatia.
Alkemy enabling evolutionSenior Consultant
Aug. 2021 - Dec. 2022Zagreb, CroatiaWe design business evolution through data, technology and creativity. We enable the post-digital scenario to provoke reactions within companies and throughout the market, spurring business, innovation and growth. Strategy, Communication, Design, Performance, Technology, Insights and Analytics are our skills that can provide the solutions you need.
Digital Adventure Ltd (Reboot)Head of Project Development
Mar. 2019 - Nov. 2023City of Zagreb, City of Zagreb, CroatiaIn this capacity I spearhead the end-to-end management of sales planning process to drive revenue growth and increase customer base. I envision and implement marketing strategies to propel business performance and boost sales. I supervise and mentor teams, assess performance, and devise effective plans to optimise productivity. It is worth mentioning that I am currently serving as testing journalist and Moto GP correspondent for leading Adriatic region motorcycling magazine motopuls.com. Related Skills: Strategic Sales and Marketing Planning, Business Expansion and Growth, Customer Acquisition and Retention, Performance Improvement, Project Management, Team Building and Leadership, Strategic Planning and Execution
Sony Interactive EntertainmentBusiness Manager Adriatic region
Apr. 2005 - Mar. 2018Zagreb, CroatiaIn this capacity I charted-out robust sales and marketing plans to enhance PlayStation brand exposure and realise substantial revenue growth. I built and managed an extensive network of B2B channels such as Coca Cola, Red Bull, TELE2, VIP, Tcom, and RTL). I expanded distributors network up to 30 to achieve business sales targets. Established digital sales channels, such as PlayStation Store Slovenia and Croatia which accelerated the growth of sales to €50M and increased market share up to 80%. I nurtured and maintain productive relations with key partners through identifying and addressing requirements. Few are the highlights I brought to Ars Venatus D.O.O.: ☛ Led the transformation from dispersed regional (Adriatic) business model with five local Sony offices, >40 distributors, and >100 retailers into robust, reliable, and cost effective business model with one local Sony office, five distributors, and <50 retailers. ☛ Led the transformation of business model from traditional to digital, enhanced B2B business volume growth, and oversaw the anti-piracy campaign against counter-fitted goods distributors as APAW Croatia president. Related Skills: Sales and Marketing Planning, Business Expansion and Growth, Channel Development, New Business Development, Long-term Relationship Development, Business Transformation and Restructuring, Team Collaboration
Ars Venatus d.o.o.Owner
Mar. 2005Zagreb, CroatiaSales and marketing consultants for Adriatic region. Video Gaming business specialists.
SonyProduct Manager Adriatic and Balkan region
Apr. 1998 - Mar. 2005Zagreb, CroatiaIn this capacity I designed and executed strategic sales and marketing plans for Sony CE to accelerate the overall business volume growth within a challenging market environment. I cultivated and maintained an extensive network of B2B channels for Adriatic and Balkan regions to drive business revenue. I drove PR initiatives across assigned territories to enhance brand visibility and expand customer base. I built excellent rapport with key stakeholders through identifying and resolving individual needs and concerns. It is worth mentioning that I boosted annual turnover from €7M to more than €40M and overall market share from 30% to 50% within seven years of employment. Related Skills: Sales and Marketing Planning, B2B Channel Development, Business Expansion and Growth, Brand Visibility and Awareness, Key Stakeholder Engagement, Team Building and Leadership, Issues Identification and Resolution
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