Randy Salim - Communications Consultant, Self Employed

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Network Power<100 people

Roles

🧨50%

Consulting

💸37%

Marketing

🧑‍💼37%

C-level Executive

Geos

🇮🇩37%

Indonesia

🇬🇧12%

United Kingdom

🇲🇾12%

Malaysia

Work Background

NFQDirector of Business Development - Indonesia

Nov. 2023Jakarta Metropolitan AreaPutting years of communications know how into the realm of business development, with responsibilities that include: - Identifying and pursuing new business opportunities: building relationships with key decision-makers, and developing tailored proposals that address their specific needs. - Managing and nurturing client relationships: Building strong relationships with existing and potential clients, understanding their business goals, and providing ongoing support. - Negotiating contracts and closing deals: build trust, have a deep understanding of a company's products and services, and deftly negotiate.

Self EmployedStrategic Communications Consultant

Oct. 2018Jakarta, IndonesiaAs a consultant I communicate effectively with stakeholders at all levels in both English and Indonesian, across a diverse range of industries (from media, development to technology), using a combined strategy of media engagement, government relations, business development, digital marketing, on-point key messaging and offline events. Key achievements: - Raised the media profile (local, national, regional) of start-ups such as Tunaikita, RupiahPlus, Perdana and Kargo Technologies - Completed the pre-licensing outreach requirements set forth by OJK (Financial Services Authority of Indonesia) for fintech start-ups TunaiKita, RupiahPlus and Perdana - Managed all of Bank Indonesia’s English-language content for the global Indonesia Sharia Economic Festival 2019 - Managing all the marketing and branding needs of Silot Technologies, a provider of technology for financial institution efficiency, as opposed to loans. Key achievements: i) Raised corporate brand awareness by over 500% through social media platforms ii) Gained over 150,000 followers in 6 months on Facebook and Instagram based social commerce platform iii) Led e-license acquisition process for fund transfers

Flash CoffeeHead of PR & Communications

Jul. 2021 - Nov. 2022Jakarta, Jakarta, IndonesiaMasterminding all brand campaigns from ideation to fruition with a focus on the issues and interests that resonate with the brand's Generation Z and Y audience. All campaigns are activated with heavy doses of online video and music content, a creative selection of KOLs, strategic partnership building and thematic online/offline events that are designed to distance the brand from its competitors, and essentially create the "Nike of Coffee", so to speak. Mainstream media engagement is obviously still part of the job, but the real awareness-building and engagement takes place in social media, which becomes the greater tool for this role.

UberCorporate Communications Lead - Indonesia

Aug. 2017 - May. 2018Greater Jakarta Area, IndonesiaUpholding and protecting Uber’s corporate reputation and managing communications efforts promoting Uber’s growth in Indonesia. Key achievements: • Enforced the message of lesser traffic congestion through ride-hailing nationwide, leading to over 2 million unique users per month in h2 2017 (mostly female millennial passengers), through: - Weekly media outreach - Orchestrating endorsement from City Hall - Forging strategic partnerships that made It easier to purchase Uber credits and positioned Uber as an official ride-hailing partner

Asia Pulp & PaperHead of Global Communications - International Media

Dec. 2015 - Jul. 2017Greater Jakarta Area, IndonesiaOverseeing all media coverage and external facing activity for APP in all regions and key global markets (North America, EU, Japan, Australia and Singapore), with an eye towards generating an equal portion of coverage of sustainability and product related news. Key achievements: • 180 degree shift in overall tone (neutral to positive) of global and national media coverage, largely due to frequent media visits to forest concessions and paper mills • Positioned APP in global media as a leading voice in the drive for private sector action in achieving the UN Sustainable Development Goals. • A significant and strategic leadership role whereby I managed an internal communications team, APP representatives in international branch offices, and also international PR agencies (Cohn and Wolfe and Edelman)