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Work Background
Senior Copywriter & Communications Consultant
CCVSenior Copywriter & Communications Consultant
Aug. 2021Arnhem, Gelderland, Nederland
Senior Copywriter, Communications Consultant
Sofie's WordsSenior Copywriter, Communications Consultant
May. 2018Amsterdam Area, NetherlandsAs a communications consultant, senior copywriter, and editor, I help companies, teams, and individuals create effective content strategies, set up inbound marketing funnels, write compelling texts and scripts (in English and Dutch), or manage their content production. With over 10 years of experience in PR, content marketing, and writing in many different sectors, I can easily discover which content works best to attract, engage, and convert any target audience. I can help you: - create effective content marketing strategies; - set up inbound marketing funnels; - translate corporate messaging into compelling storytelling for your target audience; - manage your content production; - write texts such as blog posts, press releases, white papers, interviews, and business cases; - edit (web) copy or articles to help you make them even better; - create scripts for animations and videos.
Senior Copywriter & Editor
StudytubeSenior Copywriter & Editor
Jan. 2022Amsterdam, Noord-Holland, Nederland
Senior Copywriter
SpringestSenior Copywriter
Oct. 2020 - Aug. 2023Amsterdam
PR Manager & Content Marketer
SpringestPR Manager & Content Marketer
Mar. 2014 - Jul. 2016AmsterdamAt Springest, I was responsible for PR and inbound marketing campaigns. Some of my accountabilities were the development of (international) content, organizing events for branding and marketing purposes, and Learning & Development community building. Springest is a comparison website and booking platform for training programmes and courses. The company works with Holacracy as its organizational method. In this system, each and every team member holds a different set of roles with clear purposes and accountabilities. These are continuously changing, based on the needs of the organization. Some of my various roles here have been: Go Marketing, Go & Pro (PR) Pro, Lead Nurturer, Events, Corporate Portals, Go Sales Support, Provider PR NL and Copywriter.
Marketing Editor NL
WonderblyMarketing Editor NL
Aug. 2019 - Feb. 2021
Jun. 2019 - Aug. 2020
PR & Communications Consultant a.i.
SNS BankPR & Communications Consultant a.i.
Jun. 2018 - Dec. 2018Utrecht en omgeving, NederlandAs PR & Communications Consultant at SNS, I was responsible for strategic communications advice, starting and supporting campaigns, and organizing several PR related events, including a TV recording for RTL. Advising on local campaign activities and brand related or sensitive social media messages was part of my responsibilities here too. In addition, the assignment included writing and editing web copy and press releases.
Editor & Content Production Manager
MindvalleyEditor & Content Production Manager
Nov. 2017 - May. 2018Kuala Lumpur, MaleisiëAt Mindvalley I created high quality written content surrounding their programs, product launches, events, and brands. Projects and responsibilities included editing content produced by freelancers, storyboarding and content production planning, interviewing main authors, and developing brand standards in cooperation with a team of writers and content producers.
Content Manager
Betsson GroupContent Manager
Jul. 2016 - Oct. 2017MaltaAt Betsson Group, I created engaging online content strategies and managed their execution. I was responsible for the content management of two different brands. Some of my responsibilities included strategy setting, multi-language content creation in collaboration with freelancers and journalists, and reporting on clear content related KPIs. I also joined a 'Digital Champions' program, where I learned more about advanced data collection and measurement options in GA.
Communications Consultant
Wisse KommunikatieCommunications Consultant
Apr. 2011 - Feb. 2014NetherlandsAt Wisse Kommunikatie I worked as communications consultant for companies active in both B2B and B2C markets (e.g. solar energy, electronics, IT, mobility solutions, health care, lifestyle and nonprofit). I worked on both national and international PR projects in cooperation with partner agencies in Belgium, Germany, the UK, France and Spain. My main responsibilities were account management and media relations, with tasks ranging from developing local communications strategies to PR planning, translating and copywriting. Nominated for a Dutch PR Award in 2014 for a public campaign against stigma of mental illness for SIRE.
Communications and Event Management Assistant
FCA MusicCommunications and Event Management Assistant
Jun. 2006 - Aug. 2010Amsterdam Area, NetherlandsAt FCA Music I was responsible for a wide range of activities while organizing the dance festivals Free Your Mind festival and ROCKIT Open Air. Tasks and responsibilities included (amongst others): event promotion, content management for websites and social media, administration, personnel management, account management, and hosting during the events.
Communications and Event Management Assistant
Hagen EventsCommunications and Event Management Assistant
Jul. 2007 - Sep. 2008Arnhem, NetherlandsAt Hagen Events, I took on various organizational tasks for the public event World Statues. My responsibilities included online content management, promotion, event program planning, and artist booking and guidance.
Golden Moments LtdInternship
Nov. 2006 - May. 2007NijmegenMy internship at Golden Moments was focused on business development. Tasks included account management (B2B), customer service activities, and developing and starting marketing communications activities such as promotion deals (giveaways) with target media. I also wrote my thesis for the Bachelor Communication Management here, titled Effective Business Communication; How to Approach a B2B Market.


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