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Work Background
Sharp Inteligência CulturalSenior Project Manager
Nov. 2022STELLA ARTOIS
Project coordination between Stella Artois and its influencer community. The squad served as a key source of information and relevant content for gastronomy, fashion, and design enthusiasts, strategically amplifying important brand messages. Additionally, I managed ongoing and consistent engagement through seeding initiatives and community activations.
BUDWEISER
Coordinated projects where Budweiser acted as a sponsor, including music festivals (Lollapalooza Brazil and Tomorrowland) and sports events (NFL). Daily responsibilities included managing internal agency teams (creative, planning, production, community management) as well as external teams (PR, media agencies, audiovisual production, and event production companies).
AMBEV - NAB (Non-Alcoholic Beverages)
Project management for NAB, focusing on in-depth analysis of sector initiatives, Gen Z trends regarding alcohol reduction, and consumer behaviors, as well as evaluating growth potential in business and cultural relevance. The project also involved mapping competitors, their strategies, and market success cases, all based on comprehensive research.
The objective was to generate insights to validate NAB’s potential and strengthen AMBEV’s overall reputation, with a primary focus on the company's non-alcoholic portfolio.
BOTTEGA VENETA
Managed guest list curation and invitations, as well as reporting on social media and PR results for the 10-year anniversary celebration of Bottega Veneta in Brazil. The event honored the legacy of Italian architect Lina Bo Bardi and her influence on Brazilian culture.
CASACOR
Led the visual identity project for CASACOR 2024, developed using AI-generated images as the foundation for the creative process. Delivered the concept, videos, visual assets, and application guidelines for franchisees across Brazil and international markets.
Superunion FRSenior Project Manager
Jun. 2022 - Nov. 2022Project management for Gympass Europe, overseeing the entire communication flow between the agency and the marketing teams in the United Kingdom, Ireland, Spain, Italy, and Germany.
Gympass is a Brazilian healthtech currently operating in 12 countries, connecting users to a network of top fitness and wellness partners, including gyms, nutritionists, psychologists, and meditation apps, through corporate wellness plans.
Dabba ComunicaçãoProject Manager & Production
Jul. 2017 - Apr. 2022CONVERSE
Project Lead for All Stars in Brazil, a global creative community with 3,000+ members across 33 countries.
Managed the relationship between Converse and local artists, coordinating custom experiences, events, and brand activations.
Oversaw client requests from Brazil and global directives from the Boston HQ, ensuring brand guidelines were localized through artist selection, cultural movements, and collectives to enhance brand campaigns and product launches.
CONS (A brand from Converse group, dedicated to the skate product line in Brazil)
Client interface, managing daily requests and project execution.
Coordination of events and skateboarding championships supported by the brand.
Production of athlete tours across Brazil.
Organization of film premieres for brand campaigns.
Content development for social media, including product launch strategies.
NIKE
Event coverage coordination (photo & video).
Participation in campaign and event planning meetings alongside other agency teams.
Content production for nike.com/sp and platform management.
RIDER (GRUPO GRENDENE)
Liaison between the client and agency teams, developing campaign narratives and media executions across social media, OOH, e-commerce, and more.
Managed campaign deliverables, working closely with internal teams (copywriting, design, media, etc.).
Influencer curation for content production supporting product launches and collaborations.
Seeding coordination, managing product distribution for brand relationship-building and campaign support.
Production oversight for campaign photo & video shoots for product launches and branding.
3 FIDALGAS (AMBEV)
Curated brand activations at creative economy-focused events.
Managed visual communication for the brand’s spiritual home (Bar do Beco).
Content production for social media.
Inspiral - Studies that inspire decisionsBrand Mananger Coordinator
May. 2016 - Apr. 2017• Curating thought leaders for conducting in-depth studies for companies and public figures;
• Strategic management;
• Brand management: Team coordination, event activations, prototyping and implementation of innovation, and operational management.
Gas Comunicacao LtdaAccount Executive
Jan. 2015 - May. 2016MORANA E BALONÈ
- Job demand management;
- Management of shootings and productions;
- Influencer curation for campaigns;
- Management of the promotional calendar and media schedule;
- Negotiation with suppliers and partners.
Cristalflex Mattress industryMarketing Manager
Sep. 2009 - Dec. 2014B2B and B2C client service;
Creation of the annual promotional calendar;
Development of concepts and content (promotional and institutional);
Interface with agencies and media outlets;
Product development;
Brand expansion (franchising);
Budgeting and negotiation with suppliers;
Shootings and productions;
Field research (point of sale, prices, products, competitors).
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