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Work Background
NikeDigital Creative Lead
Feb. 2021 - Sep. 2023Beaverton, Oregon, United States• Supported and coached the Consumer + Marketplace Technology leadership team (global) on strategy articulation and cross-functional storytelling, including major monthly/quarterly presentations to Nike’s COO on a range of topics including Nike.com Search functionality, privacy policies + implementation, platform development, and retail technology capabilities.
• Created custom branding (logos, visual centers), presentations, videos and original music for hybrid employee engagement experiences (town halls, all-team meetings, executive “fireside chats”, hack-a-thons and more)
• Co-produced The Spark podcast for Nike engineers, creating branding and production/post-production support (sound engineering, editing, mixing)
• Reported directly to the Chief of Staff
FreelanceIndependent Consultant
Sep. 2017Remote Only• Started my own business as an independent consultant
• Partnered with diverse client list, including Nike and Bay Area startups / incubators
• Experienced exponential growth/skill development in pitching business, budget planning, project/vendor management, networking, and lead generation
• “Closed shop” for a while as a result of significant drop in business due to Covid-19 pandemic
NikeCommunications Manager, Global Sales
Nov. 2015 - Oct. 2017Beaverton, OR• Supported Global VP of Sales and leadership team of 16+ global VPs,, reporting directly to the Business Development Director (Chief of Staff / Strategy Lead)
• Helped develop, articulate, design, and socialize presentations for all major moments of the corporate strategy calendar, including enterprise-wide CSR (three-year strategy/vision planning) + the annual operating planning
• Played a pivotal role in the creation and socialization of Nike’s first global Sporting Goods playbook, working directly with the VP/GM of Sporting Goods, bypassing the need for vendor support—leading to cost savings of $250k+ in potential agency fees
• Assisted in deck/collateral development for many key partner meetings, including Footlocker’s CEO, Nike’s President of Brand and major sneaker summits
• Created custom branding (logos, visual center, color ways) for the business function as well as time-saving templates and pitch deck creation tools, leading to a significant reduction of labor hours for teams/leaders
NikeCreative Manager, Nike.net
Jun. 2014 - Nov. 2015Beaverton. OR• Coached a team of two direct reports (one designer, one writer) while supporting Nike.net, the wholesale partner website responsible for over $30B in yearly sales
• Played a critical role in writing, developing, and socializing an internal proposal that led to Nike.net being nominated for a 2015 Nike Maxim Award
• Worked directly with functional leads creating transition management and training materials—including a custom World Cup branded iPad knowledge-based game that received critical acclaim across the company
NikeCommunications Lead, Global Retail Operations
Mar. 2013 - Jun. 2014Beaverton, OR• Partnered with Labor Ops Lead to develop Nike’s first operationalized playbook for in-store stockroom planning, which included multiple months spent digitally illustrating/re-creating technical diagrams, infographics, and process planning to exact specifications
• Supported the Global Finance Manager in developing unique branding, workbooks, event experiences and a fully-custom comic book teaching global teams a new”bottom-up” financial planning process
• Created an extensive icon library for use in training and communications materials for store staff around the globe
• 2x “MVP” monthly award winner recognizing excellence in cross-functional partnership while delivering impactful, measurable results
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