Molly Hailey

Brand Manager @Freelance

MarketingDigital Ads ManagerContent ManagerInfluencer Marketing ManagerMarketing Director💸 MarketingCopywriterCommunity ManagerBrand Marketing Manager

I'm a brand marketer with 10+ years of experience driving strategy, storytelling, and growth across CPG, retail, and DTC. From launching new product lines at Whole Foods to building full-funnel campaigns across Meta, Google, and retail media platforms, I specialize in connecting strategy with execution and bringing brands to life in a way that’s clear, compelling, and consumer-first. Currently at High Liner Foods, I manage integrated marketing for Sea Cuisine, Fisher Boy, and High Liner, overseeing social, paid media, influencer partnerships, and content across U.S. retail and foodservice channels. I lead agency collaboration for media spend, manage content and analytics across multiple brand websites, and help shape omnichannel campaigns from brief through execution. Past roles at Purely Elizabeth, Do Good Foods, and Waterpik have sharpened my skills in product launch strategy, paid search optimization, retail marketing, and brand ambassador/influencer program management. Whether I’m driving campaign ROI, launching creative tests, or aligning cross-functional teams, I love building work that actually moves the needle—and reflects the heart of the brand. 📍 What I bring: • Deep experience in integrated marketing, social strategy & media planning • A sharp eye for creative and a bias toward testing & iteration • Comfort working cross-functionally with Sales, Creative, and external partners • Passion for food, wellness, and storytelling that resonates

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Work Background

Associate Manager, Integrated Marketing

High Liner FoodsAssociate Manager, Integrated Marketing

Nov. 2024• Oversee social media strategy (paid & organic), content development, and influencer partnerships, driving engagement and brand awareness across key platforms. • Lead agency collaboration for media spend, including Google Ads and StackAdapt, ensuring optimized performance and ROI. • Analyze and report on social media, website performance, and campaign effectiveness to inform strategic decisions. • Support the creative director and shopper marketing manager on shopper marketing initiatives and creative development for brand campaigns. • Manage website content, updates, and backend improvements for Sea Cuisine, High Liner, Fisher Boy, and & Foodservice websites, working closely with web developers. • Manage budget allocation for the integrated marketing team, ensuring efficient use of resources. • Cultivate strong vendor relationships and oversee brand partnerships to enhance brand visibility and growth.

Purely ElizabethAssociate Brand Manager

Nov. 2023 - Mar. 2024Boulder, Colorado, United States

Do Good FoodsAssociate Brand Manager

Jun. 2022 - Nov. 2023Greater Fort Collins Area

Digital Marketing Specialist

Water Pik, Inc.Digital Marketing Specialist

Oct. 2020 - Jun. 2022

Marketing Associate | Consumer Oral Care

Water Pik, Inc.Marketing Associate | Consumer Oral Care

Aug. 2017 - Oct. 2020Fort Collins, Colorado Area

MBA Marketing Intern | Consumer & Professional Oral Care

Water Pik, Inc.MBA Marketing Intern | Consumer & Professional Oral Care

Jan. 2017 - Aug. 2017Fort Collins, Colorado Area

Sales And Marketing Associate

The Little NellSales And Marketing Associate

May. 2015 - Apr. 2016Aspen, Colorado

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