I'm a brand marketer with 10+ years of experience driving strategy, storytelling, and growth across CPG, retail, and DTC. From launching new product lines at Whole Foods to building full-funnel campaigns across Meta, Google, and retail media platforms, I specialize in connecting strategy with execution and bringing brands to life in a way that’s clear, compelling, and consumer-first.
Currently at High Liner Foods, I manage integrated marketing for Sea Cuisine, Fisher Boy, and High Liner, overseeing social, paid media, influencer partnerships, and content across U.S. retail and foodservice channels. I lead agency collaboration for media spend, manage content and analytics across multiple brand websites, and help shape omnichannel campaigns from brief through execution.
Past roles at Purely Elizabeth, Do Good Foods, and Waterpik have sharpened my skills in product launch strategy, paid search optimization, retail marketing, and brand ambassador/influencer program management. Whether I’m driving campaign ROI, launching creative tests, or aligning cross-functional teams, I love building work that actually moves the needle—and reflects the heart of the brand.
📍 What I bring:
• Deep experience in integrated marketing, social strategy & media planning
• A sharp eye for creative and a bias toward testing & iteration
• Comfort working cross-functionally with Sales, Creative, and external partners
• Passion for food, wellness, and storytelling that resonatesMore...
Abby Martel
Customer Service Representative@nextphase
Verified
Abby Martel is a dedicated and proactive Customer Service Representative. She holds a significant track record in providing exceptional customer service and resolving complex issues. Abby began her professional career at a call center and promptly climbed the ranks due to her impressive problem-solving abilities and excellent communication skills. At NextPhase, Abby is known for her ability to improve customer satisfaction and loyalty, while also boosting the company’s reputation. She is proficient in CRM software and Microsoft applications. Abby is a team player, always willing to go the extra mile to ensure customer satisfaction.More...