I'm a brand marketer with 10+ years of experience driving strategy, storytelling, and growth across CPG, retail, and DTC. From launching new product lines at Whole Foods to building full-funnel campaigns across Meta, Google, and retail media platforms, I specialize in connecting strategy with execution and bringing brands to life in a way that’s clear, compelling, and consumer-first.
Currently at High Liner Foods, I manage integrated marketing for Sea Cuisine, Fisher Boy, and High Liner, overseeing social, paid media, influencer partnerships, and content across U.S. retail and foodservice channels. I lead agency collaboration for media spend, manage content and analytics across multiple brand websites, and help shape omnichannel campaigns from brief through execution.
Past roles at Purely Elizabeth, Do Good Foods, and Waterpik have sharpened my skills in product launch strategy, paid search optimization, retail marketing, and brand ambassador/influencer program management. Whether I’m driving campaign ROI, launching creative tests, or aligning cross-functional teams, I love building work that actually moves the needle—and reflects the heart of the brand.
📍 What I bring:
• Deep experience in integrated marketing, social strategy & media planning
• A sharp eye for creative and a bias toward testing & iteration
• Comfort working cross-functionally with Sales, Creative, and external partners
• Passion for food, wellness, and storytelling that resonatesMore...
Max Panzarella
Event Manager and Photographer@Maison de Marbaix
Verified
With a diverse portfolio in Event Management, Event Planning, Marketing, Photography, and Executive Assistance, I have established myself as a versatile and creative professional. Throughout my career, I have successfully orchestrated various events, from intimate gatherings to large-scale productions and multinational operations, ensuring seamless execution and memorable experiences for clients. Mixed with my expertise in marketing, I have developed strategic campaigns that captivate target audiences and drive engagement.
In the realm of photography, I have captured the essence of countless moments with an artistic eye, delivering visually striking imagery that aligns with client needs. My proficiency in specific detail and creativity has equipped me with exceptional organisational and multitasking skills, enabling me to manage complex schedules, coordinate logistics, and support high-level operations as an Executive Assistant
Driven by a passion for creativity and detail, I continuously strive to innovate and elevate every project I undertake. This broad skill set has allowed me to thrive as a freelancer, adapting to the dynamic requirements of my clients and consistently delivering excellence.More...