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Work Background
UC IrvineUCI Social Sciences Board of Councilors
Apr. 2023Irvine, California, United StatesIn 2021, I gave the keynote address of UCI’s Homecoming Celebration and then was asked to join the Board of Councilors, which is composed of distinguished professional, academic and community leaders who provide counsel to the dean and serve as the main advisory board for the UCI School of Social Sciences.
Digital Union MarketingBrand & Marketing Strategist
Jan. 2023San Diego, California, United StatesDigital Union is a branding, performance marketing, creative direction & content creation agency mainly for ecommerce brands
+ Categories– AI, Apparel, Nutrition, Cycling, Footwear, Events, Ear Phones, Accessories, Eyewear, Breweries, Cannabis & Spirits
+ As a CMO, created brand bibles, analyzed data for consumer marketing, and crafted D2C campaigns - Wattie Ink – One of the most popular triathlon brands of all time – custom and D2C - Marijuana International Corp – California’s leading service provider in the cannabis industry - Eliel Cycling – Well-known cycling apparel in both custom and D2C channels - 100% Eyewear – Leading Global high-performance eyewear brand - ALMSTHRE – Upstart outdoor D2C accessories brand - Hive TA Technologies – Upstart AI-driven tax applications - H2O Audio - The world's best waterproof ear phones
Drink Monday, Inc.Board Member
Oct. 2022San Diego County, California, United StatesOur vision is to be the gold standard of NA spirits. Empowering people to experience a more memorable,
high-spirited lifestyle through mindful consumption. Our mission is to elevate and grow. Once we are done, Monday will be synonymous with living a higher-minded, wellness-centered lifestyle. I’ll have a Monday.
Creative DisruptionChief Disruption Officer
Jan. 2016 - Dec. 2022Greater San Diego AreaCreative Disruption was a virtual agency created to help people, brands and institutions who are either in a rut or are just launching and need positioning, disruption, operational, marketing, creative and/or cultural help to manifest new (and lasting) possibilities. We served a multitude of brands in performance marketing, launch plans, brand bibles, digital marketing, athlete management, e-commerce, content creation, and got-to-market strategies. Factor, Canyon, LifeWalker, Eliel, Wattie Ink, Rouleur Brewing Co, Helia Brewing Co, ALMSTHRE, 100% and Xology are just a few of the brands. Categories – AI, Apparel, Nutrition, Cycling, Footwear, Events, Accessories, Eyewear, Breweries & Spirits
Monuments of CyclingFounder
Aug. 2015Greater San Diego AreaMonuments of Cycling produces the largest gravel bike racing series in the world, which features seven Belgian Waffle Rides throughout North America. The Belgian Waffle Ride in California, which is the original event, is known as only one of five Monuments of Gravel, and has a storied history as one of the first gravel races to transcend a region. Monuments of Cycling is committed to delivering the most unique cycling events in the country, offering experiences for the most elite athletes on the planet, as well as those in awe of them, through the creation of world-class races that engage riders in myriad and unexpected ways. Our mission is to inspire riders of all stripes to reach, grow and aspire to new levels of fulfillment and joy, finding unusual avenues to test their physical and mental fortitude. To learn more, visit www.MonumentsofCycling.com.
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