Joseph de Castelnau

CTO/CPO @Syncresia

🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner💼 C-level ExecutiveCrypto🧨 Consulting🏦 Finance🏐 Sports✨ Business OwnerMarketing Analytics ManagerSystem ArchitectProduct ManagerProject ManagerData ScientistData EngineerData AnalystBI AnalystM&A ExpertCPOCTOAdvisorFounderProduct ConsultantDatabase Developer

I solve your technical problems from product inception, to systems architecture to go to market strategy (making sure your products will be marketed well, not just created and sitting on a shelf). I use data and hypothesis-based techniques to get to data-supported results. No vanity metrics.

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

💰50%

Investor & VC

Geos

🇦🇪50%

United Arab Emirates

🇺🇸50%

United States

Work Background

Syncresia Chief Data Officer - Founder - CTO

Jun. 2017Greater Chicago AreaAt Syncresia we help leaders accelerate their data analytics journey. Recent Client wins: MarTech Challenge: Build an end-to-end MarTech Measurement Analytics Product in 9 months. Solution: Drive full-collaboration between Tech and Data Science teams to deliver a scalable data engineering platform including: A flexible data ingestion system A robust data transformation engine and configuration An automated validation harness An elastic data pipeline A scalable, configurable data aggregation engine An elegant and simple insights UI Outcome: Reduced time to generate insights from 1 month to 1 week and 1000X increase in data volume capacity. HealthTech Challenge: Provide architecture recommendations to create a scalable cloud-based solution to master PHI data within HIPAA regulations. Solution: Create a de-identified data factory pipeline to scale linearly by leveraging AWS cloud platform. Outcome: End of analysis paralysis Ability to move on to development and devops phases Industry thought leadership on PHI and HIPAA solutions. M&A Data Analytics: Challenge: Provide M&A expertise to facilitate assimilation of multiple, simultaneous data analytics based acquisitions. Solution: Holistically assess People/Process/Product to create an end-to-end process with KPIs global across all teams. Outcome: Acquisition pain points resolved, Ability to focus on platform not conflicts New goals and metrics increased team productivity by 200%.

RezoArtChief Research Officer : Data Analytics Product Incubation - Data Engineering - Data Architect

Jan. 2003Greater Chicago AreaRezoArt Founder: Data Analytics Product Incubator. Research And Development around applied data analytics-driven product engineering. 2018: Hypothesis: Can I automatically transcribe french subtitles for people that are watching French content as a second language? Outcome: Leverage Google AI based Transcribe tools. They are not yet of sufficient quality to pick up language over background noise. https://github.com/The1JDC/Transcriber 2017: Hypothesis: Can I greatly simplify the creation of slack chatbot while learning serverless technologies Outcome: Created couple slack chatbots that performed basic commands. The result showed that technology was not a differentiator. https://github.com/The1JDC/Grandizer 2016: Hypothesis: Can I get a competitive advantage by leveraging real time weather wind prediction to beat Strava Cycling segment best time? Outcome: Created a node ( javascript ) based tool that recommends best segment to bike on. I still own a few records. https://github.com/The1JDC/Grandizer 2015: Hypothesis: Can I find a scalable data engineering platform to scale data analytics (regression) 3 order of magnitude and provide insights in a fraction of time Outcome: Apache Spark in beta, over AWS passed the POC we inflicted upon a high performance cluster on AWS. 2013: Hypothesis: Can one gain competitive fantasy football advantage by capturing the twitter fantasy football signals. Outcome: Captured certain players raw feed using node and twitter. The scale required to make this PMF valuable proved to be bigger than anticipated. 2011: Hypothesis: Can Hadoop and distributed big data technologies be used to replace proprietary tools such as SAS? Outcome: Yes. The 80% of the data preparation phases can be done with advanced data analytics pipeline. 1998 Hypothesis: Can one get lyrics embedded into digital (mp3) songs? Outcome: Authored the embedded lyrics part of of the ID3V2 standard. http://id3.org/Contributors

NielsenSenior Vice President - Technology Analytics Services

Jan. 2015 - May. 2017Greater Chicago Area➞ Launched a ROI benchmark data warehouse. It is used as a predictive analytics decision support tool and available as an API. ➞ Established a portfolio centralizing critical analytics programs to eliminate duplicate costs and produce the foundation for the next-generation big data analytics technology. Developed the blueprint for our multi cloud initiative. ➞ Built a top flight tech team and MarTech big data product (Cloud Marketing Attribution Platform) in 9 months using a startup incubation model. It leverages a prominent AdTech player's digital impressions, identity graph and loyalty data.

Nielsen Marketing AnalyticsSenior Vice President - Software Engineering

Oct. 2008 - Jan. 2015Evanston, ILKey player in negotiations, due diligence, and issue resolutions during acquisition of Marketing Analytics by Nielsen. Key integrator of technology, talent and customers. Owe use of agile practices to saving key global clients by adapting product functionality, scalability and responsiveness. Work hand-in-hand with Owner/President on product development and agile analytics development. Hands-on manager working on big data analytics challenges as well as improvements to cloud-based predictive analytics products. Training and mentoring a new breed of data scientists at the intersection of statistics, data intelligence, product and software engineering. ➞ Drove creation of software that earned industry recognition, exploded revenues, and led to profitable sale of Marketing Analytics to Nielsen. ➞ Merged core Nielsen and Marketing Analytics technologies creating a pragmatic bridge in unheard-of 3-month timeframe, setting-up an automated integration platform. ➞ Saved $4M and delivered unparalleled competitive advantage for Nielsen by shrinking model completion time 33%. ➞ Drove actionable consumer insights to Fortune 500 icons in retail, food, beverage, auto, communications, insurance, beauty, paper products, chemical, and clothing industries. ➞ Successfully incorporated Operations Research team into agile software engineering and release management practices leading to innovative optimization products. Originally hired as VP, Software Engineering at Marketing Analytics, Inc based on technical, project management, team-building, turnaround, and M&A experience. ➞ Won confidence of clients and partners by achieving solution scalability with 3X- user base in 2011 and 6X- user base projected for 2013. ➞ Resolved limiting factor legacy infrastructure by re-engineering analytics payload distribution engine. ➞ Enticed new Fortune 500 clients with tools that gave them a timely view—moving towards real-time analysis—of the impact of media and marketing.

Lehman BrothersVP, Global Head of Software Infrastructure Development

Oct. 2004 - Oct. 2008Chicago, ILApplied innovative data intelligence decisions plus security & architecture breakthroughs, that launched new products contributing more than $4M in revenue and cost savings. ➞Optimized platform operations that powered a significant percentage of all NYSE+NASDAQ trades. Led and coordinated clearing development, product and support. ➞ Simplified creation of broker algorithms and earned patent for co-design of method to simplify high-touch software development process. Eliminated need to manually create custom screen for each algorithm. ➞ Added $3M+ in annual revenues by delivering a trade history data warehouse and data mining and enforcing additional revenue opportunities. ➞ Added $1M in annual incremental revenue by leading the creation of a clever solution (SSL tunneling) that lets traders on NYSE floor—and people in other high-security environments— able to access RealTick. ➞ Pioneered building one of the first real-time trading latency monitoring systems, managing project from concept to implementation. Averted $2.5M in expenses by creating regional load balancing platform. ➞ Delivered $500K in productivity gains and emphasized service as a differentiator, cutting back office clearing from 4+ weeks to <1.

ConvergEx RealTick (Townsend Analytics)Web Systems Manager

Jan. 2001 - Oct. 2004Chicago, ILApplied engineering know-how and engineering skills to drive end-to-end creation of a real-time trading and streaming finance website.

Ricis, IncSenior Developer

Jan. 1998 - Jan. 2001Greater Chicago AreaBuilt advanced eCommerce solutions generating up to 60% of company revenues.