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Work Background
Felicia Roark Advisory, LLCPrincipal Consultant, Strategy and Operations
Jun. 2022United States, AustinFelicia Roark Advisory helps growing design and build firms in Austin build the systems that scale—without losing the personal touch that made them successful.
Select Client Engagements:
Interior Design Firm, 2024-2025
Client Experience Director & Strategic Consultant
▪️Generated $116,000 in new client revenue within 4 months
▪️Developed comprehensive 6-month strategic plan with initiatives to double firm income
▪️Created formal Client Experience Journey and systematic onboarding process
▪️Built custom Pricing Tool to systematically estimate design fees
▪️Streamlined operations through website updates, automations, and scalable templates
Global Biopharmaceutical Company, 2022-2023
Strategic Operations Consultant
▪️Partnered with director to conduct comprehensive planning and operational analysis
▪️Facilitated stakeholder analysis and operational planning processes
▪️Provided strategic guidance on organizational strategy across Corporate Affairs
▪️Advised on operational effectiveness assessment and improvement initiatives
Land Development Group, 2023-2024
Leadership Development Consultant
▪️Provided executive coaching for land development management team
Personal Injury Law Firm, 2022-Current
Marketing Strategy & Operations Consultant
▪️Developed marketing strategy and operational framework for firm launch
▪️Established foundational business operations and processes
Girl Scouts of Central TexasTreasurer, Board of Directors
Nov. 2019 - May. 2025United States, Austin▪️Oversee financial strategy and budget
▪️Guide strategic planning for community impact initiatives
BTSSenior Strategy Consultant
Aug. 2018 - Jun. 2024United States, San Francisco▪️Led Fortune 500 strategy sessions for NASA, Visa, Salesforce, IBM
▪️Developed healthcare strategies for Kaiser Permanente and Sutter Health
Travis County Municipal Utility District Board of DirectorsVice President
Jul. 2017United States, Austinhttps://www.sweetwatercrossing.com/
▪️Oversee infrastructure development decisions impacting residential communities
▪️Collaborate with developers and builders on community planning
▪️Manage multi-million dollar budgets for community improvements
Texas Association of Builders (TAB)Director of Government Affairs
Jan. 2013 - Mar. 2018United States, Austin▪️Led policy initiatives impacting custom builders and volume home builders/developers across Texas
▪️Built strategic relationships with industry leaders in construction and real estate
▪️Shaped legislative strategy affecting residential development regulations
▪️Advocated for streamlined building processes and industry innovation
Texas State CapitalLegislative Director, Healthcare Policy Analyst
Sep. 2009 - Dec. 2012United States, Austin
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