King JamesIndependent Consultant - Marketing and Communications
Jan. 2021 - Apr. 2021Cape Town, Western Cape, South AfricaDuring my time as an independent consultant, I had the privilege of collaborating with King James and contributing to various projects at Wesgro. As part of my role, I worked closely with the Head of Marketing and Brand, where I played a key role in designing a marketing campaign for the launch of the InvestSA One Stop Shop Online Booking System. This involved creating a social media marketing strategy, developing content collateral, and crafting press releases to ensure a successful awareness campaign. Additionally, I had the opportunity to develop a formal marketing strategy focused on promoting Wesgro's Cape Town Air Access Unit and increasing its visibility. This experience in the Economic, Trade, and Investments Industry provided a fresh perspective on my profession, which was previously centered around the Tourism Industry. Despite the shift in focus, my strong knowledge of tourism and the Western Cape proved to be valuable assets during this period.