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Work Background
Brazz Design & StrategyBranding, Strategic and Creative Designer | Business Strategy and Development | Marketing
Jul. 2023As a partner and co-founder of Brazz, a strategic design agency committed to transforming brands with creativity and innovation, I help with business management and development and focus on developing solutions that enhance the potential of the brands we serve. In just over a year, we improved results for more than 10 clients, increasing brand recognition and enabling repositioning in the market. At Brazz we implement a co-creative approach, playing a strategic and cooperative role, where our expertise is crucial for elevating brands and the client's repertoire in their business makes a difference. We consider ourselves partners and become allies of the brands we serve. Main services: At Brazz, we provide a wide range of services, including visual identity design, website development, creation of graphic materials and communication strategies. Intend to integrate technical knowledge with a strategic vision, ensuring that each project becomes an opportunity to create impact and distinguish our clients in the market.
Colleges and Social Units of the Marist NetworkCreative Analyst | Development of Creative Pieces and Concepts | Branding | Motion Designer
Jul. 2019 - Aug. 2023Porto Alegre, Rio Grande do Sul - Brasil• Led the development of more than 100 branding projects, 2 annual advertising campaigns and graphic materials that delivered significant results, increasing brand recognition and engagement. • Defined and established more than 10 consistent visual standards and branding strategies that strengthened companies' visual identity. • Managed around 5 employees within the creative team, coordinating projects and ensuring the delivery of high-quality materials within the established deadlines. Main Contributions: • Improved and implemented creative development processes, which improved efficiency and quality of results. • Managed multiple projects and schedules, ensuring that priorities were met and deadlines were met. • Implemented local and cloud archiving processes, enabling quick historical search and location of files, which improved accessibility and organization of materials. • Achieved significant annual cost savings, saving around 20% in annual costs for the marketing department by insourcing the development of creative assets such as the annual student enrollment campaign, thus eliminating the need for external services.
Art director and Graphic DesignerFreelance Designer | Social Media Creative Management | Branding | Concept Design | Social Media
Mar. 2017 - Jul. 2019Porto Alegre, Rio Grande do Sul - Brasil• Branding and Visual Identity Projects: Developed comprehensive branding projects, crafted visual identities, and executed advertising campaigns that enhanced client brands. • Collaborations with Agencies and Direct Clients: Partnered with more than 10 agencies and direct clients, producing motion design pieces tailored for social media, boosting engagement and brand visibility. • Creative Management of Social Media: creative management of social media, including the development of content pieces, strategic planning, and execution. Main Contributions: • Delivery of Creative Solutions: Cooperated on diverse teams to address creative demands, ensuring quality project deliveries that met established deadlines. • Cost-Effective Project Execution: completed projects enabled 2 agencies to opt for a fixed monthly fee, eliminating the need for additional hires and reducing unnecessary expenses.
Duplo Marketing and CommunicationArt Director and Creative Designer | Advertising Campaigns | Digital and Social Marketing
May. 2014 - Feb. 2017Porto Alegre, Rio Grande do Sul - Brasil• Development of Advertising Campaigns: Spearheaded the creation of impactful advertising campaigns for prominent regional brands, including Arroz Prato Fino, Bontempo, Ford Trucks, and ESPM-Sul.
• Design for Large-Scale Projects: Crafted creative solutions and designed layouts for both online and offline environments, ensuring cohesive and compelling visual narratives. Main Contributions: • Winning Competitive Bids: Played a crucial role in successful competitive pitches, securing at least a one new client account and expanding the agency’s portfolio.
• Cost-Efficient Layout Design: Collaborated with the technical development team to design layouts for blogs and websites, reducing the need for external professionals and cutting costs.
e21 Agency of MulticommunicationGraphic Designer | Creative Concepts, Campaign Creation and Execution | Digital Marketing
May. 2013 - Apr. 2014Porto Alegre, Rio Grande do Sul - Brasil• Development of campaigns for major national fashion brands such as Rabusch, Brandili, and Kildare.
• Execution of large-scale campaigns from keyvisuals, ensuring consistency and impact across various media channels.
• Daily supervision of 10 interns and junior team members. • I demonstrated efficiency by managing multiple tasks and daily meetings, keeping deliveries within deadlines. Main Contributions: • Enhancement of junior team skills through contributions on design principles and creative inputs.
• Reduction of senior team's workload, enabling more focus on large projects. • Agile agenda creation and management, facilitating the development of nearly 10 daily briefings with minimal revisions.
AGS – Sulbra HouseGraphic Designer | Art Director | Final Art of Ads and Printed Pieces | Customer Service
Nov. 2011 - Feb. 2013Porto Alegre, Rio Grande do Sul - Brasil• Developed creative concepts and managed projects for renowned global automotive brands (Fiat, Renault, Nissan and Mercedes-Benz).
• Supervised budget control and managed the production of communication pieces with suppliers.
• Monitored the brand's participation in the main regional events.
• Managed print media schedules for production and placement of daily advertisements. Main Contributions: • Monitored and improved processes with store managers.
• Supervised daily event schedules and sending announcements.
UnilasalleMarketing Analyst | Creative Designer | Art Director | Final Art | Customer Service
May. 2009 - Dec. 2010Porto Alegre, Rio Grande do Sul, Brasil• Developed pieces for the Institution's internal communication and established contact with suppliers, organizing the schedule to ensure the quality of deliveries.
• I created the final artwork and managed the production of the pieces together with graphics and service providers.
• Managed internal media systems and updated the institution's intranet data. Main Contributions: • Developed briefings for communicating major events.
• Managed the production and receipt of graphic materials, guaranteeing adequate deadlines for each request.
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