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Work Background
OracRoute to Market Accelerator Team Lead
Sep. 2024
OracCommunications Manager
Dec. 2023
MetamazeMarketing Manager
Nov. 2021 - Jan. 2024I had the unique opportunity to build a marketing engine from scratch for a fast-growing startup that was named Tech Start-Up of the Year in 2022 and acquired by Duco. As the sole marketer, I bridged strategy with execution, driving demand generation and establishing the brand across the Benelux. Key Achievements:
▪️ Designed, developed, and launched the company website, ensuring it became a central hub for customer engagement and lead generation. ▪️Created and executed long-term content strategies, including eBooks, blogs, ROI calculators, and a maturity scan, tailored to drive awareness and conversions. ▪️ Built and optimized marketing automation workflows using HubSpot, enabling efficient lead nurturing and sales alignment. ▪️ Produced compelling customer success stories through interviews, videos, and copywriting, highlighting real-world use cases to strengthen the brand's credibility. ▪️Managed multi-channel campaigns, including LinkedIn and Google Ads, to generate qualified leads and establish Metamaze as a market leader. ▪️ Designed and crafted impactful sales and investor decks, ensuring alignment with the brand’s vision and value proposition. Key Milestone:
Contributed to the company’s growth and visibility, culminating in its recognition as Tech Start-Up of the Year and successful acquisition by Duco.
VIVES University CollegeDocent Digital Marketing
Jun. 2020 - Dec. 20232e bachelor Finance and Risk management & immo
DESOTECMarketing Manager a.i.
Mar. 2020 - Sep. 2021Started in the 1st week of the Covid lockdown. We needed to adjust the entire marketing strategy, which was mostly based on events & fair trades at that moment. Accomplishments:
🎯 organized a webinar war plan with more than 60 webinars over 6 months to generate leads
🎯 trained the entire sales team (50+ people) to use linkedin for outbound outreach
🎯 implemented and guided marketing automation with Pardot & Salesforce
uncovrFreelance Marketer
Jan. 2019
StampixHead of B2B marketing
Jan. 2019 - Apr. 2021
ExtremisDigital Marketing Lead
Nov. 2018 - Feb. 2020
The Growth RevolutionSenior Growth Consultant
Aug. 2018 - Dec. 2018Philips | ING | Sappi | Materialise | Playmobil
Vrije Universiteit BrusselDocent Digitale Strategie
Jan. 2017 - Jun. 2023
Duval Union ConsultingDigital Marketer
Jan. 2017 - Aug. 2018
Duval Union ConsultingDigital Transformation Consultant
Apr. 2015 - Aug. 2018Uitgeverij Averbode | Engie Electrabel | Bebat | Mooimakers | Eoly (Colruyt Group) | IQVIA | ...
BelfiusCommercieel Medewerker
Jul. 2013 - Apr. 2015
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