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Work Background
Digital SeaVP, Sales & Marketing
Jan. 2023 - Mar. 2024Orange County, California, United StatesDigital Marketing Agency assisting their clients in Startup Management & Mentoring with business modeling/revenue strategy as well as Growth Hacking with content mgt, influencer/viral marketing & SEO/link building. Primary Focus is Demand Generation Management while also overseeing all marketing departments (Branding, SEO, Content, Outreach), customer service and managing P&L.
RTL Sales GroupSales & Marketing Consultant
Apr. 2015 - Apr. 2025Irvine, CAOwner of Consultant Agency, Ride the Lightning Sales Group, who advises both emerging start-ups and multi-million-dollar corporations providing both strategic leadership and a compass for aggressive sales and brand equity growth in the Construction/Remodeling, CPG, Durables, Sporting Goods, Medical Supply, Agribusiness and Water Treatment/Disinfection industries that achieved total annual sales revenue from a minimum of $1M to $50M+. The main objective for each client was to deliver true results that make a difference in the clients' financial, operational and organizational performance by focusing on strategic decisions and practical actions tailored to each client's unique reality.
BLUFIXX USASr. Vice President Sales & Marketing
Oct. 2013 - Mar. 2015Irvine, CAResponsible for all sales, marketing and product development activities along with financial reporting, budgeting and forecasting for BluFixx USA as well as being a part of the company's executive leadership team for global initiatives. Primary target was the Big Box Retail expansion in the North American Market. Also championed all marketing activities from launching a revamped website, redesigned packaging/new Brand ID, implementing a Brand Selling Guide to achieve uniformity across all markets globally, Point-of-Sale selling aids, How-To videos; essentially creating a true marketing library. Handled all supply chain logistics from the manufacturing plant in Germany for all North American distribution, an emphasis with LG Sourcing.
Pell Industrial, LLCVice President Retail Sales, Strategic OEM
Jul. 2007 - Sep. 2013Atlanta, GADirected sales, marketing, sourcing and logistics teams for a private-label hand tool manufacturer selling into the DIY Home Center industry for the North American, Australian/NZ, South American and European markets. Responsible for all sales activities, financial reporting, market research, presentation proposals, branding collaborations, sourcing and price negotiation with overseas factories, inventory control, P&L tracking and warehousing/supply chain logistics.
Hitachi Power ToolsSenior National Account Manager
Jan. 2002 - Jun. 2007Atlanta, GAAggressively grew a National Accounts portfolio by 1100% over the course of 5 years selling to Lowe’s, Home Depot, Menards, Ace, True Value from 2002-2007; exceeding sales plan by a minimum 50% YOY while assisting in all market research, branding, product development and was responsible for all budgeting, forecasting, financial reporting and performance reviews for the Retail Division. • Managed and mentored a direct report team that grew from 8 reps in 2001 to a total team organization of 50-including 40 reps, 4 Regional Managers, 2 NAM’s, 4 Marketing/PR/Graphic Designers and 2 Product Marketing Managers. • Executed the Retail Industry's first Home Center Power Tool Exclusive with Lowe's. The achievement of these break-thru results put Hitachi Power Tools on the map for North American Sales and Brand Equity; an impact that still reverberates today for Hitachi's annual revenue and continued growth.
Hitachi Power ToolsAccount Executive
May. 1997 - Dec. 2001Los Angeles, California, United StatesTerritory Sales Manager for Southern Cal and Las Vegas, NV for STAFDA market.
• Tripled sales in 18 months
Hitachi Power ToolsSales Merchandiser
Sep. 1996 - May. 1997Chicago, Illinois, United StatesSales Merchandiser, ie: "Swarm Team" for 3 Account Executives covering 7 states for the STAFDA market.
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