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Work Background
Stealth StartupCo-Founder
Jan. 2023RemoteCurrently in private beta. We’re testing a new B2B communications platform that enables distributed creative teams to collaborate more effectively around visual content in both work & education settings 💡 If you’re —
• a creative business, professional or student curious about the platform • an (impact) investor with an interest in future of work / education or the creative industries — we’d love to hear from you!
Lenslife Inc.Co-Founder
May. 2019 - Apr. 2023London, England, United Kingdom
JG AdvisoryDirector
Mar. 2016Sydney, New South Wales, AustraliaI consult as a strategic and commercial adviser to friends' technical consultancies (Helix, Universal Favourite) and various start-ups. Notable successes:
- Provided strategic advice to Neara with respect to negotiating of first enterprise SaaS customers, which enabled Daniel to successfully close out his Angel Round.
- Negotiated a multi-million $ SaaS contract for Helix with Sydney Airport to build their website. - Provided product validation advice to Veyor when it was still at the idea stage, which has since enabled the company to complete three subsequent rounds of funding.
- Provided strategic and operational advice to the founder of Away Travel on his Angel Round, and continue to provide ongoing commercial advice with respect to product and business roadmap.
- Assisted CEO of Medevac Flights with company formation and commercial advice with respect to first partnerships and customers, through to successful closing of the company's first investment round. Medevac Flights won the Australian Financial Reviews’ Award for Fastest Growing Company in Australia in 2024.
AppInstructCo-Founder & CEO
Jan. 2013 - Jun. 2019Sydney, AustraliaAppInstruct was my first entrepreneurial venture after leaving law. Hoping to design a new networking app, I discovered there were no practical courses being offered to teach people how to create apps. Given the value of the billion-dollar app industry, its exponential growth to date, and a growing trend towards online education, it seemed an exciting time to offer such a course (and self-educate). I recruited a team of leading industry experts and practitioners who co-wrote an online course that taught students about the core components and resources required to successfully develop and launch a mobile app.
Winebillboard Pty LtdCo-Founder
Jun. 2007 - Dec. 2007Sydneywinebillboard.com was a wine social-rating website. This side project, which was born of a hobby researching and collecting wine, provided valuable experience of the end-to-end process of building an online business, from initial concept, branding, through design and development, to product launch.
Gilbert + TobinSenior Associate
Jan. 2006 - Jun. 2012Sydney, AustraliaI joined the firm as a lawyer in the Corporate Finance team before moving to the Corporate Advisory team. During my employment with the firm I managed several notable transactions, including:
- Australia’s largest merger; $47 billion merger of Westpac and St George banks.
- Australia’s largest private equity deal (at the time), KKR’s acquisition of Brambles Australia.
- Advising the Wilhelmsen family on their Family Office investment in the Joint Venture that grew from a Seed investment through to the IPO of Qube. - Advising local (Crescent, PEP) and international (KKR, TPG, Carlyle) Private Equity Funds on various local and cross border acquisitions, disposals and restructures.
Corrs Chambers WestgarthLawyer
May. 2004 - Dec. 2005SydneyArea of Focus: Debt Finance in Banking team
Citco Fund ServicesGeneral Counsel
Aug. 2001 - Jun. 2002British Virgin Islands & Grand Cayman
White & CaseLawyer
Oct. 2000 - Jul. 2001London, United KingdomArea of Focus: Acquisition, Project and Aviation Finance in Banking team
King & Wood MallesonsTrainee
Sep. 1998 - Aug. 2000London, United Kingdom
Mossel Bay Greaf White Shark Cage DivingCustomer Service Specialist
Jan. 1996 - Mar. 1996Mossel Bay, Western Cape, South AfricaWorked on the boat for 3 months, with my primary responsibilities being to entertain the clients and be first into the viewing cage, which was precariously attached to a deck at the end of the boat, to give the courage for others.
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