Adeline Lee - Head of Sales, KMA TECH HOLDING LTD

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Work Background

KMA TechHead of Sales

Aug. 2023London, England, United Kingdom🔹Developed and implemented multi-channel sales strategies, resulting in a 130% overachievement on quarterly reviews. 🔹Recruited and trained top-performing new staff to build on retention and team performance, to meet business goals. 🔹Collected and analysed customer’s and market feedback to inform development and marketing strategies. 🔹Created and delivered convincing B2B presentations, sales pitches and decks to C-level executives. 🔹Identified and executed process improvements, enhancing operational efficiency and driving change. 🔹Conducted sales visits to maintain strong customer relationships, achieving high client satisfaction ratings. 🔹Leveraged social media marketing to expand market outreach and drive interest through innovation strategies. 🔹Analysed market trends to optimize resource allocation and logistics. 🔹Generated detailed sales performance and budgeting reports, and financial forecasts to support stakeholder decision-making. 🔹Conducted regular analysis of budget expenditures to ensure optimal ROI, leading to a 27% improvement in cost-effectiveness of sales initiatives. 🔹Fostered positive relationships with external stakeholders through active collaboration.

KMA TechSales Manager

Aug. 2022 - Jul. 2023Paddington, England, United Kingdom · Hybrid<< Employer Description & Summary >> KMA Tech is a established player of the tech industry, bringing innovations to trending markets around the world. Some of the products in which KMA Tech owns includes Cells, Supervision, Places App - Eat & Drink and World Live. I head up the sales department of Places App at KMA Tech. A pre-seed start-up, specialising in food technology and app development. Places App is a food marketplace, built for you and me. The one-tool for all food and drink businesses. The mission is to build a profit sustaining business, but not at the expense of SMEs within a very competitive food & drink industry. << Key Duties & Responsibilities >> 🔹Recruited, train and lead a sales team to build on retention and team performance and to meet business goals. 🔹Collect and compile data related to competitor pricing, marketing, distribution strategy and other business areas. 🔹Establish key market areas and target using data and insights for new B2B and B2C expansion and acquisition. 🔹Opening channels for profitable business opportunities using sales strategies and business plans, and to market trends. 🔹Displaying strong sense of entrepreneurship and ownership to all tasks undertaken. 🔹Responsible for sales deck preparation for new B2B acquisitions. << Key Achievements >> 🔹Deployed sales strategy leading to acquisition of new clients and growing of a sales force team. 🔹Gathered key competitor's data resulting in key market entry and positioning of our product on price and features. 🔹Planned and orchestrated specific sales marketing campaigns resulting in 330% increase in new B2C user sign-ups.

Places App (KMA Tech)Head of Sales

Aug. 2022London, England, United Kingdom · Hybrid

FreelanceFreelance Sales Consultant

Sep. 2020Hybrid🔹Developed and implemented customised sales strategies which are in line with business objectives and market trends. 🔹Provided training and coaching to sales teams, enhancing their skills and performance. 🔹Collaborated with marketing teams to create effective sales collateral and campaigns. 🔹Conduct market research and competitive analysis to identify new business opportunities. 🔹Utilising CRM tools to manage customer relationships and sales pipelines efficiently. 🔹Implementing creative strategies to identify and attract high-quality leads.

Mkg 3000 MazdaBusiness Manager

Sep. 2020 - Aug. 2022<< Employer Description & Summary >> Maxfield Kadlubowski Group Ltd t/a MKG3000 is a Mazda franchise dealer in Twickenham. The group now specialises in the sales of both new Mazda vehicles, and approved used Mazda and non-Mazda vehicles. The business had served the London community since 1998 as a Subaru franchise. I was the Business Manager at MKG3000 tasked with meeting KPIs set-out by Mazda franchise, including finance retention and new vehicle sales target. The current owners took over a thriving business in 2019 but were faced with an aging population of customer, and a sales process management system that needed rejuvenating. << Key Duties & Responsibilities >> 🔹Managed independently quarterly and yearly retention targets to secure back-end manufacturer's bonuses. 🔹Increase profit per unit (PPU) on both new and used vehicle sales. 🔹Identify and maximise new business channels and opportunities. 🔹Overhauled sales management and record system. 🔹Devised set of electronic customer facing documents resulting in smoother sales process. 🔹Overcame resistance of older staff members to implement change. << Key Achievements >> 🔹Initiated bi-weekly meetings with business stakeholders, identifying key strengths and weaknesses to improve on. Communications between departments increased by 60% resulting in overall efficiency in the sales team. 🔹Digitalised all vehicle stock cards using GoogleSheets. Increasing sales to customer facing efficiency and professionalism, leading to better overall customer service. Overall team's CSI scores and return rate improved by 25%. 🔹Achieved overall team's PPU of 250% on product penetration and 95% on Finance & Income penetration. Product penetration increased by 200% and finance increased by 35%. 🔹Capitalised on B2B opportunities and independently secured the franchise's volume target bonus.

Sandown GroupSenior Sales and Retention Specialist

Jul. 2015 - Aug. 2020Guildford, Surrey, United Kingdom

Little JapanManaging Shareholder

Oct. 2014 - May. 2020United KingdomBest Takeaway 2016 - Just Eat Best Takeaway 2016 - Hungry House Japanese/Korean Authentic and Fusion http://thelittlejapan.net Facebook Page @thelittlejapan

SUPERJAM LTDShareholder

Nov. 2014 - Sep. 2019Investor shareholder in SuperJam brand superjam.co.uk

Kinoya UK LtdManaging Director

Sep. 2009 - Aug. 2016SurreySupplier of environmentally friendly LED lighting and accessories KINOYA UK LTD was my first official business venture, set-up whilst at University and it is a project I will be proud of for many years to come. We initially started with the theme of "Environmentally Friendly" and has the idea of Biodegradable Plastic Bags. However, it soon dawn upon us that the bags were costly and although very environmentally friendly, it would not have benefited the general public in a way our next project would. It is then we shift our interests to LED lighting and accessories. LED short for Light Emitting Diodes - a revolutionary technology which is proven time and time again to be energy saving as well as financially sustainable and rewarding. It is our motto to simplify the use of LED lighting and accessories at highly affordable prices for all. Our personalised GLED brand proves to be a success and we are more than confident on moving forward and upward in years to come. LED lighting and accessories currently remains as our strongest brand. • Supplies high quality LED lighting and accessories • Provides door-to-door delivery services • One-to-one personal account manager • Provides valuable advices to all consumers • Interested in all B2B business accounts • Locate and identify potential new businesses

SANBEi Phonecards LtdBusiness Development Manager/PA

Aug. 2011 - Mar. 2015Woking• 2013 sales target was 25% above target whilst 2014 exceeded by 18% by engaging and motivating staff without compromising customer’s quality of service • Increased sales by 30% in Windsor and Woking through a series of low cost strategic implementation such as rearranging of store layouts and social media marketing • Kept below 15% of company’s budget by negotiating leasing contracts for new store acquisition • Profit increased by 28% in 2013 and 19% in 2014 by gaining brand awareness and market share values, setting up and managing of new store acquisitions; Crawley turnover £165,000 in 6 months being the highest in company’s history • B2B account sales increased by 15% in 2014 from previous year by select and targeting potential clients using online search and a consultative sales approach • Reinforce organisation core values by managing continuous staff training and development for both new and existing employees; devised complete staff training handbook • Kept administration cost to a minimal by handling of legal contracts and documents for HR, business and new store acquisition (i.e. employee contracts; business contracts; new store legal contracts; employee staff handbook) • Customers’ complaints are dealt with efficiently and professionally within 5 working days. • Trained in repairing, unlocking and handling of mobile phones and tablet devices; further developed through personal interest in modern electronic and technology • PA duties to two bosses (e.g. booking appointments, setting reminders)

Mobile Styles UK LtdBusiness Project Manager

Apr. 2013 - Sep. 2013Reading, United KingdomWWW.MOBILESTYLES.CO.UK Mobile Styles UK Ltd - a young yet highly experience company, specialising in the business of mobile phone accessories and repairs services. We are an online retailer, wholesaler and also an eligible Franchisor. • Market & Advertise new aspects of business - Selects channel and means of advertising and marketing revenues • Brand development; website up-keeping, traffic growth, unique shopper tracking • Explore, identify & retain new/existing accounts for B2B and B2C • Strategic consulting in business goals, sales strategy development, pricing • Up-keeping of company's financial accounts • Managed & facilitate the opening of new/existing MobileStyles Franchisees Accounts • Strategise areas for organisational organic growth • Drafting of all privacy policies and contracts for all structuring commercial transactions • MS Word; Excel; Powerpoint; Outlook; OneNote; Publisher; Access. Serif PagePlus X7 MobileStyles is offering a comprehensive Operations Manual for all Franchisees - one in which you cannot resist Check out Mobile Styles first Authorised Franchise Store in Salisbury, Wiltshire SP1 1EP