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Network Power<100 people
Roles
🔥33%
Startup Founder
💸33%
Marketing
33%
Business Owner
Geos
🇦🇪66%
United Arab Emirates
Work Background
Chairman / Founder - LINK Advisory Group
LINK AdvisoryChairman / Founder - LINK Advisory Group
Jan. 2023Dubai, United Arab Emirates
CEO / Founder - LINK Advisory Group
LINK AdvisoryCEO / Founder - LINK Advisory Group
Jan. 2020 - Jan. 2023Dubai, United Arab Emirates• Founded and developed this business and rapidly achieved a multi-million-dollar turnover with a global client base. • Developed an innovative advisory process based on infinite improvement - The Transformation Intersect® - A Link Advisory intellectual property. • Built on very extensive experience in the international hospitality and human development industry to implement strategies that provide commercial sustainability by harnessing the power of people and customers. • Identified opportunities for business improvement by benchmarking against peers and industry best practices. • Explored the customer journey across different channels and touchpoints and identified those that are most and least effective in order to build innovative new strategies designed to optimize performance across the business. • Identified vulnerabilities in a company’s strategy, operations, and controls, and created mitigation initiatives.
Managing Partner / Founder - LINK Advisory
LINK AdvisoryManaging Partner / Founder - LINK Advisory
Oct. 2015 - Jan. 2020Dubai, United Arab Emirates
SME Senior Advisor
EBRDSME Senior Advisor
May. 2021Dubai, United Arab EmiratesOur sectors Our operations span agribusiness, infrastructure, transport and many other sectors. We are world leaders in climate finance. All our activities will be aligned with the Paris Agreement from the end of 2022, and we plan to be a majority green bank by 2025. Coronavirus Our emergency coronavirus financing package for 2020-21 is worth €21 billion. Services we offer Financial investment projects are at the heart of what we do. We also provide business advisory services and promote trade finance and loan syndications. Where we work We're active in almost 40 economies across three continents, from the Southern and Eastern Mediterranean to Central and Eastern Europe to Central Asia. Strategic and Capital Framework Our Strategic and Capital Framework sets out our strategic aspirations over a five-year period.
Founding General Partner - MENA Region
The 2Y3X ProgrammeFounding General Partner - MENA Region
Aug. 2020Dubai, United Arab EmiratesThe 2Y3X® Programme is designed for 20-50-person companies that have stabilised but now want to expand fast. This could be in the run-up to an exit, to maximise an earn-out, to prove potential before fresh fundraising, or to fuel international growth. Led by serial founder and chairman Felix Velarde and international expansion specialist and tech VC Frank Kelcz, the 2Y3X Programme uses three proprietary frameworks to build the scaffolding required for fast scaling up. It lasts two years, with 24 days of on-site planning, training, and progress meetings led by experienced CEOs, chairs, and leadership coaches. It begins with two days of Proposition and Strategy development work, which serve as induction for candidate firms. The results participants achieve are everything. And, as our clients are happy to say, the results speak for themselves. For more information or to find out about joining requirements, please email info@2y3x.com, direct message us or visit our website at https://2y3x.com
Executive Leadership Advisor
MVP Executive Development & CoachingExecutive Leadership Advisor
Mar. 2022United StatesWe believe there is always opportunity to spark positive change in each of us so that we can achieve our highest potential. We bring a fresh “outside-in” perspective and use a creative graphic facilitation method to spark new insights. We are committed to partnering with our clients to enable them to create sustainable, positive change at an individual, team and organizational level.
Board Member and Director
Millennial Beauty Ltd.Board Member and Director
Jan. 2018 - Mar. 2022United Arab EmiratesMillennial Beauty is an Investment Holding Company which is granted exclusive rights to develop and operate across GCC, one of the largest beauty players in Brazil, O Boticário.
Advisory Board Member
Global Millennial CapitalAdvisory Board Member
Jan. 2017 - Dec. 2020Dubai, United Arab EmiratesGlobal Millennial Capital is a specialist consumer-focused venture capital investor in high growth and transformational ventures, with a glocal approach. We bet on the next generation of unicorns, companies operating in the online space that empower consumers to live on their terms. Extraordinary founders engaging and enchanting the consumer while disrupting the traditional sectors.
Head of Communications
Tourism Development & Investment Co. - TDICHead of Communications
Jul. 2008 - Sep. 2016United Arab Emirates• Managed every aspect of the launch of a number of landmark destinations from inception to completion, including set-up, supervision, and management branding, participation in trade shows, public relations programs. Landmarks such as Saadiyat Island – a multi-facet destination that encompasses cultural, residential, tourism, leisure and educational institutions such as– Eastern Mangroves, Louvre Abu Dhabi Museum, Westin Abu Dhabi Golf Resort & Spa and Sir Bani Yas Island, the regions’ first nature and wildlife reserve and more. • Created strategic partnerships with stakeholders locally - including government entities such as the tourism board, the Abu Dhabi Film Commission plus travel and trade partners, airlines and overseas tourism board representatives. • Introduced a digital comms and social media strategy which resulted in a database of more than 200,000 followers. • Devised and implemented a five-year strategic Marcom strategy to launch the Louvre Abu Dhabi which included VIP and dignitaries’ tours, crisis management, the production of a book and other high impact marketing initiatives. • Led a major program from inception to launch for a number of prestigious residential developments in the UAE including Saadiyat Beach Villas, Saadiyat Beach Residences and Mamsha Al Saadiyat. • Initiated strategic alliances with major local, regional and international media organizations which resulted in significant positive media coverage of TDIC projects worth more than 50 Million dirhams of media space value. • Played a pivotal role in managing crisis communications as a result of concerns raised by NGOs about human rights. • Engaged with local authorities and with international partners to establish a clear narrative and managed communications with key partners including the Louvre, Guggenheim, British Museums others) to counter negative coverage in the media.
Director of Marketing
Al MithaliaDirector of Marketing
May. 2007 - Jun. 2008Saudi Arabia• Reported directly to the CEO as a key member of the senior management team. • Liaised closely with the board of directors, CEO and senior management in shaping the direction of the company. • Negotiated new franchise opportunities and acquisitions and took responsibility for the P&L for four restaurants. • Re-engineered the company structure throughout 2007 and exceeded the 2008 budget (first trimester) by 25%. • Introduced new revenue streams and developed additional business which contributed to an increase of 35% compared to previous years. (through e-marketing & promotion, menu sponsorship, catering contracts, etc.). • Recruited and motivated multi-disciplinary teams and managed the further development of qualified personnel. • Planned, developed and implemented multi-channel sales & marketing strategies, marketing communications, and public relations activities, both externally and internally whether on the corporate level or brands level.
Account Director
FCB GlobalAccount Director
Jan. 2005 - Apr. 2007Saudi ArabiaFCB (Foote, Cone & Belding) is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior.
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