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Network Power<100 people
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Design
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Entertainment
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🇮🇹100%
Italy
Work Background
Benetton GroupGlobal Marketing Manager - Sisley
Jun. 2022Treviso, Veneto, Italy
LuxotticaGlobal Communications Manager
Oct. 2021 - Jun. 2022Milan, Lombardy, Italy- Responsible for all communication projects for the assigned Optical Retail banners, with focus on LensCrafters and Target Optical, as primary point of contact for all channels, brand functions and local marketing teams in the United States.
- Translate business briefs into creative briefs by isolating relevant cultural and consumer insights, and drive campaign development from concept to delivery, while maintaining alignment among all stakeholders.
DieselGlobal Brand Marketing Manager
Aug. 2019 - Oct. 2021- Develop and roll out global brand campaigns that bring the Diesel spirit to the audience in new and unexpected ways, by translating the brand’s iconic traits into meaningful messages and brand activations. - Identify and develop brand partnerships with other global brands, in and out the fashion industry, (e.g.: Diesel x La Casa De Papel and Diesel x Coca-Cola).
- Develop and maintain brand guidelines, outlining brand propositions, cultural vision, visual standards and tone of voice.
DieselGlobal Digital Communications Manager
Jun. 2017 - Aug. 2019Veneto, Italy- Reporting to the Global Head of Content and Media, manage global digital campaigns and brand partnerships through briefing, development, production and roll out across local markets, with particular focus on Social Media and E-Commerce strategies. - Ensure messaging and execution alignment across channels and spearhead content strategy and creation.
DieselDigital Marketing Creative
Feb. 2012 - Jun. 2017Veneto, Italia- Conceive, adapt, execute and brief designs in line with the brand guidelines, seasonal concept and KPIs with focus on digital platforms. - Partner with Content Marketing, E-Commerce dept. and external content contributors to ensure strategic alignment with editorial calendar.
- Support marketing functions on granting design quality and brand consistency for the main marketing programs and assets.
DieselGraphic Designer - Digital Marketing
Aug. 2011 - Jan. 2012Veneto, Italia- Overall graphic design support on all Digital activities and platforms.
- Project management of the web production agency on integrated digital marketing projects.
- Liaise with Global Media and Advertising dept. on digital campaigns executions to deliver the best campaign experience on all platforms.
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