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Network Power<100 people
Roles
💸100%
Marketing
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Work Background
Sisley Global Creative Lead
Benetton GroupSisley Global Creative Lead
Jun. 2022Treviso, Veneto, ItalyResponsible for the creative revamp of the Sisley Brand and lead the definition of the brand image across all touchpoints. Starting from the brand’s vast heritage, pinpoint the relevant creative foundation to make it resonant for a younger target consumer, while maintaining it aligned with what made it successful in the past. Direct and oversee all creative projects, from physical showroom concepts to global brand campaigns and branded events.
Image & Creative Consultant, Sisley
Benetton GroupImage & Creative Consultant, Sisley
Jul. 2021 - Jun. 2022Treviso, Veneto, ItalyConsulted the Managing Director on Sisley's global image revamp, researching and setting the bases for the brand's relaunch.
Art Director
FabricaArt Director
Apr. 2020 - Jul. 2021Treviso, Veneto, ItalyAfter a fruitful residency at Fabrica Research Center, involvement on a full-time basis in several projects brought forward by the Center. Focusing mostly on creative projects for the parent company Benetton, but with occasional collaborations with outside corporations, developed visual campaigns spanning video, photography and digital content.
Creative Director, Filmmaker & Photographer
MetchaCreative Director, Filmmaker & Photographer
Aug. 2019 - Apr. 2020Amsterdam, North Holland, NetherlandsReporting into the Editor in Chief, directed the creative strategy and the full visual outputs of the online magazine, driving the visual direction of its online presence on all channels, including Social media profiles and websites.
Creative Director
TransaCreative Director
Sep. 2017 - Mar. 2019Porto Alegre, Rio Grande do SulBroad range of project involvement, from the starting point of conceptualization to creative development and Studio productions, with close supervision on all agency outputs in terms of photo and video content, experiential activations, branded editorials and collaborations.
Art Director
TransaArt Director
Sep. 2016 - Aug. 2017Porto Alegre, Rio Grande do Sul, BrazilWorked on the agency’s most impactful clients, creating and developing digital content projects across all media, from social campaigns to eCommerce website content, spanning image and video, working in partnership with project managers, copywriters and UI/UX teams.
Junior Illustrator
Grupo MalweeJunior Illustrator
Mar. 2009 - Dec. 2011Jaraguá do Sul, Santa Catarina, BrazilWithin the internal creative team, developed illustrations and patterns for textile production.

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