Guilherme Vieira

Creative Lead @Sisley

Italy💸 MarketingCreative ProducerFilm Editor💼 C-level ExecutiveGraphic Designer🐦 DesignCommunication DesignerBrand Designer🎥 EntertainmentMotion DesignerVideo EditorIllustratorPhotographerArt DirectorContent Manager

I’m a Creative Director with over 15 years experience in creative development, delivering solutions to a wide range of businesses and working with designers, brands and creative agencies from different geographies and backgrounds. Since 2009, I've had the chance to work on multiple photo and video campaigns and produced content, editorials, film and documentary series all over the world. Visually fluent, continuous research is what keeps me abreast of trends, driven by curiosity for what will come next in the global cultural landscape. Uncovering insights that create opportunities for meaningful stories is what gets my blood pumping.

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Work Background

Benetton GroupSisley Global Creative Lead

Jun. 2022Treviso, Veneto, ItalyResponsible for the creative revamp of the Sisley Brand and lead the definition of the brand image across all touchpoints. Starting from the brand’s vast heritage, pinpoint the relevant creative foundation to make it resonant for a younger target consumer, while maintaining it aligned with what made it successful in the past. Direct and oversee all creative projects, from physical showroom concepts to global brand campaigns and branded events.

Benetton GroupImage & Creative Consultant, Sisley

Jul. 2021 - Jun. 2022Treviso, Veneto, ItalyConsulted the Managing Director on Sisley's global image revamp, researching and setting the bases for the brand's relaunch.

FabricaArt Director

Apr. 2020 - Jul. 2021Treviso, Veneto, ItalyAfter a fruitful residency at Fabrica Research Center, involvement on a full-time basis in several projects brought forward by the Center. Focusing mostly on creative projects for the parent company Benetton, but with occasional collaborations with outside corporations, developed visual campaigns spanning video, photography and digital content.

MetchaCreative Director, Filmmaker & Photographer

Aug. 2019 - Apr. 2020Amsterdam, North Holland, NetherlandsReporting into the Editor in Chief, directed the creative strategy and the full visual outputs of the online magazine, driving the visual direction of its online presence on all channels, including Social media profiles and websites.

TransaCreative Director

Sep. 2017 - Feb. 2019Porto Alegre, Rio Grande do SulBroad range of project involvement, from the starting point of conceptualization to creative development and Studio productions, with close supervision on all agency outputs in terms of photo and video content, experiential activations, branded editorials and collaborations.

TransaArt Director

Sep. 2016 - Aug. 2017Porto Alegre, Rio Grande do Sul, BrazilWorked on the agency’s most impactful clients, creating and developing digital content projects across all media, from social campaigns to eCommerce website content, spanning image and video, working in partnership with project managers, copywriters and UI/UX teams.

Graphic Designer

Mar. 2012 - Sep. 2016Groningen, NetherlandsIndependently developed projects for a wide range of clients in the Brazilian textile and beauty industries, focusing on book illustrations, magazine articles layouts, and website designs.

Grupo MalweeJunior Illustrator

Feb. 2009 - Dec. 2011Jaraguá do Sul, Santa Catarina, BrazilWithin the internal creative team, developed illustrations and patterns for textile production.