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Network Power<100 people
Roles
💸100%
Marketing
💰50%
Investor & VC
🔥50%
Startup Founder
Geos
🇪🇸50%
Spain
Work Background
Edgard Ribeiro Marketing ConsultantHead of Marketing On Demand
Jul. 2023São PauloWith over 20 years of experience in marketing, I develop strategies that position brands with clarity, build a strong presence, and generate tangible results. I've led 360° marketing projects for brands such as SHG Hering, CAEM, Adidas Combat, and Grupo LOC Eventos, always combining strategy and creativity to deliver real outcomes. In digital marketing, I apply strategies including inbound, SEO, content, CRM, social media management, and influencer marketing to attract qualified leads, convert them, and build customer loyalty. Some of the results that drive me: significant sales increases through trade marketing campaigns, annual revenue growth through integrated marketing and commercial efforts, and digital ROI exceeding 290% in engagement and sell-out campaigns. At the end of the day, my job is to turn marketing challenges into real results — with intelligence, consistency, and impact.
Izzo Musical InstrumentsMarketing Manager
Jul. 2017 - Jul. 2023São Paulo, Brazil- Expertise in strategic and tactical planning, as well as corporate communication, focused on growth and delivering solid results;
- Proven leadership in budget management and the creation of marketing fund reports and performance reports for international suppliers;
- Development and implementation of digital strategies including inbound marketing, search engine marketing, social media marketing, and email marketing, with a strong focus on key performance indicators (KPIs), aiming for high performance and expected ROI;
- Management of multiple brands through scientific research, visual identity development or redesign, brand positioning, channel management, and brand awareness strategies;
- Planning and execution of trade marketing initiatives, promotions, sell-out campaigns, incentive programs, point-of-purchase (POP) materials, visual merchandising, and sales training;
- Extensive experience in planning and producing corporate events such as local and international trade shows, congresses, keynotes, workshops, and clinics. Key Achievements:
- The trade marketing campaign “Roda de Timbra” brought live music into the store environment, boosting customer engagement and brand recall—resulting in a 36% sales increase at the participating retailer.
- The incentive campaign “Voando Alto com Izzo,” which rewarded 50 clients with a Caribbean trip, contributed to a 21% increase in annual revenue through a well-aligned offline and online marketing strategy and enhanced sales team performance.
- The international sell-out campaign “Pit Stop SG” was executed across more than 10 Brazilian states and in Latin American cities such as Buenos Aires, Santiago, and Santa Cruz de la Sierra. Its highly effective digital strategy generated over 220,000 views, 80,000+ clicks, and achieved an ROI of 293% in 2018.
Alloy MITMarketing Manager
Jun. 2016 - Aug. 2016- Communication planning for the companies Letter Consulting, Letter Franchising and Alloy Mit;
- Branding, repositioning, id visual;
- Digital campaigns to prospect qualified leads.
Equipo Comércio Importação e Exportação LtdaMarketing Manager
Jun. 2012 - May. 2016- Responsible for strategic and tactical plan towards a solid growth and concrete outcomes;
- Management of multiple teams always creating cohesive groups through result-oriented professionals; - Experience in market research, data analysis and business intelligence; - Responsible for managing the department budget, marketing funds report and marketing efforts report in order to inform the head office regarding the marketing activities in Brazil;
- Experience in planning and monitoring marketing campaigns, Search engine and Social media projects and Inbound marketing strategies in order to attract, convert, close and delight the customer monitoring all the way through the sales funnel;
- Management of the web agency and the in-house agency planning campaigns and developing briefing papers;
- Management of the PR agency, reviewing notes, press releases and ensuring the brand’s presence on media;
- Experience in institutional events such as trade shows, workshops, clinics, lectures around the country. Main Results: Savings of 50% of the department's annual cost compared to previous management; - Savings of around 40% of the budget foreseen in the organization, production and realization of the first major event, with a financial result 5% higher than the previous year; - 470% increase in engagement in the company's main social media and an average of 75% in the others;
Equipo Comércio Importação e Exportação LtdaMarketing Coordinator
Sep. 2010 - Jun. 2012- Management of the in-house agency and web agency developing concepts - Responsible for media planning, prospects and negotiation;
- Experience in market research, data analysis, compilation - Experience in content marketing and web writing; - Planning and implementing digital campaign tracked with Google Analytics;
- Planning and producing institutional events such as trade shows, workshops and clinics. Main Results: improvement of communication and training of new employees, from the preparation and implementation of the Corporate Integration Manual;
Improvement on brand awareness through partnerships with mass media insertions, giveaways contests without any costs saving hundreds of thousand Reais for the company
Equipo Comércio Importação e Exportação LtdaAnalista de Marketing
Sep. 2006 - Sep. 2010- Responsible for printed media, graphic design, packaging design, visual communication and visual merchandising;
- Experience in product photographic and editing images;
- Experience in market research, data analysis, compilation and report with tools as Google Analytics;
- Production of institutional events such as trade shows, workshops and clinics.
Habro Music Com Import ExportMarketing Assistant
Mar. 2005 - Sep. 2006- Responsible for graphic design, packaging, retail product displays, advertisements and visual merchandising; - Art director and photography; - Responsible for web design, hot sites, landing pages, e-mail marketing campaigns and updating web channels;
- Production of corporate events, workshops, clinics, shows.
Banco SantanderOperations Coordinator
Oct. 2002 - Sep. 2004- Responsible for excellence in attendance; - Responsible for all cashier operations and treasury;
- Responsible for the branch accounting control - Experience in Sales prospecting
- Experience in Sales program
Banco SantanderOperations Assistant
Nov. 2001 - Oct. 2002- Responsible for all the attendance and crises controlling
- Responsible for cashier
- Prospect and closing sales
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