Mirella Martins

CMO - Chief Marketing Officer @Orbi Human Inteligence

Marketing Analytics ManagerCommunications ManagerBrand Marketing ManagerMarketingC-level ExecutiveCreative ProducerMarketing DirectorEvent Producer💸 Marketing💼 C-level ExecutiveCMOCommunity ManagerContent Manager

I'm Mirella Martins, a brand strategist and fractional CMO with 15+ years of experience building data-driven marketing strategies, brand positioning, and multichannel campaigns. I specialize in turning data into decisions, developing products and projects which connect brand strategy, communication planning, and performance across channels. From zero-to-one brand builds to full-funnel campaign architecture, I work with businesses that want clarity, consistency and results. What I bring to remote projects: → Data-based brand and product strategy → Multichannel campaign planning and execution → Brand identity, messaging and communication frameworks → Integrated marketing planning (online + offline) → cross-media planning. I've led projects across retail, consulting, wellness, sports, and cultural sectors — always bridging strategy with execution and connecting what the data shows with what the brand needs to say. Open to remote collaborations, fractional CMO engagements and consulting projects worldwide.

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Work Background

CMO

Viva do BrasilCMO

May. 2025Recife, Pernambuco, Brasil

Diretora de marketing do SJCC

Sistema Jornal do Commercio de ComunicaçãoDiretora de marketing do SJCC

Jan. 2024 - May. 2025Recife, Pernambuco, Brasil

Chief Marketing Officer

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Jan. 2024 - May. 2025Recife, Pernambuco, BrazilGestão de equipe focada na criação de projetos comerciais e institucionais com foco em performance, através de dados para, cada vez mais, ter mais assertividade e retorno. Criação personalizada proporcionando jornada omnicanal Branding

Gerente de conteúdo para marcas

Sistema Jornal do Commercio de ComunicaçãoGerente de conteúdo para marcas

Aug. 2023 - Jan. 2024Recife, Pernambuco, Brasil

Colunista social

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Jun. 2012 - Jan. 2024Recife Area, BrazilEditora do blog e da coluna diária Social1

Gestora de Entretenimento e colunista social

Sistema Jornal do Commercio de ComunicaçãoGestora de Entretenimento e colunista social

May. 2011 - Jan. 2024Recife, Pernambuco, Brazil

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