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Work Background
FranklinCoveyDemand Generation Manager
Mar. 2025At FranklinCovey, we transform organizations by building exceptional leaders, teams, and cultures
that get results. When organizations partner with us, their people change behavior—both individually
and collectively—in ways that have a dramatic impact. Our content, based on timeless principles of human effectiveness, is designed to help people
change both their mindsets and their behavior. It is combined with a team of experts, a dynamic
behavior change platform, and key metrics that deliver exceptional results again and again.
SightCallSr. Manager, Demand Generation
Jan. 2023 - Sep. 2024SightCall VISION is the #1 Enterprise Visual Assistance Platform designed to supercharge service experiences in customer service and field service organizations. SightCall VISION combines advanced AR-enabled live video, multimodal generative AI, and digital process automation to enable human beings to solve complex problems faster. As the Senior Manager of Demand Generation, my role involves:
-Crafting and implementing email marketing strategies to drive a strong pipeline, emphasizing continuous testing and optimization.
-Measuring and analyzing campaign performance across multiple channels to ensure best-in-class results.
-Enhancing lead quantity, quality, and conversion rates through optimized automation processes.
-Collaborating with internal teams to leverage data insights for tailored marketing assets and digital strategy innovation.
-Fostering organizational growth while leading the evolution of scalable marketing automation solutions.
VerifiableSenior Marketing Strategist
Mar. 2022 - Jan. 2023We empower organizations like Lyra Health, Talkspace, Modern Health, Forward, Wheel and many others to streamline provider operations and network compliance.
UnsupervisedSenior Digital Campaign Manager
Jun. 2021 - Feb. 2022
New ApprenticeshipPerformance Coach
Feb. 2021 - May. 2022Provide personal and professional development for individuals enrolled in the apprenticeship program. My goal is guide apprentices to be self directed and drive growth in four areas:
1. Self-awareness - being aware of how they are being perceived
2. Social awareness - navigating their careers at work
3. Relationship management - building strategic relationships in areas of their life
4. Self-management - managing their emotions
UnsupervisedMarketing Program Manager
Sep. 2020 - Jun. 2021Unsupervised uses AI to help leading companies make better decisions. We're the fastest, easiest, and most powerful way for organizations to get enterprise value from AI.
FreelanceDigital Marketing Consultant
Jan. 2020 - Mar. 2025Freelance marketing consultant implementing solutions for client's online digital strategies. Services include:
Social Media Marketing
SEO
Email Marketing
Marketing Automation
Content Development Campaign Management
CRO
Paid Advertising
KeenMarketing Communications Specialist
Nov. 2019 - Sep. 2020Marketing Communications Specialist focused on online communities, reputation management, and developing targeted customer programs. Responsible for overall organic content strategy and social media management.
Healthcare Compliance ReadinessMarketing Manager
Aug. 2018 - Nov. 2019San Antonio, Texas AreaMarketing manager responsible for the creation of HCR’s digital marketing products and services. Developed a marketing platform for medical/dental practices that included all facets of digital marketing. In charge of all client brand management including content development, copywriting, paid advertising across multiple channels, social media posting, website management/coding, and analytical data reporting.
Healthcare Compliance ReadinessMarketing Specialist
Oct. 2017 - Aug. 2018San Antonio, Texas AreaFocused on a variety of marketing and administrative tasks such as social media marketing, web page development, recruiting, and provider billing/credentialing
Alamo Dental HealthOffice Manager
Jan. 2017 - Oct. 2017San Antonio, Texas AreaManaged the day-to-day operations of the clinic. Responsible for treatment presentations, all financial arrangements, submitting claims, managing AR, and providing exceptional customer service. Launched the oral-systemic program and all surrounding marketing efforts. Lead social media marketing initiatives and regional guerilla marketing strategy.
Southwest Periodontal & Implant SpecialistsPatient Care Coordinator/Office Manager
Jul. 2014 - Jul. 2016Las Cruces, New Mexico AreaManaging the flow of daily patients by greeting and checking in patients, scheduling, answering phones and inquiries, checking out patients, submitting claims, and maintaining a positive attitude while providing each patient with an extraordinary experience. Created a social media content calendar and posted across social channels. Planned and executed special events.
Looks Eyewear StudioClinic Floor Supervisor
Jan. 2011 - Dec. 2014Las Cruces, New Mexico AreaFocused on running the day-to-day operations of the clinic floor.
The San Antonio Orthopaedic GroupMeidcal Assistant
Aug. 2009 - May. 2011San Antonio, Texas Metropolitan AreaFocused on primary patient care, taking vitals, wound dressing, tool sterilization, and patient charting. Admin duties included FMLA liaison, provider credentialing, surgery scheduling, and other various tasks.
Memorial Medical Center Las CrucesMedical Assistant
Nov. 2007 - Dec. 2008United States
Memorial Medical Center Las CrucesPhlebotomist
Mar. 2007 - Nov. 2007Las Cruces, New Mexico Area
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