Aaron Zitzer - Marketing Executive, Self Employed

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Work Background

StorjSr. Director, Head of Product Marketing

Jan. 2023California, United States · RemoteStorj is the leading provider of enterprise-grade, globally distributed cloud object storage. Built for developers, architects, and IT ops professionals, Storj delivers CDN-like performance at cold storage prices, with 11 nines of durability and zero-trust security. Easily integrated into any existing stack with S3 compatibility, Storj is a globally distributed network that utilizes existing excess storage capacity making enterprise-grade performance, privacy, and resiliency available for 1/5 to 1/20 the price of legacy, centralized cloud storage providers.

Vantelo, LLCFounder

Apr. 2005San Francisco Bay AreaVantelo provides innovation and growth services for web and mobile products. Generating, testing and refining new product ideas to drive customer acquisition, engagement and referrals requires a unique set of skills and experience. Vantelo can work with existing teams or provide a complete, managed team (product management, user experience / design, development, testing) to deliver new products, new features and product enhancements that drive the user behaviors you need.

Aventi GroupSenior Consultant

Jun. 2016 - Jan. 2023Aventi Group has an extensive team of product marketing professionals – giving clients fast access to an on-demand, scalable team with broad domain expertise. As one of Aventi Group's senior marketing consultants, I work with a variety of companies to leverage my experience from large and small tech companies to deliver a range of product marketing needs including go-to-market strategies, product naming, positioning, growth marketing strategies, marketing operations and analytics, training and more.

MURPHYS VOLUNTEER LIBRARY INCBoard Member / Treasurer

May. 2019 - Jan. 2021Murphys, California, United States

LifeLockVP Product

Aug. 2014 - Feb. 2016Mountain ViewLead new product development from ideation to launch for web and mobile solutions to help consumers better manage privacy and identity information.

Bay Area Children's AssociationBoard Member

Sep. 2006 - Oct. 2015Board member since founding, assist with business strategy, marketing and operations

HearstVP, Head of Product for Manilla

Jun. 2012 - Jul. 2014San Francisco Bay AreaLead product management, user experience and design teams as we define and execute our product vision and roadmap for Manilla including web and mobile apps for iOS and Android. - Manage full-stack product backlogs including offerings for web, iOS, and Android - Define and communicate product vision and strategy with buy-in from executives team - Help secure, define and deliver major distribution deals with partners - Led shift to mobile first product approach resulting in highly-rated and ranked iOS and Android apps

Yahoo!Senior Director, Product Management for Yahoo! Finance

Jul. 2008 - Jun. 2012Led global product management for Yahoo! Finance, the leading online source for investing news and information. Managed team of local and remote product managers. - Developed, communicated and evangelized our vision and strategy - Led new product innovations and a shift to a global technology platform (from distinct regional sites) - Ownership of Yahoo Finance mobile apps (iPhone, iPad, Android) - Responsible for mobile APIs used by device OEMs including Apple, Samsung, and HTC - Initiated process to dramatically improve product quality; better user experience, fewer escalations - Direct relationships with regional stakeholders - editorial, sales, business development, support - Regularly monitored market trends, user needs and competitive situation to identify opportunities

Siemens Medical SolutionsSenior Product Manager

Sep. 2005 - Jun. 2008Oversaw the Siemens identity management and smart card solutions in the US including product definition, analyst relations, promotion, lead generation, competitive analysis and sales support. - Identity and Access Management (I&AM) - Provisioning - Directory / Meta Directory - Web and Enterprise Single Sign-On (SSO) - Strong authentication / Smart cards

ActivCard Inc.Director, Solution Marketing and Product Management

Jul. 2002 - Aug. 2005ActivCard is a leading global provider of secure digital identity and authentication solutions. - Managed product definition, roadmap, pricing, promotions, sales materials and support - Worked with sales to identify, qualify and win prospective clients; successful RFP track record - Ensured competitive offerings through extensive interaction with current & prospective customers - Introduced first user experience (UX) and design program and moved legacy product to Internet - Translated business problems into solution requirements and developed effective messaging - Defined, developed and supported partners including systems integrators - Spokesperson for press, analysts, customers, partners and consortiums

LinkedInMarketing Consultant

Sep. 2004 - Oct. 2004Ensure that LinkedIn provides professionals with the tools to effectively leverage their network of professional contacts through market research, communications, awareness campaigns, influencer programs and more.

MagnaWareDirector of Marketing

Feb. 2001 - Jul. 2002MagnaWare provides solutions that integrate with leading ERP/HRMS and applicant tracking systems to streamline corporate recruiting operations resulting in faster, better-qualified hires and lower costs. - Created and implemented product and promotion strategies for new and existing products - Researched and developed product roadmaps and MRDs that achieved record sales levels - Developed partnering strategies, managed partner relationships and conducted strategic sales - Designed and developed all sales and promotion tools: presentations, proposals, demos, marketing web site, data sheets, pricing template, ROI tool, training materials, case studies, press releases

BrightcubeDirector, Product Marketing

Jul. 2000 - Feb. 2001Brightcube provides Internet hosted, digital content management solutions that enable retail businesses to extend their revenues, brand and customer loyalty. - Managed product marketing, marketing communications, and customer care teams - Worked with sales and business development to identify and close prospective clients / partners - Repositioned Brightcube (formerly PhotoLoft) by managing the development of a new business model, pricing strategy, corporate identity and promotion / sales strategies

TivoTechnical Marketing Manager

Sep. 1999 - Jul. 2000TiVo (Nasdaq: TIVO) is a pioneer in the personal television industry. TiVo allows viewers to watch what they want when they want and creates a richer and more enjoyable television viewing experience. - Developed partners and implemented strategies to increase the TiVo subscriber base - Identified and secured platforms to evangelize and promote the TiVo service and brand - Implemented VIP seeding program, reached over 500 celebrities and network executives - Arranged TiVo placements at high visibility locations Disneyland, sports arenas, etc. - Supported media including TV talent and press, technically and with TiVo messaging - Hired and managed team of technical marketing specialists and project managers responsible for event management, VIP support, applied engineering, and retail support

SCM MicrosystemsDirector, Product Management

Oct. 1996 - Sep. 1999SCM Microsystems (Nasdaq: SCMM) is a leading OEM provider of products and technologies that enable secure access to digital information and entertainment. - Worldwide responsibility for line of smart card interface devices for PC security and e-commerce. - Directed globally dispersed engineering, product management, sales and operations teams - Successfully introduced 9 new hardware products in an 18 month period - Supported sales with training, joint sales calls, sales materials, presentations, competitive data - Represented SCM at industry organizations - Identified new business opportunities and managed through first sale and product delivery including proposal development, contract negotiations and project management

Caere CorporationProduct Manager

Jul. 1991 - Oct. 1996Caere Corporation (Nasdaq: CAER) is a leading optical character recognition (OCR) company. Products include software (OmniPage, OmniForm) for desktop scanners and hardware for industrial applications. - Developed business plan and secured funding for Caere's first Internet product - Successfully defined, delivered and launched OmniForm Internet Publisher - Implemented and managed Caere's first Beta Program - Worked as a lead Software Quality Assurance Engineer and a Technical Support Supervisor

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