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Work Background
The Argo | Unleash Cloud PotentialManaging Director
Mar. 2023- Built the Investment pitch decks for the business.
- Secured significant investment for the startup, demonstrating strong investor confidence in the company's potential and validating its growth prospects.
- Developing the base for a cloud consulting & SaaS business from scratch, including processes, procedures and contracting.
- Developed The Argo website on Elementor.
- Selecting the digital products for the business operations.
- Product Management for consulting tooling, including CloudCargo for accelerated cloud migration, resource deployment and app modernization. - Product management for a SaaS commercial product, Troposphere for cloud platform management.
- GTM strategies for Troposphere & CloudCargo
- Manage the operations of the business, including HR, Finance & Marketing.
Tangent SolutionsStrategic Marketing & Communications Consultant
Apr. 2021 - Feb. 2023South Africa · Hybrid- Strategic communications development and management for Tangent Solutions.
- Developed and implemented Tangent’s purpose, vision, mission, values and principles.
- Created and developed internal kick-off culture event, onboarding literature and video content aligned to purpose.
- Developed Tangent’s nomenclature as well as messaging and extended the CI/CD aligned to the purpose.
- Product development of Tangent’s new website, including project management and writing aligned to SEO.
- Web iterative development roadmap utilising agile methodology. - Implemented on-page, off-page, as well as technical SEO, PR & marketing metrics for monthly analytics reporting and data-based decision making.
- Implemented and developed the communications strategy and budget. - Wrote and edited press releases, editorial, blog, website, advertising, newsletter and social media as part of the larger strategy.
- Media and stakeholder liaisons, engagements and activations, alongside press release distribution.
Cape Town International Convention CentreCorporate Communications Manager
Jul. 2019 - Sep. 2020Cape Town Area, South Africa• Press release, editorial, blog, website copywriting, digital advertising and management, newsletter copywriting as well as social media writing and management.
• Media and stakeholder liaison and engagement as well as activations.
• Press release distribution and competitions.
• Copywriting for B2B and B2C markets, including SEO writing for optimisation. • SEM marketing plan and management as well as social media organic and paid strategy and implementation.
• Report development and optimisation thereof for PR, website and social strategy. • Product Management, developed the new CTICC website using UI and UX, integrated Google Maps Platform, SEO and informed analytics alongside updated reporting for GA and SEO.
• Project managed the integrated e-commerce site for exhibitor ordering, created the supplier registration as well as RFQ and tender online application front-end UX and CMS.
• Project managed the creation of the customised CMS allowing for internal workflows, payments and approvals for in-house SOP’s to take place outside the finance and scheduling system (EBMS), and then to push through on final approval. • Project managed the creation of various backend sections of the website application per departmental requirements, state policy, audit requirements, PoPI and GDPR.
• Integrated Annual Report writing management, alongside microsite development and deployment.
Turner CommunicationsStrategic Communications Executive
Jan. 2019Consultancy | RemoteWe assist organisations in bringing their authentic brand to life. Through internal and external research, we create a gap analysis from which to build your integrated brand marketing communications strategy. We believe an organisation must live its brand by creating a business culture with a shared purpose that translates into action. The strategy ideally focuses on internal and external communications across all platforms to ensure your brand's efficiency and efficacy in the market place. Areas of specialisation include marketing within ICT, Azure, digital transformation, business modernisation, DevOps, casino and hospitality.
Crown & Champa ResortsPR & Marketing Manager
Dec. 2017 - Jan. 2019Maldives- Develop and implement a PR & marketing department for CCR and all 10 properties in the Maldives, focusing on forms of internal and external communications.
- Create a holistic communications function incorporating sales, revenue and e-commerce.
- Source and manage communications agencies across the globe. - Create and implement the customer value proposition and brand for all 10 properties in the Maldives as well as the CCR corporate brand.
- Formalise and improve the guest experience alongside operations for each property aligned to brand, ensuring consistency and continuity. - Develop and implement the communications strategies for CCR and all properties in the Maldives.
- Develop and implement large-scale omni-channel communications campaigns aligned to the customer value proposition and brand within strategy for all properties in the Maldives.
- Evolve the vision and mission of the company to broaden internal communications and influence the brand.
- Assist in the marketing, PR and brand development of two pre-openings, Innahura Maldives Resort and Kudadoo Maldive Private Island Resort by Hurawalhi.
Sun InternationalPublic Relations Manager
May. 2015 - Nov. 2017Sun CityJan ‘17 – Nov ‘17, COMMUNICATIONS & DTP MANAGER • Develop the holistic communications strategy and KPI’s for communications campaigns.
• Introduce the new brand to market and develop synergy between brand, CVP and operations. • Change all collateral on property within the new brand. • Increase footfall and revenue. May ‘15 – Nov ‘17, PUBLIC RELATIONS MANAGER • Reputation management and awareness around the revitalisation of Sun City.
• Change market perception of Sun City and introduce the new brand, with an omni-channel large-scale campaign and implement the successful #NewSunCity launch.
• Increase footfall and revenue.
• Relaunched the revitalised resort including; Sun Central, Sun City Convention Centre, five new restaurants, Cabanas hotel, Valley of Waves new slides and restaurant concepts, nightclub, millennial bar and more.
Startegic Public RelationsAccount Manager
Sep. 2012 - Apr. 2015Clients include Tsogo Sun, Sandton Convention Centre and Tsogo Sun Citizenship Programme.
Create a PR and events strategy that aligns with the group’s internal marketing and brand strategy for each client, incorporating social media and content marketing.
Managing and implementing the approved strategy – including media events and writing
Event planning, logistics, analyses and organising in accordance with internal strategy and event concept including budget.
Research for events and writing.
Interviews for writing.
Creating event concepts for clients – media and client events. Writing content for releases, online, newsletters, invites, social media, advertorial and content marketing.
Ensure media content aligns with social media and content marketing strategy. Resolving technical issues.
Creating and maintaining media lists. Social media signage available for the event in order to trend – including creating the social media content, with handles and #(hashtags).
Reporting on media coverage and success, AVE reporting and social media reporting.
Managing four clients. Distributing media releases and invites to approved media and guest lists. Working with partners for media events. Creating proposals for interviews, reviews and media interactions. Ensuring interviews for the relevant internal staff for all events, presenting the right message to the public. Gift sourcing aligned to the brand.
Creating advertising plans to compliment the PR plan.
CurvesManager
Feb. 2011 - Aug. 2012Northcliff• Align with relevant partners in accordance with brand identity – competitions and events.
• Creating and implementation of systems and procedures.
• Organising training; logistics, accommodation, transport and budget. • Direct marketing material; flyers, fun days, campaigns, presentations, banners to ensure brand consistency brand management.
• Facebook; create, update and maintain social media pages relevant to Curves brand and target market.
• Local website, Iaunch and implement local websites for six clubs; Northcliff, Gaborone, Francistown, Ruimsig, Meyersdal and Glenhazel. Maintaining Northcliffs’ Local websites content.
• Planning, logistics and analyses of events. Planning; budgets, venue, themes, speakers and ensure overall feel is consistent with Curves brand. Logistics; lighting, electronic media, sound, branding, promotional material.
• Exposure drives, charity events and educational drives.
• In - house communications.
• Create in house competitions; find sponsorship and prizes as well as the creating the marketing material required.
• Zumba Instructor.
• Circuit coach, initiate games, member involvement and maintain a lively and entertaining circuit.
• Reports and reviews; sales, sales averages, goal setting, marketing targets.
• Inventory management and purchasing. • Handling and resolving customer queries and complaints.
• Resolving technical issues, mechanical issues and overall inviting design of the branch.
• Relaying information to the relevant individuals of upcoming events, news and campaigns.
• Recruitment, management and training of staff members Northcliff, training of Ruimsig branch staff.
Clincal Sciences DiagnosticsLab Manager
Sep. 2009 - Jan. 2011
Catalyt Human Asset ManagementAccount Manager
Mar. 2009 - Aug. 2009Sandton, South AfricaRecruitment Agency
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