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Work Background
Confidential CompanyCreative Services Specialist
Sep. 2024Remote
MyBambuLead Graphic Designer
Feb. 2021 - Apr. 2024West Palm Beach, Florida, United States
MyBambuCreative Director
Feb. 2021 - Jan. 2024West Palm Beach, Florida, United StatesMy expertise in branding, graphic design, digital media and videography shapes the visual narrative that drives user engagement and brand loyalty. Our team's strategic marketing and art direction efforts have significantly elevated the brand's presence in a competitive digital landscape. With a strong command of marketing budget management and a focus on both internal and external client satisfaction, we've crafted campaigns that resonate with our audience, ensuring MyBambu's message is not only heard but felt. My role is to create not just scenes but experiences that captivate and inspire, fostering trust in our brand.
NearsolColombia Marketing Manager
Sep. 2020 - Mar. 2022Bogota,D.C., Capital District, Colombia
Hi.End StudiosCo-Founder
Jan. 2020 - Mar. 2022Bogotá D.C. Area, ColombiaAccompany the leadership establishing the business. Defining the business model, mission, and vision of the company.Research opportunity areas where our services could be positioned. Ensuring a smooth and good communication flow between different parties of the company. Open to the responsibilities of all forms. Reach out to business leaders, officials, and others to create new relationships for the organization. Support the vision of the organization to help fulfill short and long term goals.
SutherlandContent Creator
Dec. 2019 - Jun. 2020Bogota,D.C., Capital District, Colombia- Design, create, write, review, edit, and updated content for company marketing materials, social media and similar platforms. Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing the findings. Assisting and reviewing the creative team with the design of promotional materials. Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
- Collaborate with internal departments to establish campaign objectives, complete tasks, identify and solve problems. Monitoring social media and company website metrics. Suggesting new ways to promote company offerings and to reach consumers.
- Build and implement strategies to position Sutherland as an employer of choice in the US, Canada and Jamaica market
- Manage digital marketing organic/paid campaigns in various Social Media platforms (Facebook, Snapchat, Reddit, LinkedIn, Google ads, Instagram, WAZE)
- Craft compelling content and manage content calendars for IG, FB, & LI platforms by posting our job opportunities, celebrate special dates and recognize our team members (Promotions, anniversary, internal awards winners, & new team members)
- Be a brand ambassador, advertising/publishing our positions and their benefits of working at Sutherland in different online channels such as job boards (Indeed, Zip Recruiter), job groups (FB, LinkedIn & Reddit), community groups (FB).
Sáenz FetyDesign and Communications Manager
Jul. 2018 - Dec. 2019Bogotá D.C. Area, ColombiaThink and design the new brand for Sáenz Fety. Develop innovative communication strategies and transforming content to position Sáenz Fety ́s brand and improve the consumption of the company ́s official knowledge base, responding to the graphic needs of the brand. Create and establish the marketing, design and communications department, create campaigns for the different products of the company, establish the structure and design of the new website, social media, product photography, video production and the different media of the company to publicize the brand. Management of the company's social networks and on store site. In charge of the strategy for Saenz fety ́s campaign for and during Agroexpo 2019. Build endomarketing campaigns to strengthen organizational culture. Develop motivational campaigns within the company regarding the variables of work itself, interpersonal relationships and career path development.
Design: Packaging material, brochures, merchandising, uniforms, banners, web, digital media content and different advertising material for Sáenz Fety throughout Colombia. Coordinate deliveries, quotes and budgets with external suppliers.
Hi.End StudiosArt Director
Jan. 2014 - Mar. 2022Bogota,D.C., Capital District, Colombia- Work with a variety of clients and industries to design and create advertising campaigns, as needed.
- Knowledge of each step of the process of an advertising campaign, in order to lead the team in the correct direction, and meet the expectations of the advertising client.
-Assist the creative director to develop different projects in the areas of video, web pages, photography and publishing pieces.
-Make innovative proposals regarding color, layout, graphic elements, typography and illustrated characters to communicate and evoke the right emotions and messages; following with the client ́s requirements and needs for their project to be successful in the market environment.-Utilize proven design skills and experience to create and implement new projects. -Photography and video sessions for products, portraits, architectural and natural scenes.
-Creation of stories and story-boards for production of video commercials and music videos.
- Project manager of the production line, and planner of the schedules and times for the realization of the projects.
- Collaborate with designers and other team members to implement creative direction.
- Work independently to create initial drawings, layouts, color palettes, storyboards, for different media (print and digital).
- Work to procure equipment and items necessary for new advertising projects.
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