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Work Background
Open to New OpportunitiesFashion Designer & Art Director
Sep. 2024As an experienced fashion designer and art director, I specialize in creating and executing unique and impactful fashion collections. My expertise spans the full spectrum of the creative process—from conceptualization and trend forecasting to design development and production. I am currently open to new opportunities where my creativity and strategic insights can contribute to innovative projects within the fashion industry.
Around Mrs. OCo-founder & Art Director
Apr. 2020Co-founder and creative lead for Around Mrs. O, an eco-conscious cashmere brand known for its timeless, sustainable collections. In my role, I drive the artistic vision and oversee all design elements, ensuring each piece reflects the brand’s commitment to quality and environmental responsibility. Additionally, I manage the brand’s communication, marketing, and market presence, developing campaigns that capture our values and resonate with our audience. This multifaceted role has deepened my skills in brand strategy, team collaboration, and market positioning.
BeGummyFashion Designer
Jul. 2018 - Mar. 2020Bruxelles-CapitaleFor this creative and enchanting brand, I led the development of the brand’s distinct style and visual identity. My role encompassed: - Defining the brand's style and ensuring it aligned with its magical and whimsical essence.
- Conducting extensive research on shapes, fabrics, and trims to craft unique, high-quality pieces.
- Developing cohesive color palettes, innovative shapes, and captivating prints.
- Creating detailed technical sheets and size specifications to guide production.
-Overseeing fitting and print approvals to maintain design integrity.
- Managing sample production and coordinating closely with factories to ensure timely order fulfillment.
- Styling and coordinating photoshoots, capturing the brand's spirit and enhancing visual storytelling. This position allowed me to blend creativity with strategic production oversight, contributing to the brand’s distinctive and memorable identity.
UNIQLO EUROPE LTDGraphic Designer / Merchandiser
Sep. 2017 - Jul. 2018Région de Bruxelles, BelgiqueIn my role at Uniqlo Europe, I was responsible for executing and localizing visual campaigns across Belgian stores.
Key responsibilities included:
- Coordinating with the London headquarters to gather campaign assets and guidelines.
- Strategically planning and adapting visuals and text to align with the local market.
- Managing the logistics of equipment and asset orders.
- Overseeing in-store setups, ensuring consistent and visually impactful presentations. This position allowed me to refine my skills in campaign coordination and brand consistency across various markets.
Coup de Coeur CdCFashion Designer
Jan. 2015 - Dec. 2017Brussels, Brussels Region, BelgiumAppointed to define and establish the brand identity for a new license launch, I led the creative direction by: - Setting the brand’s style guidelines and aesthetic.
- Conducting in-depth research on shapes, fabrics, and trims.
- Developing cohesive color palettes, prints, and shapes to align with the brand vision.
-Managing technical specifications and overseeing fit and print approvals. This role honed my ability to build a brand from the ground up, merging creativity with meticulous attention to detail.
Lagrange, SéverineFreelance Graphic and Fashion Designer
Dec. 2012 - Dec. 2016BelgiumCollaborated with various clients to develop distinct visual and design solutions across fashion and lifestyle sectors: 2013 – Appel's: Created artwork and labels for T-shirts and sweaters targeting young women in the ready-to-wear market.
2014 – Glinter Europe: Designed visuals and promotional items for a flavored sparkling water brand.
2015 – HupTimes: Developed commercial visuals (print and web) and refreshed brand identity elements, including logo redesign for a lifestyle entertainment website. This diverse freelance experience expanded my skills in graphic design, branding, and adapting designs to varied market needs.
SODIREP TEXTILES SA/NV, BelgiumFashion Designer
Apr. 2010 - Feb. 2017Brussels Area, BelgiumLed design initiatives for multiple retailers across licensed and non-licensed categories, from daywear to nightwear, and catering to all age groups (baby to adult). My responsibilities included: - Conducting trend research and developing color palettes.
- Designing shapes, prints, and mini collections, including capsule lines.
- Creating technical sheets, sizing specifications, and overseeing the fitting and approval processes.
- Ensuring smooth communication with factories to monitor sample development and order fulfillment. This role strengthened my expertise in end-to-end collection development and high-quality design execution.
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