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Work Background
UpmentFounder & UX & UI / Fronted Designer
Nov. 2018United Kingdom · RemoteUpon my engagement, I was instrumental in propelling Upment from a duo venture to a fully established agency boasting a burgeoning international clientele. My foresight facilitated a complete business reconfiguration, broadening our client reach to the UK, Japan, and the USA. ► Business Transformation: Championed the strategic overhaul of Upment's brand and operational blueprint, transitioning it from a humble Upwork-centric entity to a full-scale agency. ► Team Building & Staff Management: Orchestrated the assembly of a proficient eight-member team, supervising daily operational facets spanning staffing, accounts management, payments processing, and project task distribution. ► Client Relationship Management: Pivotal client liaison, managing and augmenting the performance of client portfolios whilst ensuring continuous communication regarding development milestones, timelines, achievements, and undertakings. ► Content Creation & Branding: Composed compelling blog articles, client proposals, and video tutorials to bolster client engagement and elevate the brand's industry stature. ► Design Leadership: Steered the front-end and UI/UX design initiatives, fusing creativity with technical expertise to craft enticing, user-centric interfaces for our clientele. Figma being my primary interface design tool. ► Strategic Leadership: Unwaveringly committed to the development and execution of business strategies, positioning Upment for enduring growth and triumph. ► System Troubleshooting: Engaged routinely with the technical squad to pinpoint, diagnose, and rectify system glitches, ensuring peak performance and client gratification. ► Technical Client Support: Served as the chief contact for technical queries, decoding intricate system and operational nuances into comprehensible solutions for clients. ► Tool Mastery: Asana and Zoho Projects to boost workflow efficiency and client communication. Employed Loom video for effortless elucidation and client team education.
NFTsRegFounder
Nov. 2021 - Oct. 2022RemoteNFTsReg a SaaS Platform to protect people from NFT scammers in favour of real businesses Created a SaaS platform aimed at enhancing trust and verification within the NFT space by employing KYC (Know Your Customer) and Interlinking Domain Controls. This initiative was designed to safeguard authentic cryptocurrency projects and their communities from prevalent scams in the NFT market. ► Platform Development: Spearheaded the development of a prototype platform integrating KYC procedures and domain verification mechanisms to establish a more secure and verifiable NFT marketplace. ► NFT Creation: Conceived and designed an NFT character named Pugsy as a hallmark of the platform, fostering a community around this unique digital asset. ► Smart Contract Development: Authored smart contracts using Solidity for minting NFTs, successfully demonstrating the functionality in a Sandbox environment, which is emblematic of the Web3 ethos of decentralised asset creation and ownership. ► Community Building: Initiated community engagement strategies to rally support and foster a community around the platform, paving the way for a transparent and scam resistant NFT ecosystem. ► Blockchain Technology Application: Utilised blockchain technology to underpin the platform's verification systems, embodying the Web3 principles of decentralisation and trustless verification.
ScaleswapFreelancer UX/UI Designer
May. 2021 - Jun. 2021RemoteA Web3 Accelerator & IDO Launchpad As a recognised UX/UI designer with prior experience in the Web3 industry, I was personally approached by Scaleswap, a trailblazing Decentralised Multi-Chain Fundraising Platform, to tackle challenges in devising an intuitive user interface for their Initial Dex Offering (IDO) platform. ► Problem Analysis: Collaborated closely with the Scaleswap team during the discovery phase to delve into their DeFi project objectives. This engagement led to the design of customer journey schematics tailored to the platform's functionality and the user's journey, ensuring seamless information provision and transactional experience for potential investors. ► Design Innovation: Spearheaded the UX/UI design phase, harnessing tools like Illustrator and Figma. The collaborative nature of Figma allowed client involvement at all design stages and accelerated the frontend build process by providing precise pixel dimensions to the developers. ► Development & Testing: Upon design approval, orchestrated the development of underlying functionality in parallel with the frontend build. The platform underwent rigorous testing with around 200 beta testers, equipped with test cryptocurrency wallets, garnering positive feedback on design and functionality. ► Successful Launch: The outcome was a triumphant public IDO launch on the newly developed Scaleswap platform, raising $175,000 in less than 27 seconds with nearly 2000 users participating. The user experience was highly commended by the community, as manifested in numerous affirmative responses on Telegram. ► Technical Proficiency: This project demanded a nuanced understanding of the Web3 space, enabling seamless cryptocurrency exchanges (swaps) from Ethereum to wETH, and further enriched my expertise in blockchain technology and DeFi solutions.
Ayre Media UKMarketing Director - Bitcoin Cash (BCH)
Mar. 2018 - Oct. 2018London, United KingdomDeveloped the marketing strategy to increase awareness of events, generate leads and sponsorship. I was also responsible for building, motivation and leading teams across both Ayre Media and the news website CoinGeek which is based in Asia; in effect, I became the MD for BCH. Looked after a national and international team. ► Tech-Savvy Marketing: Integrated technical insights to enhance marketing strategies, ensuring alignment with the technological landscape of blockchain and cryptocurrency.
► Cross-Functional Collaboration: Worked closely with the development team to align marketing and technical efforts, enhancing system performance and user experience. Achievements ► CoinGeek.com Conference in Hong Kong
Sold 400 delegate seats from zero delegates in 2.5 months using performance advertising: Banner Ads, PPC, Google Ads, Facebook Ads, LinkedIn in mail and YouTube. Tickets were priced at £1500. Growth through Digital Marketing
► YouTube by 367%
► Twitter by 550%
► Facebook by 247%
► CoinGeek.com visits by 143%pm
► Email database by 221%
► Created Viral Video 242k Views Other Tasks
► Company strategy and organisational changes ► Staff employment
► Script and content writing ► Event organisation and design
► Team development
Canada Life UKTechnical Lead and Digital Marketing Strategic Consultant
Feb. 2013 - Feb. 2018United Kingdom · On-siteProvided pivotal expertise to Canada Life in reshaping digital marketing strategy, web design, and development, also spearheading change management initiatives. Defined and executed a robust digital strategy encompassing content management, social media, SEO, PPC, CMS, and email marketing, adeptly managing external agency relationships. Key Achievements:
► Change Management: Drove a company-wide business restructuring focusing on the marketing department, as entrusted by the executive board. ► Digital Marketing Strategy Creation: Developed and rolled out an all-encompassing digital marketing strategy, bolstering brand consistency and effectiveness. Other Notable Wins:
► CRM/Email System: Collaborated with IT to engineer an integrated CRM system for Sales & Marketing via Salesforce. ► Website Overhaul: Conceived customer journeys, ensuring a customer-centric web presence. ► Project Management: Steered the website build project to a timely and budget-compliant completion. ► Cost Savings: Unearthed substantial savings of £700k in licensing fees. Tool Mastery:
► Introduced pivotal tools like Google Analytics, Tag Manager, empowering the team to garner deeper marketing insights. Overall Growth Metrics:
► Escalated website views by 30% and PDF downloads by 83%.
► Decreased Customer Service Calls by 18%.
► Amplified webinar attendance by 172%.
► Boosted video views by 36% and Email CTR by 60%, showcasing the impact of digital initiatives on engagement and efficiency. Skills: Digital Marketing Strategy, Change Management, Project Management, CRM Integration, Website Design & Development, Budget Management, Marketing Technology Integration, Cross-Departmental Collaboration, Stakeholder Engagement, Performance Monitoring, SEO & PPC Advertising, Email Marketing, Customer Journey Mapping, Tool Mastery, Data-Driven Decision Making
Aviva InvestorsDigital Marketing Manager
Oct. 2011 - Apr. 2012London, United Kingdom · On-siteAt Aviva Investors, I steered the digital marketing team towards establishing a centre of excellence for digital endeavours, amplifying the digital footprint and client engagement metrics. Key responsibilities and achievements include: ► Digital Strategy Formulation: Conceived and executed a global digital strategy for client acquisition and retention, ensuring a cohesive digital experience across all touchpoints. ► Thought Leadership Support: Leveraged digital technologies to bolster the Thought Leadership program through proficient online delivery, enhancing brand authority and industry influence. ► Team Leadership: Directed a competent digital marketing team, nurturing a culture of innovation and collaborative efficacy. ► Cost Management: Reduced video production costs significantly by introducing internal video capabilities, fostering in-house creative autonomy and budget efficiency. ► Marketing Technology Integration: Procured a modern email marketing tool, extending email and social media marketing capabilities, enriching the marketing technology stack, and enhancing campaign effectiveness. ► Agency Management: Selected and managed external support agencies, ensuring aligned objectives, timely delivery, and optimal ROI on agency engagements. ► Content Distribution: Optimised content distribution channels for wider reach and engagement, fortifying Aviva Investors' position in the digital domain. ► Analytical Performance Monitoring: Employed data-driven approaches to optimize digital marketing campaigns, ensuring alignment with business objectives and maximised ROI. Skills: Digital Strategy, Team Leadership, Cost Management, Marketing Technology Integration, Agency Management, Content Distribution, Analytical Performance Monitoring, Email Marketing, Video Production, Social Media Marketing
Jupiter Fund Management plcDigital Marketing Manager / Web Technical Lead
Mar. 2004 - Sep. 2011London, United Kingdom · On-siteAt Jupiter AM, a top UK financial house specialising in diverse asset portfolios, I spearheaded digital transformation initiatives, beginning with revamping Jupiter's websites to assembling a proficient digital and creative team. Key responsibilities and achievements include: ► Digital Transformation: Led the overhaul of Jupiter's websites, enhancing user engagement and SEO effectiveness. ► Team Building & Leadership: Fostered a robust internal digital and creative team, co-managing the channel marketing team to drive digital marketing initiatives. ► Strategic Digital Marketing: Pioneered digital marketing strategies encompassing social media, SEO, and PPC, bolstering online visibility and sales performance. ► Content Strategy & SEO: Provided invaluable insights on web content creation aligning with SEO best practices, propelling enhanced organic traffic and user engagement. ► Website & CMS Development: Orchestrated the development of an intuitive CMS, facilitating streamlined content updates and management. ► Internal Multimedia Studio: Established an in-house video and photography studio for producing fund manager video updates and branded digital materials, enhancing brand engagement. ► Change Management: Collaborated with the Marketing Director in restructuring the marketing department, seamlessly integrating a digital marketing team, web team, and creative team. ► Team Management & Coaching: Supervised and mentored a team of 14, instilling a culture of continuous learning and improvement. Additionally, coached sales teams and fund managers in vocal and video presenting, elevating client-facing communications. ► Contributed to improving sales performance through innovative eBusiness strategies and digital marketing efforts, demonstrating the tangible impact of digital initiatives. Skills: Digital Marketing, SEO, PPC, Content Strategy, Web Development, Team Leadership, Change Management, Multimedia Production, Sales Coaching, Project Management
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