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Work Background
FuelfinanceContent Creator
Jun. 2024Delaware, United States
Self-employedUser Researcher
Feb. 2023RemoteI am a self-employed market research consultant for brands. I help businesses (B2C&B2B) craft marketing strategies based on consumer research using quantitative and qualitative methods. My qualifications: Brand helicopter view [customer journey analysis, positioning analysis, communication channels analytics, UX analysis, brand persona & ICP creation] Competitor benchmarking [market size & structure research, competitor marketing/PR/operations instruments research, mystery shopping method] Audience research & insights [quantitative surveys & analysis, qualitative in-depth interviews, focus groups] Brand & communication strategy creation [based on the gathered data]
SpendWithUkraine by Petcube & O0 designContent Creator
Jan. 2022 - Dec. 2022UkraineVolunteer content creator and marketing advisor for the Spend with Ukraine initiative. Wrote social media publications on topics related to Ukrainian tech innovations and digital products, published at TechUkraine and other media.
KindgeekContent Team Lead
Mar. 2021 - Jun. 2024- Lead a team of content writers and conduct training and onboarding
- Write marketing copy for landing pages of the company’s products, email campaigns, video scripts, presentations, case studies
- Create and execute company Content Style Guide & Communication Guidelines
- Hold Corporate Communications workshops across departments, planned & executed content for company websites [UA & ENG] conducted competitor research and benchmarking
- Collaborate with the SEO outsourcing agency
- Prepare website content analytics
- Write articles for tech media
Transparency International UkraineCommunications Assistant
Nov. 2020 - Mar. 2021UkraineAssisted the Communications Director at the Transparent Cities project. Conducted data analysis and prepared analytical media publications about corruption and transparency in Ukrainian cities.
UnderDefense Cyber SecurityMarketing Manager
Feb. 2020 - Jun. 2020Lviv Region, UkraineThe only marketing manager at the team working along the C-level and Business development department. Setting up the marketing processes in the company, running blog, email campaigns. Conducting interviews with industry leaders.
American Councils for International EducationFLEX program Representative
Sep. 2019 - Jun. 2020Lviv, Ukraine
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