Der Liang Loi

Business Development Officer @Growell Global Sdn Bhd

🔥 Startup Founder💸 MarketingBusiness Owner💼 C-level Executive👍 Sales & BizDev🧨 Consulting✨ Business Owner

Marketing & Business Development Officer with Proven Track Records in Management & Strategic Planning Skills Management professional with experience in leading direct selling, corporate marketing, supply chain management and internal communications across diverse cultures, and countries. Conceptualize and orchestrate marketing campaigns that effectively reinforce, build brand images, increase sales, and optimized existing channels for the direct sales industry. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches. Passionate in people and their success. Experienced in direct selling industry and passionate in building a loyal group of distributors in the organization for sustainable business. Experienced in setting up and manage supply chain systems, warehousing facilities and logistics across different countries in South East Asia. Setting up and managing more than 200 Shopee Stores for China Suppliers & Sellers in South East Asia.

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Work Background

Personal Collection Sdn BhdCountry Manager

Jul. 2022 - Jul. 2023Shah Alam, Selangor, Malaysia · On-sitePhilippines largest direct selling company with over 1m dealers and 500 branches across Philippines.

South East Asia Express Logistic Group Sdn BhdGeneral Manager

Jan. 2019 - Jun. 2022Greater Kuala LumpurFounded in 2019, a Singapore-based company owned by a group of China PRs. The company handles cross border supply chains, warehousing, logistics and ecommerce fulfilment centres for China eCommerce Sellers, Manufacturers & Suppliers in Malaysia, Singapore, Indonesia and Philippines.

Bigo International (M) Sdn BhdGeneral Manager

Jul. 2017 - Jun. 2022Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaA wellness products and direct selling consultancy company that handles multiple clients in the field of direct selling. Main role is to handle clients' marketing plan and operation matters. Clients list shall be reviewed privately to protect clients interest.

PHHP Marketing (M) Sdn BhdAssistant GM

Jun. 2014 - Jul. 2017Johor BahruAssistant General Manager for PHHP Marketing (M) Sdn Bhd, a MLM company founded in 1996. He is currently accountable for PHHP MLM Marketing Division for Malaysia, Thailand, Indonesia, Singapore & New International Market Development, as well as Distributors Development for PHHP MLM Business.

CNI Global Concepts Nigeria LimitedMarketing & Sales Development, International Manager (Africa)

Oct. 2012 - May. 2014Shah Alam, MalaysiaAchieve top line growth to meet business plan set by the management. Manage corporate marketing and communications functions, overseeing the company budget and member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Oversee and lead all training, educations, and recognition programs or activities of the company. Develop High Ranking Distributors through Leadership Development Programs.

CNI Corporation Sdn BhdInternational Marketing & Sales Development Manager

Feb. 2010 - Sep. 2012Kuala Lumpur, MalaysiaManage corporate marketing and communications functions, overseeing the company budget. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Manages distributors training & network development, and creation of new training materials. Responsible for new market opening.

CNI Corporation Sdn BhdMarketing Support Manager

May. 2008 - Jan. 2010Shah Alam, SelangorOversee and lead all training, educations, and recognition programs or activities of the company. Maintain a high level of direct involvement in establishing and managing sales performance, strategy and corporate sales team internationally. Lead and set monthly sales goals. Develop Marketing strategies and MLM campaigns to boost distributor’s network performance. Manage brand positioning, product launches, sales collateral, and media relations at local country levels. Overseeing the company marketing budget.

Yenda Wine Marketing Sdn BhdSales & Marketing Officer

Sep. 2007 - Aug. 2008Kuala Lumpur, MalaysiaManage corporate marketing and communications functions, Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Manages distribution channels, and responsible for new market opening.

Pulau Langat Seafood Centre Sdn BhdSales & Marketing Manager

Dec. 2006 - Aug. 2007Kuala Lumpur, MalaysiaManage corporate marketing and communications functions, public relations, and media relations. Manage the restaurant as a Food & Beverage Manager by implementing business system.

Pusat Bahasa Mewah Sistematik (M) Sdn BhdSales & Marketing Manager

Apr. 2000 - Nov. 2006Kuala Lumpur, MalaysiaManage corporate marketing and communications functions, public relations, and media relations.

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