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Work Background
O2 Inc.Chief Marketing Officer
Dec. 2023Porto Alegre, Rio Grande do Sul, BrazilWe provide Strategic Financial Advice that brings together the world of Capital and the world of Management to maximize our clients' results. Our purpose is to generate profit and cash to companies and we do it Understanding People and Oxygenating Businesses. As CMO, I oversee and drive the strategic direction and execution of our comprehensive marketing initiatives across multiple verticals, with a primary focus on driving company growth. My role encompasses leading the Marketing, Sales, Expansion and Education teams.
TheraCo-Founder & Chief Marketing Officer
Oct. 2023 - Jul. 2024 AI-based open innovation management platform to provide strategic connections to solve key business challenges. We connect companies with complex challenges and startups looking for clients.
V4 CompanyVice President of Marketing, Expansion & Education
Nov. 2022 - Oct. 2023Rio Grande do Sul, Brasil Leading the educational products area I run a marketing squad and act as a marketing strategist. Working with the operations team (who run the products), and two sales teams, the first focused in the expansion and the second one focused in education. Direct reports: 32
V4 CompanyProduct Marketing Manager
Mar. 2022 - Nov. 2022São Leopoldo, Rio Grande do Sul, Brasil We divided the education team into two fronts, one focused on the operation and management of training, and the other focused on the marketing and growth of products and the management of the franchise network. Direct reports: 7
V4 CompanyHead of Education & Customer Success
Jan. 2021 - Apr. 2022São Leopoldo, Rio Grande do Sul, Brasil Creation of the education team from scratch, with a focus on training and continuing education of franchised executive partners, employees at headquarters and units, and customers. As Head of Customer Success
Restructuring of the Customer Success team within the squad model, elaboration of routines and processes and leadership of more than 10 employees/investors, always focused on the result and on the safisfaction of our more than 1.2k customers. Direct reports: 14
V4 CompanySenior Advisory Leader & Marketing Consultant
May. 2020 - Feb. 2021São Leopoldo, Rio Grande do Sul, Brasil Monitoring focused on performance and growth of more than 500 projects and management of 40 franchised units spread across the country, each unit is responsible for providing digital marketing, sales and data advisory services to several clients.
V4 CompanyPaid Traffic Manager (Media buyer)
Jun. 2019 - Jun. 2020Canoas, Rio Grande do Sul, Brasil Responsible for the execution of the paid traffic strategy, having managed over R$ 500k in media investment during this period; Creation and optimization of campaigns on Facebook Ads, Google Ads, LinkedIn Ads and Bing Ads, besides being responsible for the Copywriting part of the campaigns.
V4 CompanyFranchisee Manager & Marketing Consultant
Jun. 2018 - May. 2019Canoas, Rio Grande do Sul, Brasil Expert support and management of approximately 25 franchised units spread across the country, each unit is responsible for providing digital marketing advisory services to several clients. In this role, I followed the execution of more than 50 digital marketing and sales projects.
Fleck MediaFounder
Apr. 2018- Fractional Marketing & Growth Leadership
- Marketing & Growth Consultant
V4 CompanyDigital Marketing Analyst
Apr. 2018 - Mar. 2019Canoas, Rio Grande do Sul, Brasil Development and execution of digital marketing plans for different clients and different segments;
Traffic management on Facebook Ads, Google Ads and LinkedIn Ads;
Creation and maintenance of landing pages on Unbounce;
E-mail Marketing Funnels on Active Campaign;
Results presentation reports and daily customer service.
Arquia Soluções EmpresariaisMarketing Analyst
Nov. 2017 - Apr. 2018São Leopoldo, Rio Grande do Sul, Brasil Responsible for defining and executing the digital marketing strategy;
Planning, creating and publishing content on social networks.
Prefeitura Municipal de São LeopoldoDigital Marketing Trainee
Jun. 2017 - Oct. 2017São Leopoldo, Rio Grande do Sul, Brasil Responsible for posting and spreading news and other content on the official portal and social networks.
Clube do BoxeBrazilian Jiu-Jitsu Instructor
Jan. 2015 - Dec. 2015São Leopoldo, Rio Grande do Sul, Brazil
Dufrio RefrigeraçãoX++ Developer - MS Dynamics AX
Sep. 2014 - Nov. 2015Porto Alegre, RS - Brasil I worked on the implementation and maintenance of the Microsoft Dynamics AX ERP, during this time I developed solutions using X ++ language, in addition to working with the SQL Server database.
F4W - Sistemas de Gestão IntegradosColdfusion Analyst and Developer
May. 2013 - Jun. 2014São Leopoldo, RS
APLUB.NET Developer Trainee
Jan. 2011 - Feb. 2012Porto Alegre e Região, Brasil
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