With over ten years of experience in marketing e growth, I'm passionate about creating and scaling innovative products that deliver value and impact to the market. I have experience leading marketing teams, always in charge of the marketing strategy, and working closely with the operations, sales, and product teams. I bring a diverse perspective and experience to the team, having worked in different roles and domains within the company, from customer success to advisory to traffic management.
In my last role, I was responsible for the marketing and growth of the educational products area, which included managing more than 20 professionals, developing and executing marketing campaigns, optimizing the user acquisition and retention funnel, conducting market research and analysis, and making decisions about the products. I leverage my skills in growth, marketing, product, innovation, and business agility to design and implement effective and data-informed strategies that align with the company's vision and goals. I enjoy collaborating and partnering with different stakeholders, both internal and external, to create and deliver educational products that meet the needs and expectations of the customers and the market.
Over the last 9 years, I've invested more than 8 million reais in paid traffic (directly) and I've accompanied/guided the investment of more than 40 million.
At O2 Inc., we deliver financial solutions that bridges the world of Capital and the world of Management to maximize business results. Our mission is to help companies generate profit and cash by deeply understanding people and oxygenating their operations.
Today I lead the strategic direction and execution of our growth engine—overseeing Marketing, Expansion, Education, Automation & Artificial Intelligence. My focus is on driving scalable, data-driven growth while strengthening the positioning of O2 Inc. as a leading financial advisory firm.
I also design and improve internal process automations and operational solutions on a daily basis, usinMore...