Grey Mendoza - Strategy, Marketing & Business Developer,

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Work Background

My Office Tips LLCStrategy and Marketing Consultant

May. 2017Miami, FloridaSTRATEGY & MARKETING CONSULTANT -MY OFFICE TIPS USA, MIAMI, USA 05/2017 – ACTUAL/ Business Consulting industry. Key Responsibilities: • Strategic Planning & Development: Collaborated with customer´s senior leadership to define business objectives and craft actionable growth strategies. Analyzed industry trends, competitor activities, and market dynamics to identify opportunities and threats. • Marketing Campaign Design & Implementation: Spearheaded the creation of omnichannel marketing campaigns, including digital, print, social, and event marketing. Managed campaign budgets, ensuring maximum ROI. • Data Analysis & Reporting: Utilized various analytics tools (e.g., Google Analytics, Tableau) to gather insights into customer behavior, market trends, and campaign efficacy. Presented data-driven recommendations to customers, influencing decision-making processes. • Branding & Positioning: Led brand strategy workshops, determining different customers´ unique value propositions, brand voice, and positioning in the market. Coordinated with design teams to develop cohesive brand assets and guidelines. • Product & Service Strategy: Assisted in developing and launching new products/services. Created successful e-commerce ecosystems. Email marketing, digital marketing. • Training, Workshops, and coaching. Achievements: 1. Created more than 20 successful business plans. 2. Led digital marketing campaigns that surpassed a 30% increase in sales. 3. Supported the creation and launch of 3 new businesses in the middle of the covid pandemic. 6. Built a net of drop shipping suppliers to work without a physical inventory for customers in the online business. 7. Built a social media presence for different brands reaching more than 200.000 users.

On Vacation Hoteles & ResortsVP Sales & Marketing

Jan. 2011 - Aug. 2016Bogotá D.C. Area, ColombiaHotels and Tourism Industry. I developed the strategies and tactics that took the company to the top 5 in recognition and sales in the country. Led sales across retail, digital, BtoB and direct channels and countless traditional and digital marketing campaigns. Led the launch of Tourism products in 3 countries. I led the redesign of branding and company's d value proposition for an expanded target market. I developed the company's first e-commerce platform and digital presence. Recruited, trained, supervised, and evaluated marketing staff and over 3,000 sales reps. Market and competitor analysis, highlighting opportunities and trends. Optimization of processes. Management of P&L and financial reports to shareholders. Determine the annual sales and investment budgets by forecasting and analyzing internal and external factors for new and existing products; analyzing trends and results. Establish market share strategies; monitor competition. • Performance Media and demand generation, product launches, online sales funnels, and offers. • Managed & optimized ROA, Media Budgets including Facebook, Google, Ads, Display, Search, Email, YouTube. • End to End-to-end management of the in-house marketing, media buyers, and communication. • Partner with operations, technology, customer service, experience, events, finance • Product and service expansion strategy. • SOPs, KPIs, RFM, Budgets, Data, Metrics, Analytics. Boosted sales 20% per year by creating a career plan to develop a 2,000-member salesforce Developed the company’s virtual training platform to train more than 3,000 staff remotely. Doubled international annual sales by assisting company expansion, and overseeing the opening of new markets in Panama and Mexico.

Huevos Santa ReyesRETAIL SALES DIRECTOR

Aug. 2009 - Jan. 2011Bogota, ColombiaFood industry. Oversaw sales team, budget, marketing campaigns, and negotiations with key customer accounts. Oversaw the brand’s visual merchandising strategies in retail stores. • Own the Customer Sales Relationship with retail customers, specifically assortment strategy, pricing/promotional strategy, new product launches, customer management, and delivery goals. • Develop and execute the annual operating plan, focused on accelerating growth across the total portfolio and market share. • Team Leader: Effectively managed a matrixed organization comprised of key stakeholders across the business including finance, supply chain/operations, and marketing, to prioritize key projects and programs. • Partner with the marketing team to elevate and identify growth opportunities. Increased sales 15% per year, grew salesforce by 50 in one year and launched new functional products Introduced new products grossing over $8M in sales Increased 700% brand presence in convenience stores around the country Recruited, trained, managed, and increased 100% the salesforce

Almacenes CoronaTrade Marketing leader

Nov. 2006 - Jul. 2009Bogotá D.C. Area, ColombiaCreation of the Trade Marketing area whitin Marketing and Sales VP, area's KPI's design and implementation, development of customer loyalty plan, design and implementation of seasonal promotional plan. Define, design and implement a creative visual merchandising strategy. Create appealing and eye-catching visual displays that lead the customer through the entire store. Produce window displays, signs, interior displays, floor plans and special promotions displays. Identify key messages and set a clear image of the end result. Come up with, revise and present design ideas with assistant merchandisers. Act in alignment to the organization’s culture, products, image and target market. Monitor costs and work within budget. Oversee the production and brief staff on arranging displays.

Colombiamovil S.A E.S.P.Trade Marketing Executive

Aug. 2003 - Oct. 2006Barranquilla, Atlántico Department, ColombiaLaunch of a new brand, implementation of salesforce training plan, Cost management and investment budget. Seasonal campaigns. Liaise with suppliers and vendors. Design, implementation and contracting of promotional events. Implement visual merchandising strategy. Act in alignment to the organization’s culture, products, image and target market. Monitor costs and work within budget