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Work Background
BI WORLDWIDEAccount Manager
Aug. 2024Greater Minneapolis-St. Paul AreaAs an Account Manager in the Customer Engagement Group, I am the internal customer champion and lead the account team in understanding and meeting the customers' expectations by defining, implementing and managing solutions that produce measurable results.
Horizontal DigitalClient Partner, Associate Director
Dec. 2021 - Dec. 2023Greater Minneapolis-St. Paul AreaIn my role as a Client Partner, I was responsible for overseeing and cultivating client relationships within the healthcare/health payer, manufacturing, and financial services verticals as well as responsible for unlocking mutual opportunities in order to drive sustainable revenue growth. With a passion for world-class customer experiences for my clients, I was able to craft bespoke strategic and technical implementations and roadmaps that supported and recognized their enterprise business goals. I managed a portfolio of accounts (approx $4M) and cultivated strong partnerships with my internal strategy, technical, PMO, UX/UI/Design teams as well as with my clients at all levels. I was responsible for:
-Confidently leading advisory conversations
-Owning the onboarding and ongoing 360-degree view of each client in the portfolio for the internal team
-Driving organic growth and finding long-term revenue potential
-Authoring and driving the annual client mapping and strategic plan for each account
-Forecasting annual revenue, managing quarterly, and tracking accurately within the CRM platform -Writing all scopes across the multiple complex client accounts that were technically accurate as well as defendable statements of work
-Maintaining a clear understanding of the organizations service offerings and cross functional areas
Arrowhead Promotion & FulfillmentAccount Director
Apr. 2020 - Dec. 2021Greater Minneapolis-St. Paul AreaIn my role as Account Director, I was responsible for management, growth, and promotional strategy for a portfolio of more than 25 clients. The industries represented included OTC pharmaceutical, CPG, tobacco, alcohol/spirits, and manufacturing. As my previous company closed unexpectedly during the early days of the pandemic, I was also able to guide and provide a path for five previous clients to transition their in-flight programs to Arrowhead and was able to build ongoing relationships with them at the new company. In joining Arrowhead, I was also responsible for leading a team of five account managers and the existing clients they had in place. During my tenure managing this group of accounts, I was able to grow two of the top revenue producing accounts by over 20% by finding organic growth, new programs, and forging new connections with other business units.
YA | EngageDirector, Client Services
Oct. 2018 - Apr. 2020Greater Minneapolis-St. Paul AreaAs Director of Client Services for the Manufacturing vertical portfolio, I was responsible for managing the entire roster of 10+ active manufacturing clients including budgeting, forecasting, relationship building, strategic direction, selling new solutions and products, and generating sales leads with new contacts within the existing companies. I was also responsible for the overall vertical health within the company and have reporting and management responsibilities to the leadership team including the CFO and President/CEO.
YA | EngageSr. Account Manager
Sep. 2017 - Oct. 2018Greater Minneapolis-St. Paul AreaAs the Senior Account Manager (Client Services), I was responsible for CPG vertical sales and growth of 4 of the top 15 clients for the company. I managed sales opportunities for well-known CPG clients in the following industries: snack foods, alcohol and spirits, tobacco, home cleaning, and wellness beverages.
One of my highlights came when I managed and executed the online consumer rebate activation for the Silver Clio award-winning “Philly Philly” integrated campaign for the Bud Light brand.
Greater Des Moines Botanical GardenDirector of Marketing and Guest Experience
Mar. 2015 - Nov. 2016Des Moines, Iowa AreaIn this role, I served as the first Director of Marketing for a non-profit that receives over 140,000 visitors each year, with the responsibility of expanding the public garden. In my position, I successfully attained and managed an annual revenue budget of $1.2 million dollars, and developed the organization’s first marketing needs assessment, marketing strategy, and annual plan, while also providing 100% of the project management supervision and roll-out across all paid, earned, and owned tactics including all digital, social, and traditional media. Part of my responsibilities included operations management and human resources. I provided leadership and oversight for venue rentals, membership programs, and all retail operations, while effectively managing 12 full-time and part-time staff members within the organization.
Wellmark Blue Cross and Blue ShieldSenior Segment Communications Manager
Oct. 2013 - Jul. 2014Des Moines, Iowa AreaDuring my time with Wellmark Blue Cross & Blue Shield I spearheaded the communication with key stakeholders, within an organization providing health coverage to more than 2 million members in Iowa and South Dakota, through strategic planning and the development of special programs. I was able to provide direction and leadership for the retention, acquisition, and education of all pertinent group segment entities. In order to improve communication, I solely developed, planned, and supervised a series of three day-long forums in order to communicate important changes and issues within the healthcare industry to large group clients, which make up over 60% of the organization’s membership base. Within my position, I coordinated B2B communication with both large and small employer group clients, and initiated and maintained marketing communication plans with content derived from public relations, digital and social media, sales training, agent training, internal communications, and event planning.
The Integer GroupAccount Supervisor
Apr. 2007 - Oct. 2013Des Moines, Iowa AreaAs the Account Supervisor, I managed annual budgets of more than $1 million dollars for one of the world’s largest promotional, retailer, and shopper marketing agencies, while continuing to generate profit, and simultaneously developing and maintaining vital relationships through promotion creation, product launches, and internal sales training programs for both Michelin and BFGoodrich brands. I was put in charge of personnel management and human resources for eight junior associates, spearheaded vital account programs for major national retailers in the United States and Canada, and developed and grew the Michelin account through the acquisition of Michelin-Canada business, which resulted in the responsibility of creating an online dealer training/education portal, and leading the international multiagency team in quarterly, in-person meetings.
The Integer GroupSenior Account Executive
Oct. 2004 - Apr. 2007Des Moines, Iowa AreaI served as the liaison and manager for all of the national programs for all CPG brands in the portfolio, which included, Scotts, Miracle-Gro, Ortho, Roundup, and Whitney Farms. Within these brands I created and negotiated several promotional contracts with nationally recognized athletes, monitored legal compliance, and coordinated communication between the agency and the client’s legal teams, while also playing a key role in the development of line review presentations, key retailer programs, and retailer-specific promotions for multiple international retailers. As the result of my hard work and dedication in this position, I was honored to receive a second place award in “Best Use of Internet-Based Loyalty Marketing” from Promo Magazine for advertising work performed for Scotts.
The Integer GroupAccount Executive
Aug. 2003 - Oct. 2004Des Moines, Iowa AreaI served as the liaison for all kitchen appliance brands in the portfolio, which included, Maytag, Amana, Magic Chef and Jenn-Air. Within these brands I created retail materials, full line catalogs, and coordinated communication between the agency and the client, while also playing a key role in the development of line review presentations, key retailer programs, and retailer-specific POP for multiple international retailers.
The Lacek GroupAccount Executive
Mar. 1997 - Jul. 2003Greater Minneapolis-St. Paul AreaLoyalty marketing account service expert with key client responsibilities for National Car Rental and Starwood Preferred Guest (now Marriott Bonvoy) programs. Account Executive 2000-2003
Asst Account Executive 1998-2000
Traffic Manager 1997-1998
Fallon McElligottIntern
Jul. 1996 - Mar. 1997Greater Minneapolis-St. Paul Area
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