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Work Background
Miami Ad School (M.AD School)Adjunct Faculty—Content Marketing
Oct. 2022Atlanta, Georgia, United States
HIERARCHY, INCFounder | Executive Creative Director
Feb. 2015Greater Atlanta AreaChief Executive Officer and Founder at Hierarchy – a dynamic and innovative agency specializing in transforming customer behavior and transactional data into actionable insights, driving effective and result-oriented customer engagements. As a strategic, forward-thinking executive, I leverage my expertise to craft solutions tailored to specific channels, culminating in the creation of high-impact strategies that stimulate consumer action, promote brand loyalty, and amplify overall business growth. In my leadership role at Hierarchy, I establish and nurture a culture of innovation, fostering a team proficient in translating complex data into simple, meaningful consumer experiences. This strategic direction accelerates customer responsiveness and ensures consistent alignment with our overarching vision and goals.
Anthem WorldwideGroup Creative Director
Nov. 2012 - Feb. 2015Greater Atlanta Area• Leadership of Anthem’s creative department—setting the shopper marketing vision and driving concepts that show innovation and fully thought out multi-channel experiences: print, interactive, social and retail environments. • Develop creative solutions based upon consumer insights and leveraging deep retailer knowledge to create memorable shopper connections and build lasting relationships. • Establishment of well-balanced teams, based upon project needs, drawing together art directors, designers, copywriters, strategists and developers to produce beautiful, problem solving, best-in-class, but most of all - results-driven solutions for our clients. • Guide team members with a creative, dynamic and motivational style that ultimately uphold a high-standard of all creative deliverables—never settling for the status-quo. • Proven mentoring, supervisory, and team-building skills that cascade throughout the team and organization. • Share responsibility on new business efforts, collaborate with Business Development, and Creative Directors in crafting custom pitches for new business, or to grow existing client relationships. • High level of face-to-face client interaction—providing thought leadership that has the ability to positively impact the client’s business objectives. • Stellar ability to establish and maintain deep, lasting and supportive senior level relationships with clients. • Charismatic presentation skills and communication abilities at all levels—both internal and at client organizations.
AT&T MobilitySenior Creative Experience Manager
Nov. 2006 - Nov. 2012Greater Atlanta Area• Creative director of national in-store print advertising, digital media, signage, product packaging with AOR and other agency partners—maintaining a strategic, streamlined vision in over 2500 retail locations. • Direct strategic creative development to ensure all print and digital initiatives are synergistic within the current promotions across all channels. • High-level involvement into targeted consumer research sessions, gaining feelings and reactions to current marketing/business strategies and specific retail location design performance. Also constant “pulse-checks” on the marketplace assessing AT&T’s work against competitors. • Work with all internal departments (such as but not limited to Account Managers, National Promotions, Internet marketing, Legal, Product Development, Data Teams, etc.), as necessary, to gain correct direction on product and services. • Work closely with Apple on promotional launch materials for iPhone and iPad. New product launches for Motorola, LG and Samsung maintaining the integrity of all brands within the AT&T look and feel. • Key player in the development of a ground-up, customized digital assets management system to be used between agency partners and AT&T. Work closely with IBM site developers and internal teams to identify all needs of the business units while keeping in mind ease of use for all participants as well as creating a meta data-rich, searchable database. • Uphold integration of agencies account managers, creative and studio on in-house projects/corporate pitches. Partner closely with internal merchandising team on the development of new fixtures that meet the goal of making the AT&T store a best-in-class retail experience. • Keen knowledge of “what it takes” from the agency side has resulted in budget savings, shortened time lines and more focused creative solutions.
AmbrosiSenior Art Director
Dec. 2003 - Nov. 2006Greater Atlanta Area• Senior creative designer for a leading advertising and marketing services agency specializing in building and refocusing brands for multi-channel companies, including The Home Depot, Brookstone, Rooms To Go, EXPO and Nioxin. • Work performed within the organization: establishment of project vision, evaluating, concepting, editing and approving all staff work; as well as pitching new ideas. Participating in product line reviews, recommending improvements and promotional ideas for upcoming releases. • Creative leadership role extends to areas of photography, design, web, copy, color management and set building. • Play “an ear” in client meetings, as a liaison working with the account and creative teams. Define project parameters, estimates, time lines, creative expectations and business goals. • Direct photography from all angles relating to set design, styling and lighting. Research new décor and advertising trends; helping to keep the agency and its clients informed.
Benchmark BrandsArt Director
Apr. 2003 - Feb. 2004Greater Atlanta Area• Lead designer, specialty consumer retail catalog. Coordinated new product location and studio photo shoots. • Established and developed new concepts for catalogs, now fully implemented. Increased deadline efficiency leading to increased sales through attention to detail.
Hammacher SchlemmerArt Director
Feb. 2002 - Apr. 2003Greater Chicago Area• Responsible for the creative direction and execution of the international retail consumer catalog. • Direction of product photography assignments ensuring that it is on brand, consistent across multi-channel touch points, supports merchandising strategies and successfully deliveries against business goals. • Managed all aspects of photo shoots including budget, production, planning and organization—total shot counts ranging from 70 to 100 images for each edition of the retail catalog. • Also developed highly successful, fully implemented specialty and core catalog test concepts.
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