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Work Background
Digital Marketing Specialist
Coast Road Creative; Big Picture Marketing for Visionary BrandsDigital Marketing Specialist
Oct. 2021New York City Metropolitan AreaStrategist, Designer, and Founder of Coast Road Creative As a seasoned Brand Strategist and Digital Marketing Specialist, I specialize in crafting bespoke strategies and designs that not only attract but foster lasting loyalty. - Develop and implement comprehensive brand strategies, that result in a significant increase in client acquisition and retention rates - Establish collaborative relationships with cross-functional teams to align brand vision with business objectives, to foster a culture of innovation and creativity - Conduct in-depth brand assessments to uncover the essence of the client's business, utilizing a client and community first approach - Design of brand identities, websites, social media, and marketing campaigns, leveraging insights from brand development strategies - Develop custom-coded websites on Squarespace and Shopify - Prioritize simplicity and aesthetic appeal in the creation of strategies that connect and convert client’s target audiences - Collaborate with internal and external stakeholders to ensure alignment of brand strategy with overall business goals - Cultivate strong and lasting connections with clients and external partners - Work seamlessly with diverse teams to bring forth innovative ideas and solutions - Apply a structured approach to enhance operational workflows and optimize efficiency in the client partnership process - Analyze market trends, competition, and overarching business goals to inform strategic decisions
Strategy & Growth
FinovoStrategy & Growth
Jun. 2021 - Oct. 2021United StatesAs the Strategy & Growth lead at Finovo, I worked with our clients to ensure they are experiencing a holistic marketing experience. Together we found the best ways to target each client's ideal audience and go on to develop tactics to bring their business to the next level. We use deep marketing knowledge and investigation into each client to ensure that everything from their website to their marketing campaign connects with their customers and leads to higher profits.
Senior Associate
PwCSenior Associate
Apr. 2019 - Nov. 2019Greater New York City AreaAs the Senior Associate for the Insurance Practice, I supported 150 Experienced Associates as both a Talent and Deployment Consultant. As a Talent Consultant, I was their point person for the development, performance management, and employee relations. As a Deployment Consultant, I ensured that each of our client groups is fully staffed at the Experienced Associate level and that our Experienced Associates were placed on clients that will help them further develop in their careers.
Program Manager
JPMorgan Chase & Co.Program Manager
Apr. 2015 - May. 2019Talent & Development, Leadership EdgeLeadership Edge is JPMorgan Chase’s firm-wide suite of leadership and management training programs designed to help develop outstanding leaders at all levels of management. - Founding Team Member of the project and future staple within JPMC - Designed and Developed the Program Manager Role through the creation of processes, streamlined systems, and partnership management with both the extended Leadership Edge team and our clients - Lead Program Manager for J.P. Morgan Chase’s firm-wide suite of Executive and Management training programs across all lines of business, function, and owned the management of the New York Hub, New Jersey, Delaware, and Texas regions - Partnered with design and faculty to deliver a variety of management and high-impact programs; executed approximately 100 training sessions and 10+ global continuous development events annually - Execution of programs included assessing the population and program analytics – deciding where and what programs to run, market at-risk enrollment, secure speakers, vendors, and participants, event planning and logistics - Strong relationships with faculty, design, location leads, and operating committee resulted in the flawless execution of training programs - Continuous development of the processes for programs, hub locations, and PM team to ensure consistency within the global Leadership Edge initiatives - Worked with design on program content development/changes and execution; conduct quality assurance for training presentations and materials - Trained senior managers on ways to manage Millennials and Gen Z employees through 1:1 coaching - Curated relationships with the senior Leadership Edge leaders and company stakeholders to bring confidence to the growth and success of the programs
Junior HR Business Partner
JPMorgan Chase & Co.Junior HR Business Partner
Sep. 2014 - Apr. 2015Greater New York City AreaWorked as a HR Business Partner at Chase, supporting both the Consumer and Chase Wealth Management businesses.
HR Analyst Rotational Program
JPMorgan ChaseHR Analyst Rotational Program
Aug. 2012 - Sep. 2014Greater New York City AreaCIB, CAO Junior HR Business Partner Commercial Banking Compensation Corporate Talent and Development Consumer Banking, Junior HR Business Partner
Brand Communications Intern
Donna RiccoBrand Communications Intern
Jun. 2011 - Aug. 2011New York, New York
Intern
Allstar Marketing GroupIntern
Jul. 2010 - Jul. 2010Conducted market research Researched potential and competing products

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Brand Identity; Strategy and Design
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