Universal Music Publishing GroupVP Sales & Marketing
Jul. 2018 - Feb. 2020Dallas/Fort Worth AreaHired to prepare a merger of two successful brands, each with more than 30+ years competing within the same vertical. Driving enterprise-wide transformation through strategic mergers, operational leadership, and next-generation digital innovation. Spearheading high-impact sales and marketing initiatives to strengthen market positioning, optimize client retention, and scale revenue growth.
• Led business unit operations across Sales, Marketing, Customer Success, and Finance, ensuring seamless integration and operational excellence.
• Developed and executed a full-scale tech stack renovation, including website overhaul, app development, eCommerce deployment, ERP/CRM migration, and optimized communication channels.
• Maintained a 96% client retention rate YoY, securing multi-year enterprise contracts with zero loss of key accounts.
• Generated $18M+ in new business revenue in the first year, driving a 7% YoY increase through strategic sales and partnership expansion.
• Launched a new revenue-generating business channel, delivering $8M in additional revenue within 18 months.
• Expanded eCommerce-driven single usage license sales by 5% YoY, leveraging digital solutions to streamline access and increase engagement.
• Recognized by three Fortune 500 business partners for fostering a diverse and inclusive workplace culture at all levels.