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Work Background
UCLAProfessor/Instructor, Digital Marketing, Advertising, Social Media, PR & Ecommerce
Sep. 2022Los Angeles, California, United States• Educate students on the latest industry trends and customer-centric marketing practices, equipping them with skills for dynamic marketing careers.
• Created an inclusive and innovative learning environment, fostering strategic thinking and the practical application of marketing principles across various industries.
• Developed coursework focused on digital marketing transformation, social media strategy, and eCommerce that has led to a 30% increase in student engagement.
Burgess GroupStrategic Marketing Partner | Visionary Collaborator in Brand Audits, Social Media & AI Consulting
Apr. 2021Global• Deliver strategic marketing consulting for global clients in CPG, sustainability, retail Ecommerce, Saas, and technology, driving measurable results through omni-channel strategies, e-commerce optimization, and forward-thinking social media initiatives. Recorded Future | Social Media & Growth Consultant • Developed data-driven social and growth strategies to elevate brand authority and engagement.
• Achieved a 17% increase in impressions and 21% LinkedIn engagement growth within one month by leveraging predictive analytics and innovative creative. Analog Devices | Brand Marketing Consultant • Directed B2B brand marketing playbook, increasing lead generation efficiency by 23%.
• Enhanced customer journeys to improve engagement and conversion rates, delivering measurable pipeline growth of 27%. Who Gives A Crap | Senior Growth Marketing Consultant • Spearheaded digital campaigns that drove a 3x ROI improvement and reduced acquisition costs by 19%.
• Implemented scalable strategies for sustained e-commerce growth, contributing to a 14% increase in digital revenue. Newlight Technologies | Marketing & Growth Consultant • Partnered on product launches, increasing digital engagement by 29% through innovative storytelling campaigns.
• Strengthened market positioning with branding strategies that boosted audience reach by 24%. Key Achievements Across Clients: • Delivered measurable success in customer acquisition, engagement, and revenue growth.
• Designed and executed forward-focused strategies to maximize ROI and drive innovation, achieving results up to 37% increase in campaign efficiency.
• Partnered with purpose-driven brands to achieve global impact through scalable marketing initiatives.
NoginEVP, Chief Growth & Performance
Jan. 2020 - Dec. 2021Los Angeles Metropolitan Area• Built SaaS for Automated Marketing Optimization: Partnered with the data and development teams to create a proprietary software platform that automated cross-integrated campaign performance optimization, delivering improved ROI and scalability across client accounts.
• Led Comprehensive Marketing Strategies: Directed brand development, digital marketing, and e-commerce optimization efforts, driving a 34% increase in online sales.
• Enhanced Omni-Channel Integration: Implemented cohesive campaigns across digital and traditional channels, improving customer engagement by 39% and increasing customer retention by 23%.
• Expanded Influencer Marketing: Executed extensive influencer partnerships, collaborating with prominent brands to amplify campaign reach and drive sales growth.
• Leveraged Social Listening for Real-Time Campaigns: Identified trends through social insights to adapt marketing strategies dynamically, including a pandemic-specific campaign featuring masked models, which increased mask sales by 28% and boosted average basket size by 13%.
• Drove Brand Growth Initiatives: Spearheaded innovative strategies that elevated market presence, contributing to a 47% growth in brand awareness and a 29% increase in market share.
• Optimized E-commerce Performance: Used data-driven approaches to improve user experience and conversion rates, reducing cart abandonment by 21% and increasing average order value by 14%. Key Achievements:
• Developed and launched a proprietary SaaS tool, delivering measurable improvements in campaign performance and marketing ROI.
• Successfully launched high-impact campaigns, leveraging influencer marketing and real-time social insights to align with customer sentiment and market trends.
• Built and led a high-performing marketing team, fostering a culture of innovation and delivering strategic outcomes.
• Established strategic partnerships and influencer collaborations that expanded market reach and enhanced brand credibility.
Capital GroupVP, Brand & Institutional Journey Marketing
Jan. 2018 - Dec. 2020Greater Los Angeles Area• Built Predictive Content Engine: Developed and executed innovative predictive content strategies that boosted customer engagement by 45% and reinforced Capital Group’s position as a market leader.
• Spearheaded B2B Marketing Strategies: Designed and implemented comprehensive marketing plans targeting institutional clients, strengthening Capital Group’s presence in the B2B sector and driving a 20% growth in lead generation.
• Enhanced Client Engagement: Leveraged advanced data analytics to tailor messaging and campaigns, achieving a 18% increase in client acquisition and a 13% improvement in retention rates.
• Led Cross-Functional Teams: Coordinated with sales, product development, and compliance teams to deliver cohesive and compliant marketing initiatives, reducing project delivery timelines by 20%. Key Achievements:
• Market Expansion: Drove 25% growth in institutional client acquisition by implementing targeted campaigns tailored to key market segments.
• Streamlined Processes: Reduced campaign launch times by 20%, improving operational efficiency and accelerating time-to-market for key initiatives.
Capital GroupVP, Brand Journey Marketing
Jan. 2018 - Dec. 2019Los Angeles, California• Led the creation of a customer journey practice tailored to institutional clients, resulting in a 30% increase in client satisfaction and improved brand affinity.
The Hershey CompanySr. Director Digital Marketing & Advancement
Jan. 2016 - Dec. 2018Hershey, PA• Directed Digital Marketing Transformation: Led omni-channel initiatives that revolutionized the customer experience, resulting in a 49% increase in eCommerce growth.
• Achieved Outstanding ROI: Designed and implemented customer-centric digital strategies that improved brand performance by 13x and drove a 10x media ROI.
• Transformed Social Media Performance: Increased ROI on social platforms from $3.14 to $15-$16 per hour, achieving 400% growth in return on investment through data-driven campaigns and innovative partnerships.
• Led Comprehensive Social Media Strategies: Directed end-to-end social media campaigns across Hershey’s brand portfolio, including the award-winning “Cookie Layer Crunch” launch, which boosted brand awareness by 40%.
• Innovated Digital Engagement: Collaborated with Facebook Creative Shop to create interactive content, driving a 35% increase in audience engagement and a 20% boost in online sales.
• Integrated B2B and B2C Approaches: Pioneered digital marketing strategies for business clients, expanding Hershey’s market reach and fostering long-term B2B partnerships that increased engagement by 25%. Key Achievements: • Directed award-winning campaigns like the “Cookie Layer Crunch” initiative, gaining industry recognition and significantly increasing brand affinity.
• Forged strategic collaborations with major digital platforms to amplify campaign effectiveness and audience reach.
• Delivered measurable success in social media and digital marketing strategies, establishing Hershey as a leader in innovative customer engagement.
Big 5 Sporting GoodsSenior Director, Digital Marketing & Ecommerce
Jan. 2010 - Dec. 2016• Pioneered Digital Marketing & eCommerce Operations: Built the company’s digital marketing and eCommerce strategy from the ground up, securing a substantial budget to support strategic growth initiatives.
• Enhanced Customer Experience: Implemented omni-channel strategies that increased both online and in-store traffic by 41%, driving sustained revenue growth and customer retention.
• Expanded CRM Database: Directed the strategic growth of the CRM email database from 160,000 to over 5.8 million subscribers, resulting in an 83% increase in email campaign performance and generating $4.9 million in incremental revenue.
• Boosted Revenue through Digital Campaigns: Designed targeted campaigns that contributed to a 37% increase in eCommerce sales, improving the company’s overall digital presence and profitability.
• Drove Strategic Growth: Collaborated with cross-functional teams to execute marketing initiatives that strengthened brand visibility and increased repeat customer engagement. Key Achievements: • Successfully transitioned Big 5 Sporting Goods into a digital-first approach, ensuring scalability and adaptability in a competitive market.
• Improved operational efficiency and marketing ROI by integrating data-driven insights and customer-focused strategies.
• Secured industry-leading customer retention rates through innovative email and eCommerce campaigns.
GoIndustry DoveBidSenior Director Brand Management (thru Acquisition)
Jan. 2007 - Dec. 2008Culver City, California• Led pre- and post-acquisition brand integration, driving enhanced market positioning and increasing customer retention by 25%.
International Rectifier an Infineon Technologies CompanyGlobal Marketing Communications Manager (MS4)
Jan. 2001 - Dec. 2007El Segundo, California• Directed global marketing communications, elevating brand visibility by 30% and driving product adoption across key markets.
International Rectifier an Infineon Technologies CompanyMarketing Communications Manager
Jan. 2001 - Dec. 2001El Segundo, California, United States• Managed strategic marketing communications initiatives, supporting product launches and market expansion.
Wolf | Kasteler Public RelationsPublicist & Communications Contractor
Jan. 1995 - Dec. 2000Beverly Hills, California, United States• Executed high-impact publicity campaigns for high-profile clients, enhancing media coverage and brand recognition. Contract publicity projects with: • Wolf | Kasteler Public Relations
• Spelling Communications
• Wills Communications
• Alchemy PR & Interactive Media
CaratMedia Management & Planning Executive
Jan. 1994 - Dec. 1997Brentwood, California, United States• Planned and optimized media strategies for major brands, driving increased campaign ROI and brand awareness.
• Sample brands include, Jack in the Box, LA Opera, NPR, etc.
VARIOUS: Clinton/Gore Presidential, Kathleen Brown Gubernatorial, Mike Woo Mayoral CampaignsPolitical Organizer
Apr. 1991 - Dec. 1994United States• Organized and executed grassroots campaigns that successfully increased voter engagement and turnout. Recognized as the youngest national field organizer.
• Campaigns: Barbara Boxer & Dianne Feinstein for Senate, Kathleen Brown for Governor, Mike Woo for LA Mayor, Paul Koretz for CA Rep.
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